57 Comments
- taylorhayward, on 10/11/2007, -0/+11I especially like number 1, "Focus on the user and all else will follow."
I've been joking with people about a business book I want to write that contains 250 pages of the same sentence...
"What do people want."
Once you figure that out, then you answer: a) how many people want it, b) how much money do they have, c) what's currently supplying the want (if anything).
If the amount people will spend as a whole on the product is greater than the cost to produce it, you start the wheels in motion. - ZaNkY, on 10/11/2007, -2/+81. Focus on the user and all else will follow.
2. It's best to do one thing really, really well
3. Fast is better than slow
4. Democracy on the web works
5. You don't need to be at your desk to need an answer
6. You can make money without doing evil
7. There's always more information out there
8. The need for information crosses all borders
9. You can be serious without a suit
10. Great just isn't good enough - n1pz, on 10/11/2007, -0/+68. The need for information crosses all borders.
China, that's all I can say. - Jibberwalk, on 10/11/2007, -1/+56. You can make money without doing evil
- Murdats, on 10/11/2007, -0/+4I like the bit at the bottom
"Full-disclosure update: When we first wrote these "10 things" four years ago, we included the phrase "Google does not do horoscopes, financial advice or chat." Over time we've expanded our view of the range of services we can offer –- web search, for instance, isn't the only way for people to access or use information -– and products that then seemed unlikely are now key aspects of our portfolio. This doesn't mean we've changed our core mission; just that the farther we travel toward achieving it, the more those blurry objects on the horizon come into sharper focus (to be replaced, of course, by more blurry objects)." - fastsix, on 10/11/2007, -2/+66a. Although sometimes there so much potential money in being evil that we simply redefine evil.
- digomatica, on 10/11/2007, -3/+7nice read but not convincing...corporate brainwashing at the most
"do no evil" yeah right
http://weekendeconomist.blogspot.com/2007/03/52-google-is-your-friend.html
check out this "better" article - spyrochaete, on 10/11/2007, -0/+3That was actually a very good article. Dugg.
It would be lovely if Google stepped forward and declared they were anonymizing logs after 7 days instead of 1.5 years. - fucayama, on 10/11/2007, -1/+4Yes, Deomocracy does work on the web. I watch rocketboom and diggnation on it all the time. :-D
sorry - resplence, on 10/11/2007, -3/+6"Placement in search results is never sold to anyone."
I'm sorry, but what are those "sponsored links" that appear ABOVE my actual search results?
http://media.arstechnica.com/journals/microsoft.media/googlehealth.gif - the ones with blue background.
I don't care how they justify that - I searched for something and the very first couple results are sponsored. So, yes, placement in search results is indeed sold.
(And PLEASE do not reply get firefox or adblock or whatever. That's beside the point. [and I already have and use both, along with CustomizeGoogle, by the way. I'm just making a point.]) - Hydraulix, on 10/11/2007, -0/+311. Keep everything in beta. If it breaks, just explain that's it's not finished yet. :)
- spyrochaete, on 10/11/2007, -0/+3Sponsored links are not search results. Unlike Microsoft's Live search, Google colours the top horizontal bar ads differently from the regular results, and formats the right-hand column ads differently as well. Unless your monitor brightness is way up it's quite easy to discern ads from content on Google's results page.
- Netrilix, on 10/11/2007, -0/+3anaesthetica: You really do need to work on that gag reflex. The rest of us have already.
- Battlecry, on 10/11/2007, -0/+2If you look at the link baris posted above, there's an awful lot of suits in those pictures :)
http://www.google.com/corporate/execs.html - inactive, on 10/11/2007, -2/+4They're still evil. I got banned incorrectly (I only run legitimate sites) for what they called 'illegal clicks' and every time I apply for adsense now, they send me the form letter saying that my content isn't suitable for their advertisers. Even when they have thousands of user with click farms, etc. Nothing I can do about it except use a fake name, which I do.
I'd love to see a Digg-effect, Stiesand-effect movement where enough angry customers boycotted adwords and use Yahoo instead. - inactive, on 10/11/2007, -2/+4That's really cool. I'm gonna steal this for my own business.
- zoransa, on 10/11/2007, -0/+2* Full-disclosure update: When we first wrote these "10 things" four years ago, we included the phrase "Google does not do horoscopes, financial advice or chat." Over time we've expanded our view of the range of services we can offer –- web search, for instance, isn't the only way for people to access or use information -– and products that then seemed unlikely are now key aspects of our portfolio. This doesn't mean we've changed our core mission; just that the farther we travel toward achieving it, the more those blurry objects on the horizon come into sharper focus (to be replaced, of course, by more blurry objects).
--------------------------------------
that statement brought big discussion about Google those days "Google is not about search any more" - inactive, on 10/11/2007, -2/+49. You can be serious without a suit
Very true. You knowledge is not in your suit !!! - thejoker86, on 10/11/2007, -0/+1its obviously not in that sentence either :P... lol obvious typo (well i hope)
but yeah point is very valid, the world would be a much bettter place if corporate culture was changed. Granted i doubt it could be changed overnight, but making ppl more comfortable in their workplace is a great start. i.e. comfortable clothes - brianheys, on 10/11/2007, -0/+1Saw this a few years ago, but it's nice to see it again. I particularly like #9.
- nirvanix, on 10/11/2007, -1/+2I'm beginning to believe that Google may be the antichrist. They scan people's emails and they keep your search information, all the while claiming that they do no evil. Sorry, doing those two things alone is enough for me to declare them evil.
- spacebar14, on 10/11/2007, -0/+1"Others assumed large servers were the fastest way to handle massive amounts of data. Google found networked PCs to be faster."
I'm actually curious to know more about this... - spyrochaete, on 10/11/2007, -1/+2My experiences with AdSense have been frustrating too. They love sending vague emails stating there is *something* wrong with your site and ads will be suspended until it's been fixed.
In Google's defence, though, at least they are impartial. One of the ad campaigns I ran was to advertise Google products, but I got an AdSense warning stating that I may not use Google logos on the landing page. As baffling as that policy is it's encouraging to see Google play by their own rules.
Another interesting fact - google.com has 8/10 pagerank, but microsoft.com has 10/10! - BOFH2, on 10/11/2007, -0/+1who p**sed on your conflakes?
$$ - yes people should not go into business to make money. They should do EVERYTHING for free. dumb
suit - it doesn' take a jacka** to figure out that you won't be in charge based on your comments. If you are in charge of something, anything then you just proved your point.
more about $$ - No but being used more then any other search engine, having people copy your ideas, being mentioned in everyday conversations and yes making a ton of money probably does. Do I worship them no; but they do know what they are doing.
Chinese - Can't blame you for being mad at that one, however based on their track record I would rather google be used to find them then have even one person snitch or be tortured like they did in the USSR.
Oh and you pi**ed on mine :) - bariswheel, on 10/11/2007, -4/+5This has been online for a long time. I'm surprised it hadn't been submitted until now. Good to see it's getting exposure.
Some more fun reading, the dream team:
http://www.google.com/corporate/execs.html - gtd00d, on 10/11/2007, -0/+1You know it's funny how a lot of people see google as some sort of great "savior" or as "fighting the good fight" so to speak. It's easy for a company to say things like this when the company itself is worth many hundreds of millions of dollars. Google is a business like any other, and is certainly not the anti-podal opposite of Microsoft like so many believe it to be. They want the same thing that Microsoft does.......money and market dominance. The whole "truth and justice for all" routine is getting a bit old. Anyway excuse the rant, I'm a subscriber to the "Actions speak louder than words" school of thought.
- rushiku, on 10/11/2007, -0/+1Take your 10 Commandments and shove them up your ass, 'Do no evil' will suffice, thank you for your cooperation.
- resplence, on 10/11/2007, -0/+1Oops.
- DrMonkeyLove, on 10/11/2007, -1/+2Yep, as long as you're willing to filter that information to appease the local communist government, you're good! Does this fall under the category of "evil" or just greedy?
- resplence, on 10/11/2007, -0/+1@spyrochaete:
I made a search, the page reloaded and they appeared on top of the search results. Not on the side (apart from those that do sit on the side), not on the bottom: on top. In the same column where my search results are, and above them. Also, they're contextual, so they're related -- and supposedly "relevant" -- to my search. Technically, you could say they're simply ads. Technically I could say Google searches their database of ads to find out which ones are related to my search.
So, again, I don't care how you justify (or color) that: as far as I'm concerned, sponsored links are search results. - bariswheel, on 10/11/2007, -1/+2Imitation is the best form of flattery.
- BOFH2, on 10/11/2007, -0/+1Why do other companies not follow this or at least some of it? Especially the dress code? If I am stuck in a basement with 300 machines running why do I need to wear a tie?
- JoshChan, on 10/11/2007, -1/+1You never know what will happen to the company who has too much control over our lives. It can say whatever it may want to say to get our supports and there is no external parties that can make sure they will live up to their words. Over the history, democracy was usually lost this way, amidst thunders of applause.
- inactive, on 10/11/2007, -0/+0This is like the 10 Crack Commandments, but 1000% nerdier.
- spyrochaete, on 10/11/2007, -1/+1I'm pretty sure the web will be democratised in China long before their parliament.
- torgos, on 10/11/2007, -1/+14. Democracy on the web works.
...unless you're in China. - misho421, on 10/11/2007, -0/+06. You can make money without doing evil.
http://tinyurl.com/2fvmrr - Tenareth, on 10/11/2007, -2/+1The only big mistake they made was in China. The rest of what they have done has been true to their mission since day one.
Having a cookie track your likes/dislikes is exactly how small business used to fight against big business. They got to know their customers, greet them by name, etc. It's the same thing on a larger scale. - daftman, on 10/11/2007, -2/+1@DrMonkeyLove
depends on your perspective.
Remember that the east culture and logic is founded upon Aristotle whiles the east is founded upon Confucius.
Aristotle invent democracy, Confucius invent obedience to your father, and government.
The west is about individualism, the east is about socialism - drhouse, on 10/11/2007, -1/+0This story made it to the front page?? Are you kidding me ......
- anaesthetica, on 10/11/2007, -10/+9-1, dugg down: propaganda.
I, for one, look forward to seeing a great number of corporate mission statements reach Digg's front page.
I like Google, but there's a limit to how far down my throat I'll let its dick get. - diffraction, on 10/11/2007, -6/+5What amuses me is that people actually believe Google.
http://www.scroogle.org - spyrochaete, on 10/11/2007, -3/+2It's true, though. Nobody at Googleplex wears work clothes. Not only does nearly everyone wear shorts and t-shirts, but about 1/3 of them voluntarily wear Google t-shirts every single day. The corporate spirit there is unbelievable.
- fucayama, on 10/11/2007, -3/+1
sorry..
wrong reply - bariswheel, on 10/11/2007, -5/+3Propaganda:
information that is spread for the purpose of promoting some cause
wordnet.princeton.edu/perl/webwn
Almost all of digg is propaganda. People submit links they want others to digg up as much as possible, so as to get the most amount of exposure.
Not all propaganda is evil, despite its deceiving tone. - cyberoidx, on 10/11/2007, -4/+1I dont know why, but today i opened google to see a brand new layout... it seems to be more slick, and "white" (or maybe i'm just imagining)
Its weird, but the same layout / theme does not appear in IE 7, only in opera 9.2
http://img227.imageshack.us/my.php?image=picbz3.jpg - cyberoidx, on 10/11/2007, -4/+1i dont know, but this seems to be the test the new google look, and all i had done was cleared my private data....
http://blogs.zdnet.com/Google/?p=546 - GiantDong, on 10/11/2007, -6/+3Soon to be another Microsoft, Jr.
- MayhemUK, on 10/11/2007, -5/+1I can't believe this is being Dugg now - it's years old. There are some issues about its credibility to: http://receptional.spaces.live.com/Blog/cns!C8C5EF7C362FE66B!161.entry
- pcmarketing, on 10/11/2007, -4/+0It would be nice not to include your own 'google product listing' results when indexing the web.
http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=NTD&q=newegg+cpu+fan&btnG=Search -
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