What is Digg?20 Comments
- iluvatar, on 10/12/2007, -0/+7Very smart. Getting all the companies to fight for primetime will definitely increase revenue.
/what is primetime on the internet, though? - JeffT1545, on 10/12/2007, -0/+5Good point. The bigger story here is that Google will allow advertisers to *increase* bids for certain days and times. Right after Thanksgiving, or the week before Father's Day, for example.
- hanshasuro, on 10/12/2007, -0/+3This is the first step towards the incredibly targeted advertising that Google knows makes up their advantage.
Coming soon, "Advertise to Men between the ages of 18-35 during Monday Night Football, but only in Dallas, TX". - Burmask, on 10/12/2007, -1/+3Next step - Advertisers should have the choice whether or not their ads are posted on crappy MFA sites or just google.
- h2d2, on 10/12/2007, -0/+2Primetime depends on which geographic market you are targetting. For me, that's the US & Canada, and this is exactly what I wanted.
Previously, a $5 a day campaign would burn out by midday (EST) for me, when I actually wanted to target school-kids who probably won't come online for another few hours. And even though I targetted geographic users specific to the US & Canada, many non-US surfers using proxies and such were seeing and clicking on my ads. Now I can start my campaigns at the time I want (around 4-5pm EST). - inactive, on 10/12/2007, -0/+2it should average out - no one's going to drop their entire budget, they'll just reallocate any savings and fight harder during the week.
- carguy84, on 10/12/2007, -0/+2Great news for AdWords advertisers.
Bad news for AdSense publishers.
This is going to make Saturdays and Sundays even worse pay days for AdSense publishers. - inactive, on 10/12/2007, -0/+1Interesting with the timing of the Lane's Gift's Class action lawsuit for AdWords this week. Starting Monday you can file for your part of the $90 Million damages... coincidence?
- zimm, on 10/12/2007, -1/+2can think of a couple ways to game this.. for whichever side...
- BlueLaser, on 10/12/2007, -0/+1And this is also a direct response to Microsoft's new AdCenter which came out a couple of months ago.
I tried it out at the time and it offers date specific add campaigns in addition to targeting based on geographic area, time of day, and host of other marketing conditions. This is Google protecting its cash cow. - NJank, on 10/12/2007, -0/+1unless your company only really does local business. In which case you could schedule your ads for, say, EST business hours, or something similar, around your particular geographic area.
- dognose, on 10/12/2007, -0/+1Is that local time, or set to your time? it's always lunchtime somewhere, and it'd be cool to have that as a rolling campaign around the world. If you just schedule your ads local to you, you might be missing out.
- winkydo, on 10/12/2007, -0/+1right, but prime time is by company and by keyword.
if i sell neck ties, i'm going to advertise like crazy the week before fathers day. - understandppc, on 11/03/2008, -0/+0That's great for advertisers :) http://understanding-ppc.110mb.com
- Sophiebalm, on 03/09/2009, -0/+0If only this had been introduced 3 weeks ago. Started a Google Adwords competition a few weeks back and have nearly spent our budget with still a week to go. I have had to manually pause the campaign everyday as Google seem to be ignoring our maximum daily spend. See my blog about it here: http://www.cemp.ac.uk/communities/interactivemedia ...
- sriracha, on 10/12/2007, -0/+0You can already pick the location.
- leobaby, on 10/12/2007, -1/+1for woot! it is midnight.
- echimu, on 10/12/2007, -1/+1They already got this age group and sex option in adwords.
- hanshasuro, on 10/12/2007, -1/+1Was more trying to emphasize the location based info, but ya.
- sonoforpheus, on 10/12/2007, -3/+0great for advertisers... bad for everyone like me who is just supremely annoyed at the whole AdWords thing.
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