What is Digg?26 Comments
- geminitojanus, on 10/12/2007, -2/+16Google Audio ads ON THE RADIO.
Sheesh, was this not enough in the blurb: "Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry." It's the first damned sentence. - lkravets, on 10/12/2007, -2/+14If you read the article, this is talking about offline radio ads. This has nothing to do with audio ads on while you are browsing myspace.
- Jonny5alive, on 10/12/2007, -4/+14You're an idiot.
- ZeroNeo, on 10/12/2007, -1/+7This shows how people reply without reading the article or even the description. Google is expanding its AdWords to the radio.
- theseaweedking, on 10/12/2007, -1/+7You don't even have to read the entire article, just the description. Besides, it would be ridiculous for Google to spend so much money on something that they would know that people would hate them for.
"Quick! Let's throw $50 million into research for... puppy genocide! People will love us!" - EricaTheRed, on 10/12/2007, -3/+7That's cool, I'm looking forward to being able to buy ads on air in the same way I do with AdWords. How are they going to track click through though?
- nickm, on 10/12/2007, -0/+3Nealson :D
- inactive, on 10/12/2007, -0/+2Wow, if they feel confident enough going into print and radio advertising, imagine the amount of information they have collected from people using their web search. This is where they got their information, and this is how they're going to move into those business...
Google knows you better than you know yourself. - alcaldeadan, on 10/12/2007, -0/+2I think their potential for a competitive advantage lies in their established relationships with advertisers. It remains to be seen whether that potential will be realized.
It also represents an opportunity to invest in an industry where, as the radio executive in the article put it, "business is so slow, there's a lot of inventory." Buy low, sell high, make money, right? - chandrab, on 10/12/2007, -0/+2I'm not sure why Google's value add is here (or even in the print market they are proposing). One of the big things about Adwords was analytics - with a one way medium like radio, what sort of analytics can you possibly get?
Unlike the web with an unlimited number of sites in which to sell space, there are a finite number of radio stations (and only a few that matter in each market).
Also how many small advertisers are setup to make professional radio ads...most smaller companies can't without spending $$$. Forget about the immediate results you saw as soon as you place a Adwords ad - you'll wait days for results on the Radio. - dclowd9901, on 10/12/2007, -0/+2This is part of Google's big expansion into "the real world," as it were. Google will be no more intrusive in your life than ads in newspapers and on the radio already are. Google's just aiming to streamline the process, make it more effective for advertisers, and take a little scratch for themselves.
This may be the very thing that keeps newspapers and "old media" alive. - nickm, on 10/12/2007, -0/+1Calendar or financial year?
- cybersamurai, on 10/12/2007, -0/+1The reason Google's web ads have worked so well is that businesses only pay when their ads are clicked on, meaning that they get a shot at selling to everyone who sees their ad. The best Google can do with these new audio and newspaper ads is make then contextual and thereby hope that more people will buy, but this is not good for businesses.
- rupaw, on 10/12/2007, -0/+1Maybe it's just me, but I don't understand the business idea behind this move. What is the competitive advantage that Google has in the offline radio ad market? Excuse my ignorance, but isn't their heart and soul a sophisticated search engine that allows to link web-content to spot-on advertisment?
How does this translate into the radio market? - geminitojanus, on 10/12/2007, -0/+1It's Called CamelCaps (or CamelCase, depending on where in the world you are), and they're used by developers everywhere (very prolifically throughout the C++ world).
It's also very, very old, being used on sign posts, company names, etc. since as long as I've been alive, and probably much, much longer. - inactive, on 10/12/2007, -0/+1Ever think, that things you are mentioning, are what google intends on changing?
- paulmdx, on 10/12/2007, -1/+1Part of Google's success I attribute to the exactness of their targetting. Can Google achieve anywhere near this level on radio?
I guess Google adding their online signup is nice, but this doesn't seem very revolutionary or exciting. I would have thought it should be radio ad agencies moving onto the net, not the other way around! - onestep, on 10/12/2007, -1/+1I've always wondered why they weren't the ones to do ad insertion into podcasts. It might require creation or uploading with a specific google tool, but it would give podcasters a way to actually bring the monetization into reality.
- rebuilder, on 10/12/2007, -5/+1Who The Hell Came Up With Initial Caps (TM) (And Why Were They Not Shot Immediately?)
- ketan9, on 10/12/2007, -5/+0So we could soon expect Yahoo & MS to follow the leader :)
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- AXNJAXN, on 10/12/2007, -11/+2I heard the sound of a million voices crying out and then being drowned out by an advertisement for 'Ch3ap V14gr4'.
- stratmancj, on 10/12/2007, -34/+3this blows ... i hate when i'm listening to music and someone's myspace page starts playing over what i'm listening to. now we will have google ads doing it too
- valona, on 10/12/2007, -36/+2This has the potential to be an incredibly ***** annoying idea. Hopefully the good people who develop AdBlock are rushing to their computers at the moment, in an attempt to develop an effective blocking solution. I hate webpages playing audio, without my specific permission. If the ad is displayed as a text ad as per usual with some indicator that clicking on the ad will bring you to an audio version with more information then I could live with it. But this has the potential to be more annoying and obtrusive than pop-ups.
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