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See the original image at engadget.com

Engadget painting the town magenta

engadget.com — After yesterday's very real and not-at-all-fake story about Deutsche Telekom demanding Engadget discontinue using the color magenta, and today being what it is, we're putting up some new wallpaper on all the Engadget sites and ever so slightly tweaking Engadget Mobile's logo. We hope you approve!

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  • sp89, on 04/01/2008, -7/+186EngadgeT-mobile FTW!!!
    • KiraDnote, on 04/01/2008, -0/+2I love the magenta emphasis on t--Mobile. Nice going Engadget and Digg!
    • eschompthis, on 04/01/2008, -0/+4who hires these PR idiots? first Creative with their drivers, now Tmobile asking a cell phone review website to change colors. I mean do these idiots expect no backlash over it?
    • TheWorm, on 04/02/2008, -0/+1I'm confused. Was that NOT an April Fool's joke??
  • cgomez, on 04/01/2008, -4/+113I love Engadget.
    • chewbie, on 04/01/2008, -17/+1this is quite a publicity stunt that they're pulling actually
    • joeydoo, on 04/01/2008, -0/+52... Engadget?? No, I've just loaded the page and it clearly appears to be a T-Mobile site. It's all pink and stuff.

      Going to have to bury this as inaccurate. DevinOlsen you've ***** up somewhere... you'll have resubmit it.
    • moush, on 04/01/2008, -12/+2Pretty ***** April Fools joke.
      • robeph, on 04/01/2008, -3/+4Pretty stupid moush, if you'd actually read the article and its predecessors , you'd understand, but surely the xbox calls your name and your cheetos are getting cold...so make a couple more silly underfunded comments and rush off...
        • stabbingkittens, on 04/01/2008, -3/+1Cheetos getting cold? I thought Cheetos were potatoe chips. And Xbox is cool.
      • t3rmv3locity, on 04/02/2008, -0/+2I think you are getting buried because it's not.
  • janko10, on 04/01/2008, -6/+23Stupid T-Mobile lol
    • AnonSpangly, on 04/01/2008, -5/+2StupidiT-Mobile, taking a cue from sp89's post above :D
  • scuba69, on 04/01/2008, -1/+19Way to give em the old finger.
  • KismetSky, on 04/01/2008, -4/+64Engadget, does indeed: blend, play doom, and in Russia, 'engadget' you.
    • celkin, on 04/01/2008, -1/+7but imagine a Beowulf cluster of these!
    • rootneg2, on 04/01/2008, -0/+3i think engadget is a pretty cool guy. eh is magenta and doesn't afraid of anything.
  • Fryxell, on 04/01/2008, -5/+18[color=ed008c] could really use bbc codes for this story[/color]
  • Yankees368, on 04/01/2008, -2/+129Wait, Engadget Mobile sells T-Mobile services, correct? That shade of pink really confuses me!
  • Spanq, on 04/01/2008, -5/+44I keep reading it as Douche Telekom.
  • biggy83, on 04/01/2008, -2/+25Mr. T - mobile approves this digg.
    • jjustice, on 04/02/2008, -0/+1Maybe Mr. T-mobile is good with cell phones!
  • Eminemdrdre00, on 04/01/2008, -4/+269#ed008c is the new 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
  • lukeydukey, on 04/01/2008, -5/+69wow the digg buttons are giving wierd symbols.

    as for the magenta. freakin awesome.
    • Kauzman01, on 04/01/2008, -1/+20Yeah... did anyone else get a division symbol?
      • winmywii, on 04/01/2008, -1/+5I think it is random, I got some greek character.
      • SteveMax, on 04/01/2008, -1/+4I got a root (√) here. Possibly this is Digg's 01/04.
      • Godlesswanderer, on 04/01/2008, -1/+1I got a ∞ symbol on the BBC story and a ∑ on this one. A strange April Fools maybe?
      • jazbek, on 04/01/2008, -0/+2i got a ≠ (not equals). then digg caused my firefox to freeze up. yay for APRIL FOOLS!!
      • appleswitch, on 04/02/2008, -0/+1I got an ∞ and π symbol.
    • ravamp3, on 04/01/2008, -0/+6April FoolS?!!!
    • smackert, on 04/01/2008, -0/+1I got the plus or minus symbol.
    • Thorpe, on 04/01/2008, -1/+2I got infinite: ∞
    • scheibs14, on 04/01/2008, -1/+1Not equal to here
    • celticchrys, on 04/01/2008, -0/+1after I dugg this article, it showed and infinity symbol until I reloaded the page. Cute, Digg. Happy April Fool's Day to you as well.
  • emberjohn, on 04/01/2008, -22/+4FP in 78 diggs 2min
    what's going on //....
  • Zolihonig, on 04/01/2008, -2/+3Wow, this is ridiculous- Over 140 Diggs in 5 minutes!!!
  • racco, on 04/01/2008, -1/+3thats the way to do it

    ***** em!
  • monkiboi, on 04/01/2008, -0/+55I own the letter "T" and am going after T-Mobile for disgracing my letter.
    • breckinshire, on 04/01/2008, -0/+16I remember that episode of Sesame Street you sponsored.
    • celkin, on 04/01/2008, -0/+6You can' ake our 's away! We need hem!
    • wild, on 04/01/2008, -0/+5Does this mean all of the catholic church's are going to have to take down their statues of Jesus?
    • doublebummer, on 04/01/2008, -0/+6Mr. T would like to have a word with you.
  • nickspohn, on 04/01/2008, -10/+6TAKE THAT GIZMODO
    • samuraix98, on 04/01/2008, -3/+1whats your beef with Gizmodo, they are obviously more popular than you
  • cyclades, on 04/01/2008, -0/+3Stick to the man!
  • FoxOrian, on 04/01/2008, -0/+17Heh, when I heard about T-Mobile wanting to exlcusively use the color Magenta, I couldnt help but think of that episode of futurama..
    "... 'Door' is a trademark of Moms Friendly Robot Company"

    This is amusing.
  • webosb, on 04/01/2008, -0/+1We write you today regarding certain trademark issues concerning the use by Weblogs, Inc. of the color magenta on your website "engadgetmobile.com." Specifically, we have recently learned that your company is using the color magenta in the logo and the BACKGROUND of the Engadget Mobile news blog, in which you geature new developments in the field of mobile technology, including reports on our company and our products. The color is plainly used in a trademark-related way on thsi website to highlight the headings of different postings.
    • mphree, on 04/01/2008, -0/+1No no no, it should be "we". You have to have the typo in the first word of the first sentence.
  • Ganja420, on 04/01/2008, -0/+11another company to add to my ***** list
  • PHiZ187, on 04/01/2008, -0/+1Pantone Solidarity, hahah.
  • theghoul, on 04/01/2008, -1/+1Lo there, lawyers to the ready!
  • MattFromSeattle, on 04/01/2008, -2/+1Totally confusing, I can't tell which site is which now.
  • stronglikedan, on 04/01/2008, -2/+1Magenta is the new PINK!
  • Fragle1980, on 04/01/2008, -1/+1Woot Engadget! You guys Rock!
  • oilfighter, on 04/01/2008, -0/+1i hope ALL major phone related sites go magenta too!!!

    gizmodo, phone arena, mobileburn, symbian guru, darla mack, you guys (gals) out there?
    • enochthewalker, on 04/01/2008, -0/+1phone scoop has. I think everyone should send in requests to the others to follow.
  • Viakenny, on 04/01/2008, -0/+6in a related story, AT&T buys Deutsche Telekom, the PANTONE Rhodamine Red trademark for telecoms, renames itself T-AT&T (after considering AT&T+T, ATandTundT, ATT&T, ATTT and TTT&A)
  • mdavis, on 04/01/2008, -2/+6***** you T-Mobile!
  • DanBoodro, on 04/01/2008, -1/+1I think I broke digg, I dugg this story and this showed up... http://i32.tinypic.com/14bt9qu.jpg
  • Jmorrow76, on 06/03/2008, -0/+8This is one of the best displays of arrogant defiance I have seen in awhile. Props to Engadget for exposing T-Mobile for the petty fools they are.
  • ariGme, on 04/01/2008, -0/+1Gotta love the web teaching companies/thieves a lesson or two.....
    good job Engadget!
  • dawgma, on 04/01/2008, -1/+1This place is like a hot tranny mess up in here... FIERCE!
  • silverfox08, on 04/01/2008, -2/+1I'm confused. I can't figure out where to buy my new blackberry on this http://www.engadget.com site? Where are all the fav5 plans? It's all so confusing. Nice!
  • matriculated, on 04/01/2008, -0/+1#FF0088
  • MrViklund, on 04/01/2008, -1/+1It's PINK you idiot. Ohh no. It's special color 384NDXS3...
  • enochthewalker, on 04/01/2008, -0/+1Screw T Mobile
  • failedpimp, on 04/01/2008, -1/+0I thought this was the page to pay my t-mobile phone bill. I wonder why it looked so kewl all of a sudden.
  • jotty, on 04/01/2008, -0/+7i like the contextual advertising
    http://img357.imageshack.us/img357/5392/tmobilecp5 ...
  • charlesray, on 04/01/2008, -4/+3The letter Deutsche Telecom sent them was very politely worded and actually offered to help Engadget if removing magenta from their site was, for whatever reason, more difficult than just changing the logo. I think we've learned from stuff on Digg in the past that if you have a trademark you more or less have to enforce it, and instead of realizing this I guess Engadget decided to just blatantly violate their trademark.
    • MattFromSeattle, on 04/01/2008, -0/+4While I agree with you that the letter from Deutche tried to remain polite, you can't tell someone to not use a color, that's ridiculous. I'll say that at least T-Mobile has tried to be civil, there is a snowball's chance in hell that someone would mistake the Engadget mobile site for T-mobile.
    • mecki78, on 04/01/2008, -1/+3What you say is absolutely correct. You need to defend a trademark. And the letter was not only polite, it was ultra polite. They haven't threaten them, they stayed all kind and helpful. So I think the way the letter was written and the way the company acted is very, very positive. The main problem here is: No company in the world should own any color. "But...", no but! No argument. A color can't belong to anyone. Think about it: If companies own colors, after about 32 companies all the normal colors are taken. So how would you make your webpage then? You need to make it black and white. So nothing wrong about the company, but shoot the person who allowed them to have a color as trademark.
      • Eccohawk, on 04/01/2008, -1/+5Trademarking of colors is allowed, but it is restricted to that particular industry. So, for example, UPS owns that particular color brown within the shipping industry. FedEx can't use that brown if they decide to change colors, as it would violate UPS' trademark. Coke owns the color of red that it uses on it's soda. No other soda company gets that same shade of red. There are a ton of trademarks like this. The same thing applies here. That color of magenta is a trademark of Deutche Telekom and it's subsidiaries, which include T-Mobile. So no other cell phone company or mobile service provider can use that color of Magenta. That being said, it's certainly true that engadget is not a mobile service provider...but Engadget Mobile is certainly sitting on the boundary of what could be considered a violation of that trademark, because they specifically make money (through ads or otherwise) promoting mobile devices and services through their website. And while it may not be confusing to you or I what engadget mobile does vs what T-mobile does...there are plenty of people out there dumber than a rock who can't tell their left foot from their right, and this could certainly potentially confuse them.
        These trademarks don't just apply to colors, either. If one recalls the lawsuit brought up by Apple Records not so long ago, against Apple Computer...they'll realize that the suit only came about once Apple Computer stepped into the music business with it's ITunes software and iPod hardware. before that, there was no overstepping of boundaries between the companies, and nothing 'confusing' about the trademark of either company. And, as stated above me, a company has to defend its trademark, or it will get revoked. I believe this happened to Xerox and Kleenex a long time back, because the brand names became so synonymous with the products they produced that people would use their name instead of 'photocopy' or 'tissue'. The words just became commonplace. Anyways, there's the rub.
      • charlesray, on 04/01/2008, -0/+1Mecki, your viewpoint lacks a complete understanding on how the process works. Ecco explained it incredibly well, but basically you CAN trademark colors, and it is justified because many companies have a color specifically tied to their branding. It is important to state that you can't just trademark "blue," it'd have to be a specific shade of blue; T-Mobile's magenta is RAL 4010, not just magenta.
      • AngelaQ, on 04/02/2008, -0/+1Except that it's not even the same shade of pink. Check the hex codes, they're different.
    • iChainsaw, on 04/01/2008, -0/+2I think everyone is going too far to say "***** t-mobile! BOYCOTT! FREEDOM!!!"
    • bwtaha, on 04/02/2008, -0/+2my name is charlesray and i hold the patent for that username on all of the interwebz, plz discontinue using it

      if my assistance is needed in changing your userids and adding all of your friends back up please send your account name and passwords to the email address provided
  • TPNDrew, on 04/01/2008, -0/+0Brilliant!
  • tehnoobifier, on 04/01/2008, -0/+1hahaha, very nice, i give them major props for that
  • MacTyler, on 04/01/2008, -3/+2Haha, I have joined in on the fun as well! Everybody represent!!!!!!!! Here is my contribution! http://mactyler.com/?p=18
  • r3bl, on 04/01/2008, -0/+0someone had too much time on there hands go engadget
  • RetepNamenots, on 04/01/2008, -0/+7http://data.slovenska.sk/wobj-data/837/obrazky/825 ...

    Set it as your Digg Profile pic.
  • wbbb617, on 04/01/2008, -0/+1yeah i love sticking it to the man as much as the next guy on digg, but unfortunately NOW t-mobile and co. actually have an arguement since it is clear that the letters t and mobile have been put together by their same color in opposiontion to the "engadge" part. Love engadget and the effort but it probably hurts them more than just leaving it.
  • linksus, on 04/01/2008, -0/+1LOL. Dont ***** with with the internets!
  • kiley481, on 04/01/2008, -2/+2"Hello, U.S. Patent Office? Yes, I'd like to copyright #FF00FF. What's that? Oh, magenta is already taken? Okay, well how about #FFFFFF?"
    • ssulistyo, on 04/01/2008, -0/+3FAIL, confusing patents with copyright with trademarks
  • RobotLeAwesome, on 04/01/2008, -1/+0T-Mobile sucks anyway.
  • Ozzy73, on 04/01/2008, -0/+2Am I the only one that couldn't stop giggling from this?
    Mad props to engadget for standing up
  • peterfnet, on 04/01/2008, -0/+1I seriously LOL'd at work.
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