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139 Comments
- thelastcivilian, on 07/13/2009, -0/+63A 15 year-old writing a research note like this doesn't surprise me. It all seems quite obvious.
What does surprise me is the notion that it "caused a stir." - is Morgan Stanley so out of touch that this is news to them? - gr33k, on 07/13/2009, -2/+61What grabbed my attention was Morgan Stanley hire's 15 year old's to do research
- jbstrick, on 07/13/2009, -0/+52After reading the original report I get the feeling these are the opinions of this teenager only. I do not see any data gathering methodologies described. One particular quote ("No teenager that I know of regularly reads a newspaper"), while technically correct, makes me wonder how his perspective was formed. It almost seems to me that a lot of assumptions were made by asking _one_ kid what he thought.
Original report http://i.thisislondon.co.uk/i/pix/2009/07/TEENAGER ... - JohnnyRyde60, on 07/14/2009, -1/+50If you read the actual report, he's just asserting a bunch of stuff with no support. He's just making up statistics on the fly.
All teenagers have access to the Internet? Ninety-nine percent of teenagers have cell phones? Really?
Looks like he just stated his opinions based on what he and he friends do (or don't do) and then picked any old reason to support that opinion. For example, he states that teenagers use their game consoles instead of cell phones to talk to each other. While, I'm sure that's true for him, I've seen many many teenagers texting while walking down the street, driving, eating, etc. I've never seen a teenager walking down the street while texting on a Wii.
I might as well say that I don't golf, none of my peers golf, therefore nobody my age plays golf. - piieerrrree, on 07/14/2009, -0/+39"Teenagers are also watching less television because of services such as BBC iPlayer, "
I stopped reading. - angusware, on 07/14/2009, -0/+38To'o man'y Apostrophe's.
- inactive, on 07/14/2009, -1/+35In all honesty, this article isn't better than the average high school student's work. Even the style looks childish.
- ElliotShoe, on 07/14/2009, -1/+30"PC gaming has little or no place in the teenage market." - LOL!
- neFariou5, on 07/13/2009, -0/+25There's a bit more to this than twitter..
I'm not sure this is "shocking" to learn though, it seems pretty true to other ages too.. online media has obviously grown in availability and usage, and when receiving free content and having the control of watching that content when and where the user wants, there is little need to pay subscriptions for tv.
The information about the phone line was pretty irrelevant too, as again, most people use a mobile phone, skype, xbox/ps3 voice chat or texting, so paying for a "house phone"/landline is pretty redundant these days.
As for the newspaper section I'm not sure teenagers were ever huge consumers of such information.. I used to read papers when I used public transport, but gained most of my knowledge of the current events via friends, which I am sure is still the case now, the internet if anything promotes the written news to teenagers in its accessibly and makes it easier to read topics that interest them.
So while this article is pretty accurate, it's also pretty obvious. - terrachronos, on 07/14/2009, -14/+33Typical 15 y/o. Thinks and talks like he knows everything but doesn't know jack *****. Try again after another 15 years noob.
- Thorpe, on 07/14/2009, -11/+26Buried for 15 year old author. Just stating the obvious for the most part.
- xster, on 07/14/2009, -3/+18What an idiotic "paper"
You want more materials like this? Go to Gamefaqs and you'll find overconfident 10 year olds telling you how to drop Hydralisks behind your SCVs.
Absolutely zero research value. - MiguelGomez, on 07/13/2009, -0/+14I was thinking the exact same thing. We call that stupid money around here, when out of touch companies pay for services they should have been able to gain naturally or already know. If the report had gone into more detail, that may have been one thing, but this was very surface level. I think everyone just got caught up in the whole 15 year old as a researcher thing.
- PhoenixReborn, on 07/14/2009, -0/+12PC gaming has little or no place in the teenage market.
What, what? - atgmac, on 07/14/2009, -1/+13He's just taking anecdotal evidence from his friends and experiences and assuming it applies to everyone else. There are other parts of the country and different backgrounds to consider. You just can't apply broad generalisations across such a wide range of people.
For example, many areas don't have fast internet access so streaming services, which are apparently the norm, aren't available. And just because HE thinks Sony Ericsson phones are good, doesn't mean they are the most popular (they aren't).
Also, many of those statistics look like he pulled them out of his head. - skissors, on 07/14/2009, -5/+17***** Twitter.
- andrewtheart, on 07/14/2009, -0/+12"Research" paper? This wouldn't fly as a research paper in any academic institution. There's no research or cited sources evident at all -- it's more like a conglomeration of baseless assertions and stereotypes.
(Actually, this could be cited as the perfect example of what a research paper is NOT supposed to be like)
"Speak for yourself, kid" - Y0tsuya, on 07/14/2009, -1/+13Reading the "research" reminds me of an old Chinese idiom about the frog at the bottom of the well. Having spent all its life at the bottom, it naturally thinks the sky is only as big as the well opening.
- agnostic90, on 07/14/2009, -2/+13Shutu'p I am tryin'g to Make it Loo'k Lik'e I hav'e Punctuatio'n.
- lsloany, on 07/14/2009, -0/+10Guess I was wrong about all the annoying 15 yr old wow players, they were actually 40 yr old men with squeaky voices.
- MavRevMatt, on 07/14/2009, -1/+11As a teenager, I can say this article is full of *****.
Radio
No *****. This is obvious for almost anyone who is tech-savvy. With media players (iPod, Zune, Sansa, etc.) there's no need for radio. If you want to discover new music, you go to bands' website, Last.fm, Pandora, or a similar service.
Television
"Most teenagers watch television, but usually there are points in the year where they watch more than average. This is due to programs coming on in seasons, so they will watch a particular show at a certain time for a number of weeks (as long as it lasts) but then they may watch no television for weeks after the program has ended."
Thank you for explaining how seasons work, I didn't know. /s
This is also a blatantly obvious point. People do not want to watch "what's on now", but rather what they want to watch, when they want to watch it. It shouldn't surprise anyone that the younger generations think this way, because we're all exposed to it.
Newspapers
Everyone knows why newspapers are dying; I don't think I need to reiterate it here.
Gaming
I don't know anyone (personally, although I may be wrong) who logs onto their console/game and calls people rather than using their phone. Finally, PC gaming has a place, this kid just doesn't realize it (possibly because he's British). Plenty of American guys (and girls) I know play PC games like WoW.
Internet
While it's true that almost every teenager has access to the internet in developed countries, lumping fun into home and schoolwork into, well, school is just stupid. People use the internet however they want, place doesn't matter. As far as Facebook vs. Twitter goes, I would agree that this is the case, from my own friends and experiences. I'm one of a few who I know my age who even has a Twitter account, and those who do are more tech-savvy/early adopter (although Twitter is sadly mainstream now), so that also shouldn't be a surprise. Facebook is more closed off than Twitter is, and is better (in usability and experience) than MySpace, so it also shouldn't be a surprise to anyone that it is the dominant social network for anyone besides 12 year old kids pretending they're badass. I'm not even going to try to argue the YouTube comment, it doesn't even make any sense that that is important to anyone, or that it has anything to do with a certain age group (research fail).
Directories
This kid is just pointing out the obvious now. Anyone who even knows how to "use" the internet isn't going to use the yellow pages to look something up, but rather search for it.
Viral/Outdoor Marketing
This doesn't have anything to do with consuming media in teenagers; It's simply advertising evolving. Moving on...
Music
Wow. The more and more I read, the more I hope this kid is just writing this to sound smart, and isn't really this stupid. Of course the method of playing music varies by income. And the argument about bitrate? Streaming != better than a local copy (generally at least).
Cinema
This may be true in England, but my friends and I don't just "go" to the theater to see whatever there is. We aren't about to waste our money on whatever ***** movie is out, but rather will only go if there's something we want to see. As far as the buying pirated movies go... This kid is officially an idiot. No one in their right mind buys a pirated movie, when they know they can download it for free.
Mobile Phones
86% of statistics are made up, including all of the statistics and opinions in this section. Moving on.
Televisions
Most teenagers I know don't own a TV. If they have a TV in their room, their parents own it, and even then that's a small number. And what the hell is this "adverts in SD" bit? People don't buy HDTVs to view advertising in HD, but rather, the content.
Computers
Compatibility issues? Schools (at least here) don't force you to use Office. As long as you can turn in a printed report on a topic, they don't care how you do it. Another stupid point, magnified by only surveying ten people.
Games Consoles
Again, surveying ten of your friends isn't very good for statistics and whatnot, but at least on this one the general idea seems true with consumerism in general. The Wii is successful because it appeals to a broader age group, costs less than the others, and the PS3 is less successful because of its cost and relative similarity to the XBox 360. Duh. - NEXTTIME, on 07/14/2009, -1/+11so apparently teens don't buy pc games, better tell that to Blizzard and Valve; and apparently Nintendo, Sony and Microsoft don't have to worry about video game piracy since it is apparently nearly impossible.
- inactive, on 07/14/2009, -1/+11Is it really shocking that investment banks hire people who don't know what they are doing?
- Spire3660, on 07/14/2009, -2/+12I liked the article until it came to PC gaming and '99%' of teenagers have a cellphone. THat has to a completely and wholly made up number. I realize its a teenager writing this, but it should have been addressed in editing.
- esc27, on 07/14/2009, -0/+9"Teenagers do not upgrade their phone very often, with most upgrading every two years."
I'm still trying to figure this out. Maybe it is because this is a UK article and I'm in the U.S. where two year contracts are standard, but how often do people typically replace their cell phones? What is "often"? - RedS0x, on 07/14/2009, -3/+11Seriously, digg/bury for the content, not the author.
- Spire3660, on 07/14/2009, -0/+8It means he has VERY limited perspective and is very relevant to the story. Saying 99% of teenagers have cell phones is just plain stupid without a citable source.
- bp332106, on 07/14/2009, -0/+7Being a media studies major I am cringing while reading this. Some things are flat out wrong or only gathered from a limited group of people and other don't even make sense "What is not [hot] - Anything with wires" Whaaa?
- steviaextract, on 07/14/2009, -1/+8"Most teenagers are heavily active on a combination of social networking sites. Facebook is the most common, with nearly everyone with an internet connection registered and visiting >4 times a week. Facebook is popular as one can interact with friends on a wide scale."
Reading the article is a great way to make an informed comment. - mlmorg, on 07/14/2009, -1/+8this sounds like some 15 y/o kid talking about how he himself consumes media but didn't actually do any thorough research...
the media is just making this out to be a big thing because they thought EVERYBODY used twitter -- get it through your thick skulls -- you and thirty-year old "wow I'm so cool" douchebags are the only ones actively using it! - alfarok, on 07/13/2009, -0/+7Well said. I was looking to see the survey methodologies for this study and the population sample used.
- lolwatermelon, on 07/14/2009, -0/+7Been PC gaming since I was 10, will keep doing it until there's no longer a PC.
- xster, on 07/14/2009, -1/+7with the fact that this post has absolutely zero research value and is simply the opinion of one person in one cliche in one town in the world
- Schmidtopolis, on 07/14/2009, -0/+6I think he said "teenager" about 28 times in 5 paragraphs. Gotta love them prose.
- WiseWeasel, on 07/14/2009, -0/+6He fits right in in the world of financial "analysts", however.
- ddgromit, on 07/14/2009, -0/+5Teenagers also fall into manholes from texting while walking down the street.
- Y0tsuya, on 07/14/2009, -1/+6He's talking out of his ass, and the old fogeys at MS eat it up hook, line, and sinker.
- steviaextract, on 07/14/2009, -1/+6teenagers like really big tellies?
what a stunning finding! - inactive, on 07/14/2009, -0/+5Stopped reading after there was no mention of porn in the internet section.
- jarzynieckij, on 07/14/2009, -0/+5Absolutely idiotic, one child's opinion mixed with a bunch of misconceptions.
- phogasmic, on 07/14/2009, -0/+4Morgan Stanley is seriously out of touch if this is news to them.
- detcade, on 07/14/2009, -0/+4Well I guess "builders and florists, which are services that teenagers do not require" is pretty ridiculously written, but I haven't picked up a phone book in years.. google maps works fine
- andrewtheart, on 07/14/2009, -0/+4Well, it's an abuse of the word "research" then.
- shinkou, on 07/14/2009, -1/+5I think many diggers who are not teenagers have similar traits too. It couldn't be just me...
- Issius, on 07/14/2009, -0/+4I lol'd...
- jthei, on 07/14/2009, -0/+4The kind of teenager who interns at Morgan Stanley is not the kid you want to consider as being "in touch" with their peers - his research consists of surveying himself and the one kid who grew up next door and still secretly treats him like a friend - and maybe a cousin with a learning disability.
- inactive, on 07/14/2009, -0/+4Your statisticals analysis is correct.
- catachip, on 07/14/2009, -0/+4Do British people really say "whilst" that often... I never hear it on BBC News or any of the British shows I watch
- MavRevMatt, on 07/14/2009, -1/+5Where have you been? Digg went down the ***** long ago.
- smacksaw, on 07/14/2009, -0/+4Twitter is just a way to encapsulate information when you want it. I see very little use for it, except for a subscription from a content pushing service, such as Digg. If you are following me (or anyone like me), you are nuts.
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