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Giovanni Gallucci on the ROI in Social Network Marketing

itc.conversationsnetwork.org — Building a MySpace is not the goal. Getting people to use it and draw their attention to your product is your goal. Marketers with no respect for the platform's audience run the risk of creating an organized force against their brand or clients. [runtime: 00:42:24, 19.4 mb, recorded 2007-05-05]

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