29 Comments
- Touchdown, on 10/12/2007, -2/+29Google is invading our life...
..I kinda like it - Firemeboy, on 10/12/2007, -0/+16The next step is for Google to pass out free GPS devices to everybody, so that they can display the appropriate add when we're driving by.
- Jolls, on 10/12/2007, -1/+17@futureruins
reminds me of Minority Report - silentdud, on 10/12/2007, -0/+9What happens when someone hacks it and you get a huge picture of someone balls on the screen. Who will be laughing then...
- countmandible, on 11/15/2007, -0/+9GPS is not the way they are going to implement this. In Tokyo's Ginza shopping district--right now-- they are testing new RFID devices that fully interface with the shopping area. This device will give you the location and hours of all the shops as well as connect you to advertising.
RFID chips could easily be placed into a phone and do the same kind of chatting with billboards as you drive past.
"Hello Tom isn't it time you had the eel skin wallet you deserve." - slicedoranges, on 10/12/2007, -1/+9Google is one of the few gigantic corporations I don't hate.
- andreascliment, on 10/12/2007, -0/+6It will be fun when the spam gets to these ads "Hey, I'm a Nigerian prince, wanna help me transfer some money and make a quick buck?"
- PimpinOnWelfare, on 10/12/2007, -5/+11I for one welcome our google overlords!
- Tarnum, on 10/12/2007, -0/+5"Minority Report" all over again...
"Stressed out Mr. ? Need a vacation? Come to Aruba!" - countmandible, on 11/15/2007, -0/+5It's happening--in the not too distant future at that.
I keeping all of my old electronics in storage. - joe90210, on 10/12/2007, -0/+4raise your hand if you're interested in innovative advertising techniques
- gorilla, on 10/12/2007, -1/+4Google is always watching you.
- elyobelyob, on 10/12/2007, -0/+3The Googol Dollar Billboard?
- inactive, on 10/12/2007, -0/+3http://www.newscientisttech.com/article/mg19325854.900-street-advertising-gets-localstocksavvy.html
Actual article, after blogspam after blogspam. - VeganG, on 10/12/2007, -0/+3Google is the new ClearChannel, but at least Google provides a daily free service to me.
- Xinareiaz, on 10/12/2007, -1/+3Pop-ups on the freeway....great idea. lol
- datagod, on 10/12/2007, -1/+3Now what we need is the Adblock plugin module for sunglasses.
- PaulLev, on 10/12/2007, -0/+1Boston already has taxis with ads that change according to whatever intersection they're on. None of this is surprising - the virtual and the real are two sides of the same coin.
- Revliskciuq, on 10/12/2007, -0/+1Interesting, but not really anything more than a glorified version of today's billboards that rotate between 3-4 different advertisements every few seconds, the main difference being that since it's connected to the internet it can display an infinitely larger array of products. Still though, it just means more products, none of them will be targeted...
..unless Google has some secret mind reading device, which is not at all unlikely. - skymt, on 10/12/2007, -0/+1"...the primary innovation being that they're *interactive* and connected to the internet."
How can drivers possibly interact with a billboard? And why would anyone want to?
Seriously, Engadget, "interactive" hasn't been a buzzword since the mid-90's. Don't misuse it. - mvsmom, on 10/12/2007, -0/+1I'd rather have a device that I type what I need into, and it can tell me the closest places to me I can obtain those things, at what price etc.
- garths, on 10/12/2007, -0/+1What a horrible example in the article. "Find milk at shop down the road. 8 cartons left." I don't think I have ever had the thought "where in the world am I going to find some milk. I have no idea! I bet everybody will be sold out!"
- phjr, on 10/12/2007, -0/+1Hmm... information regarding google's plans about billboard ads is available for some time, but this article provides few additional ones which I didn't find in the earlier news.
- drakia, on 10/12/2007, -1/+2"In a patent filing Google, has revealed that it is looking into entering the physical advertising industry"
I didn't know patents could file Google *grammar nazi ready to be dugg down* (If I didn't point it out someone else would have) - inactive, on 10/12/2007, -0/+1don't need anything really. Look at the new program they have at MIT. With most people carrying cellphones or other wireless devices, locating people will be simple in the future.
- garths, on 10/12/2007, -0/+0I worked briefly in 2000 for a company that was planning on taking the billboard business into the future. The owners had all these interesting but creepy ideas of downloading coupons to your cellphone and things like that. They claimed that they filed patents on all these things, but as far as I could tell they were liars, so who knows if they actually did.
- nhassan, on 10/12/2007, -2/+1GPSs, hmm, theres a thought. mabye watch our every move to figure out who's looking at the ads or not
- nine01a, on 10/12/2007, -1/+0Goa-- *shields his childrens' eyes*


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