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2 Comments
- hlawton, on 10/12/2007, -0/+0Just the tip of the iceberg!
Pay Per Click is a big loser for many large ticket items like we sell.
We sell medical mobility products. Most of the people visiting our site are using it for a catalog never intending to buy.
I think there is a lot of waste and fraud with pay per click for many products and services on the web effecting a large percentage of companies.
Google and Yahoo are aware of this and they have the data and have not released this data to the customers.
Do you think google/Yahoo is going to admit that a large percentage of poeple doing PPC are wasting their time and money? NO WAY!
I think people are figuring this out now in a big way. That’s why Pay Per Action is being offered by google.
Google/Yahoo know the secret is getting out now. If people knew what google and yahoo know they would not even try PPC for many products people are trying to sell on the web.
The word is getting out on this and will soon shock the PPC biz and the big search engines. Pay Per Sale will save google and yahoo and others will follow.
It will take a while but the pain for the publishers and google/yahoo will be worth it.
The big secret is now being exposed and will save many of the advertisers and google/Yahoo.
Thank God! - namecritic, on 10/12/2007, -0/+0All of Kim's stuff is right on track. Click Fraud is big and it needs to be talked about more so advertisers know what they are getting into. Why should I the advertiser have to prove you defrauded me through the clicks?
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