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Digg Hires Chas Edwards as CRO

blog.digg.com — Digg has hired Federated Media co-founder, Chas Edwards as chief revenue officer. Chas will manage all revenue generation for the company.

Who dugg this? Made popular May 30, 2009

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  • chasedwards, on 05/29/2009, -6/+38Thanks, Jay and the whole Digg crew! I can't wait to get started.
  • MicrosoftAccess, on 05/30/2009, -6/+30Kiss ass
  • BenTheTank, on 05/30/2009, -2/+16Digg generates revenue?
  • nepidae, on 05/30/2009, -0/+6Haha what?

    Why not CFO?

    edit: edited for content because i actually want to know.
  • fmulcahy, on 05/29/2009, -0/+6Congrats Chas and Mac
  • suxmonkey, on 05/30/2009, -1/+6Sounds good to me - Digg needs to figure out how to make money besides auto-play audio ads. I mean that in the best possible way - much love but OMG those are annoying.
  • ThinkBox, on 05/30/2009, -1/+6you can start by getting a better user icon :-p
  • ThinkBox, on 05/30/2009, -2/+6this is not twitter
  • ZincSaucier, on 05/30/2009, -1/+4WTFC
  • inactive, on 05/30/2009, -0/+3If I was Kevin, I would have sold Digg at the highest bidder by now.
  • diggyduggle, on 05/30/2009, -0/+3I bet if you stop paying for Kevin's company tea, you could help retain some of the money you already have!
  • Barackalypse, on 05/30/2009, -0/+2After all the venture capital he's taken, I don't know if that decision is even his to make anymore.
  • ronfez, on 05/30/2009, -0/+2Chas Edwards is VP for sales and market development for Federated Media, a network of leading independent weblog sites. Previously, Chas was vice president of sales and marketing for CNET Networks's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET's broadband & webcasting unit and as VP of business development for mySimon, CNET Networks’s comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet.
  • zjbird, on 05/30/2009, -1/+3You brought this upon yourself Chas.
  • ronfez, on 05/30/2009, -0/+2I am guessing head of sales would be below CRO.
  • inactive, on 05/30/2009, -0/+2why are you people digging this? do you even know who chas edwards is?
  • Barackalypse, on 05/30/2009, -0/+1Oh oh, how about another gadget blog combined with a gadget review show on Revision 3? You can charge money to companies to have their products featured and you can also make money off e-commerce affiliate links that lazy Diggers will follow to buy the product.
  • tnoy, on 05/30/2009, -0/+1He can sell his share of the company.
  • DjOverEZ, on 05/30/2009, -0/+1Is anyone mysteriously hungry for that delicious food in the blue box?
  • gvoakes, on 05/29/2009, -1/+2Welcome to the team!
  • dannymb877, on 05/30/2009, -1/+2LUCKYYYYYYYYYYYYYYYYYYYYYYYYYYY
  • DjOverEZ, on 05/30/2009, -1/+2Face it, you have no idea who Chas Edwards is, just like the rest of us.
  • bizchris, on 05/30/2009, -1/+2AdBlock FTW
  • Networktwenty3, on 05/30/2009, -0/+1You really think there would be negative reviews when you have to please the companies to give you more products for review?
    Gamespot comes to mind: (from wiki)
    Jeff Gerstmann, Editorial Director of the site, was fired on November 28, 2007.[48] Immediately after his termination, rumors circulated proclaiming his dismissal was a result of external pressure from Eidos Interactive, the publisher of Kane & Lynch: Dead Men, which had purchased a considerable amount of advertising space on GameSpot's web site. Gerstmann had previously given Kane & Lynch a fair or undesirable rating along with critique.[48] Both Gamespot and parent company CNET stated that his dismissal was unrelated to the review, but due to corporate and legal constraints cannot reveal the reason.[48][49] A month after Gerstmann's termination, freelance reviewer Frank Provo left GameSpot after eight years stating that "I believe CNET management let Jeff go for all the wrong reasons. I believe CNET intends to soften the site's tone and push for higher scores to make advertisers happy."[50]
  • ronfez, on 05/30/2009, -0/+1Why not Janitor?
  • staticfire, on 05/30/2009, -0/+1https://addons.mozilla.org/firefox/addon/1865
  • Barackalypse, on 05/30/2009, -0/+1In an inverse sort of way, yes, quite a bit. Now if they can generate it in greater amounts than they generate expenses, they'll be golden. I'm guessing they aren't going to be getting any more venture capital.

  • diggnidy, on 05/30/2009, -2/+3lets bury him lol
  • ronfez, on 05/30/2009, -0/+1*****, it isn't?
  • SolariPicasso, on 05/30/2009, -2/+3OMFG, CRO I love these title WTF? They Started With CEO, Then CTO, CIO, CFO now CRO? Sounds like the most pathetic attempt at getting serious about making money. Oh yeah the COO, CXO, CMO, Just call them what they are, LAZY asshats who drain company money paying for ridiculous perks and wasting employees time asking if the text on a webpage can be made another color....color me jaded.

  • Barackalypse, on 05/30/2009, -0/+1Yes, but since Edwards comes from a blog network that I am presuming gets nearly all of its money from ad sales, there would seem to be a vast amount of overlap with Shin, who seemed to be a pretty high profile hire.
  • whatit, on 05/30/2009, -1/+1Wrong website dude, this ain't youtube.
  • Maddoktor2, on 05/30/2009, -1/+1That's great, Chas. Congrats.
    Now, maybe you can patiently explain to your new bosses the basics of Webmaster 101 and how it's not a good idea to send people offsite to communicate with each other.
  • benologist, on 05/30/2009, -1/+1I think he'd hold it against you if you just asked him to nicely.
  • CleoQKazoo, on 05/29/2009, -1/+1I wanted to buy I shirt, I wonder if this means I should wait or rush?
  • NinjaNoodles, on 05/29/2009, -4/+4SUCH great news! thanks @jayadelson and everyone @digg! you guys are simply awesome.
  • Barackalypse, on 05/30/2009, -1/+1That's interesting given they just hired Tom Shin from Yahoo to be head of sales back in January. Am I going to be reading about him "leaving to persue other interests" shortly?
    http://www.techcrunch.com/2009/01/27/digg-poaches- ...
  • orbish, on 05/30/2009, -1/+1This cat better have 5 of my 30 ideas to make this platform profitable, or stumbleupon will be back in the saddle.
  • bluenile, on 05/30/2009, -1/+1best luck, what budget do you get to blow?
  • tnoy, on 05/30/2009, -2/+1Have fun taking digg for a ride as it sinks!
  • inactive, on 05/30/2009, -2/+1o man, for a second i thought you were the new chief ravioli officer. .... o whatever. make me some ravioli, chop chop :)
  • gforce051, on 05/30/2009, -4/+3I shall call you Chase Dwards.

    Welcome to the internetmachinelandstraganza, dickbutt.
  • doublestuforeo, on 05/30/2009, -1/+0thanks for the heads up you must have a phd in internet
  • sickthoughts, on 05/30/2009, -2/+1he has a point
  • kanojo1969, on 05/30/2009, -2/+0I've never even heard of CRO as a job title. I can't imagine what that would cover that isn't already done by CFO or Sales.

    If they can't make money with the ads they have and the consistently huge traffic they get, they must be running a lot of extra lard. They need some hardass to come in and slash operating costs, not a new suit with some airy fairy title who will suck a paycheck for 6 months then leave, having accomplished nothing.
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