What is Digg?3 Comments
- mrspin, on 10/12/2007, -0/+1I agree -- a good strategy would be set up shop in existing social networking sites and social cataloging sites to promote certain titles and to build community. However, I'm also sure Bloomsbury want a cut of ad revenue from their online ventures and to sell more books directly (not via Amazon).
- BookShorts, on 10/12/2007, -0/+0One *can* sell books directly -- a link to the e-commerce publisher site and you're done. BlipTV now allows addition of a post-roll ad for your own product on your own videos. Both Revver and BlipTV give producers a cut of advertising with having to get into the business of finding advertisers. Publisher can sell graphic ads around the content on their own. Really no down side. A service organization could just as easily set this up, publisher agnostic, pay back proportional ad revs to the participating publishers. Anyone need a business plan (lol!) ~~~~ BookShorts.com
- BookShorts, on 10/12/2007, -0/+0Bloomsbury wants to create a literary alternative to online communities such as YouTube, Bebo. Seems to be a better use of resources would be using tech like BlipTV, Revver already available -- one then needs only content, focus on brand, and a spend on marketing = more book buyers. Don't waste resources on re-creating what already exists - leverage leverage leverage! ~~~www.BookShorts.com
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