What is Digg?38 Comments
- EggzDiggs, on 10/12/2007, -2/+44People fake stats all the time. 72% of all people know that.
- i440, on 10/12/2007, -2/+35Obviously, the only sensible way of advertising is to have noisy flash ads advertising a product totally unrelated to the content of your website?
- Quaitemp, on 10/12/2007, -2/+23Before you tell people about your earnings here, you should re-read the terms.
https://www.google.com/adsense/terms (see point 7)
[...] You agree not to disclose Google Confidential Information without Google's prior written consent. [...] (including) click-through rates or other statistics relating to Site performance in the Program provided to You by Google [...]
FYI - dotdan, on 10/12/2007, -2/+14Great, they had success with Shopping.com. Will it work for other sites, though? The main reason I can see them as getting a lot of click-throughs, is that people are looking to buy products featured on the site. Wouldn't the value diminish if there weren't any products being sold?
- EricGiguere, on 10/12/2007, -4/+16Or you might want to optimize your AdSense use first. Search for "ProductWiki AdSense Optimization" to see what I mean.
- penguinboy, on 10/12/2007, -1/+12No way! A product review site centered around shopping gets more click throughs with their co-branded shopping.com feed which is integrated directly into their content than they do with Google AdSense. Who wudda thunk it?
- david76, on 10/12/2007, -5/+10Yeah! Blatent promotion and advertising via DIGG.
/sarcasm - ekkalvia, on 10/12/2007, -1/+5I didn't realize a story could be promoted 4 days in to the digg queue.
- EggzDiggs, on 10/12/2007, -1/+5AdSense can work - but It all depends on your traffic.
If you have a targeted audience that's willing to give out an email address, sign up for a free trial, or make a small purchase you might want to try some CPA ad networks. If you have an anti-ad crowd then I'd stick with relevant product links like shopping or amazon and gear your content to reinforce the products. - T0PS3O, on 10/12/2007, -0/+4Which goes to show the poor job they did at promoting their publisher program, no one is able to find it.
- mrASSMAN, on 10/12/2007, -0/+4Yeah, I agree, this is a bad example. Of course Shopper.com is better on their product pages, because it tells the visitor where to buy the product, but adsense does not serve that purpose, adsense goes on any page. I think Google's adsense would be good for the rest of their site but Shopper.com is better for their product pages.
- chedabob, on 10/12/2007, -2/+4not really appropraite for sites that dont review stuff. you cant have merchant links for ubuntu and videos.
- ekkalvia, on 10/12/2007, -0/+2Read the comments of the blog post. Shopping.com has posted the answer to that question. Yes, it's available with approval.
- theotherlight, on 10/12/2007, -1/+3@zoom1928
...or maybe people are blocking the ads with Firefox's AdBlock extension, or something similar. - iAlex, on 10/12/2007, -2/+3Yeah, Hey Kevin, you should think of other alternatives to Google Adsense on Digg.com!
- geronimo, on 10/12/2007, -0/+1"Google will revise AdSense to allow a better targeting mechanism."
That involves switching to the CJ model and providing solid information on what publishers can earn. This information includes cost per action, % of action, average CPC per campaign/advertiser. Provide advertiser info to publishers. The list goes on and on.
As you can see, it's like another ballgame, and they'd have to scrap most of what they have currently. Then there's the CPA usage which is totally new to adsense. - rastex, on 10/12/2007, -0/+1The point isn't really shopping.com vs AdSense. It's something/anything else vs AdSense. Obviously shopping.com works extremely well with the point of our site, but that might not be true for a site about self-help. But does that mean AdSense is the only other answer? Of course not. As we tried to show in this case more specific ads and ad-networks are far better at monetizing from traffic then the generic AdSense. Therefore it's worth it for publishers to examine other avenues outside of AdSense, or for Google to improve their AdSense program to give publishers more control over what shows up, and how it displays.
- DannoHung, on 10/12/2007, -0/+1Not all that surprising.
I should think it people start to switch away from AdSense towards more targeted advertising affiliate style services, Google will revise AdSense to allow a better targeting mechanism. - geekchic, on 10/12/2007, -0/+1As stated above - it all depends on the nature of your websites.
Its all down to relevency - and Google is able to serve ads that are more interesting to my readers than the generic "smily/screensaver" combos that other agencies reguarly pitch to me.
Indeed, so good is Google that when an agency contacts me now, and I ask for their expected CPM rate - I usually tell them to come back when they have increased it tenfold. - geronimo, on 10/12/2007, -0/+1" extra information that publishers can submit in regards to what kind of ads they want"
With the CJ way, the "extra information" is pretty much, "here's the advertiser and here's the ads they want to run."
That is the level of control that you need when running customized CPA-based ads. In fact, with CJ, you can download the product feeds and create entire websites based on the feeds. Google has so far tried to provide as little information as possible so this is a change. The big technical change will be the fact that publishers don't want ad rotation, they just want to know the advertisers, what kind returns they offer, and what the ads are, then they decide what to use. Google adsense relies on ad rotation. In fact, you don't want to do ad rotation, you want to give the images to the publisher/advertiser, let them take the bandwidth hit, then come to you anytime a click or action is processed.
Fancy algorithms are no replacement for old fashioned click and choose. So yes, it's quite a change. - schnibble, on 10/12/2007, -0/+1http://www.ultimatestupidity.com/image/adsense.jpg
- rastex, on 10/12/2007, -0/+1Google doesn't have to rework the entire system to give publishers more control. A few small changes could have a large impact on quality and revenue.
One: Google sets up some extra information that publishers can submit in regards to what kind of ads they want, publishers can say what industry they prefer and what kind of ads (products, services, brand advertisements). Advertisers also categorize their AdWord campaigns the same way, so they're matched up automatically.
Two: Provide workable objects. Whether that be XML-based, or javascript objects, give publishers access to the ad content so they can be styled, managed and incorporated into their site better than the generic templates. Why is it that only major premium publishers like Digg can style their ads anyway they want? - Barryke, on 10/12/2007, -0/+0rastex, bigger fish get bigger options.
Standard ad formats are:
https://www.google.nl/adsense/adformats
Considering non-standard ads, Google explains all at their adsense- subscribe page, after you've subscribed, though. - EricGiguere, on 10/12/2007, -0/+0Hey, can my explanation of what they were doing wrong with their AdSense use get promoted to the front page, too? Only seems fair :-)
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http://store.payloadz.com/str-asp-i.194772-n.Earn_ ... - muffybg, on 12/07/2008, -0/+0every site is different, one site will do well with adsense another wont, all depends on what you are targetting
http://adsense.freeoffertrades.co.uk - hxed, on 10/12/2007, -0/+0I can't believe that you are getting 25k impressions and only one click. That has to be the worst ctr ever.
For one you cannot post your earnings like that.
You should take a look at the adsense heatmap and blend your ads better. Try placing an ad within the article instead of on the side.
http://www.google.com/support/adsense/bin/answer.py?answer=17954 - NickRamos, on 10/12/2007, -1/+1Google is a fraudulent company. They claimed by clicks were click fraud, I appealed, and they found it still fraudulent. They failed to make good on their agreement. My clicks were not fraudulent in the least, and they could have told that if they had even tried. They shafted me and they will shaft you too.
- stou, on 10/12/2007, -3/+2I wouldn't be surprised if google terminates their adsense account.
- AhmedF, on 10/12/2007, -2/+1Umm - is the shoppihng.com xml feed even available publicly?
- zoom1928, on 10/12/2007, -2/+0EggzDiggs, not only do people fake stats, but Google definitely does. After adding Google Ads to several of our main pages that get tens of thousands of hits each month, we've only registered two "impressions" with Google in that time. At this rate it will take years before we even get a check from Google (with their ridiculous minimum policy that requires you to reach a certain minimum before they'll pay what they owe). Obviously they're full of crap with their stats. Do they really think people that run web sites are really so stupid they don't know how to read /var/log/httpd/access_log to see the truth?
- inactive, on 10/12/2007, -2/+0If zoom is being truthful with his numbers, there is NO WAY you could use the "ad blocker" excuse. Unless well over 99% of his visitors use some kind of ad blocking, which is obviously not true.
- hoyaman, on 10/12/2007, -4/+1On the subject, I'm trying out a few of the affiliate programs out there, an hte one main beneift of Google adsense is that after I put int he code, Imyself don't do a damn thing with it again. So I naturally don't expect ti to pay as much as somthing I have to code/link/sign in to another site and register the addition ....
Obviously, the true step up in ad revenue are paid-for ads that various sponsors want to buy on your site. Till I have the traffic to attract that, though, adsense makes sense. - Voodooengine, on 10/12/2007, -7/+4I was attracted to the shopping.com . Before i realized anything i had clicked.
Shocking! - jramos, on 10/12/2007, -10/+3No, it's to use smaller, more niche advertising services. My ad revenue increased 10-fold once I switched from AdSense to Pheedo.
- zenni, on 10/12/2007, -10/+1Has anyone noticed this is a four days old story!! (sorry for posting a not relative comment)
http://digg.com/software/4_days_old_story_is_promoted_to_frontpage - i440, on 10/12/2007, -15/+1You seem to be under the impression that most statistics come from a credible source.
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