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Digg Announces Digg Ads

blog.digg.com — Digg announced Digg Ads today.

Who dugg this? Made popular Jun 4, 2009

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  • rydawg09, on 06/03/2009, -58/+529Adblock Plus?
  • slightlyoffbeat, on 06/03/2009, -31/+482Yes diggers, start making your "what ads", and "get adblock plus" comments, but this is a step in the right direction. A lot of our favorite sites need ads to stay alive and this is a creative way to actually make ads interesting to us.

    And seriously...there have been some ads on here that I can't stand. I can't wait to digg them down.
  • AlanCayce, on 06/03/2009, -9/+396I think this is great, but please don't put more than 2 ads in the river at any given time.
  • Fhwqhgads, on 06/04/2009, -17/+301ABP always finds a way.
  • WiLLGT09, on 06/03/2009, -31/+268so the bury brigade will come in and bury all the ads to infinity, so the ad people will have to pay a lot and eventually stop paying for ads here? how is this a good thing for Digg?
  • twon, on 06/03/2009, -5/+220i can tell you right now... digging/burying ads will make me look at them more.

    I like to feel like my opinion matters. Regrettably, I need constant validation.
  • wastern, on 06/03/2009, -27/+241I don't think I like that it will look similar to normal digg content, marked as an ad or not. I don't want to read the fine print
  • mechnoch, on 06/03/2009, -19/+203Adblock Plus is the reason why they decided to roll this out, methinks. I'm pretty sure these will get around Adblock.
  • Lacero, on 06/04/2009, -9/+165Buried for spam.
  • frontaxle, on 06/04/2009, -6/+126Marketing Democracy!!!!!! Love it.

    Soon Bacon Bits will be the banner.
  • solistus, on 06/04/2009, -0/+118I assume the pricing scheme would be relative to other ads rather than absolute. So, if the Digg community tends to bury ALL ads, the ones that get buried the least will still be cheap. No business would set up an ad system where the price of ALL ads could rise outside their control to a price nobody would pay.
  • pixelate, on 06/04/2009, -0/+101Ron Paul and Apple are going to get some great deals!
  • niradg, on 06/04/2009, -17/+117So basically Digg will be blurring the line between content and advertising. Ugh.
  • solistus, on 06/04/2009, -3/+101These look and act just like Digg stories. The only way an Adblock-type extension would block them is if it were specifically written for Digg Ads and looked for the 'sponsored' bar. Adblock works by blocking images from known ad servers, which would have no effect on this type of ad.
  • BenRT, on 06/03/2009, -17/+109Engaging ads like these are the way to go, similar to Facebook's Page ads which let you became a "Fan" right in the ad itself. I like it, nicely done Digg.

    My only concern is that perhaps this is too innovative, and nobody is going to want to start a campaign, because it's never been done before and won't make sense to most advertisers.
  • untitlednet, on 06/04/2009, -5/+93+1 Snorg Tees
  • xaeon, on 06/04/2009, -4/+90Until someone writes something else to get rid of them and/or people abuse the system and vote down ALL ads.
  • inactive, on 06/04/2009, -4/+88"Our goal for Digg Ads is to create a better experience by giving you more control over advertising content that appears on Digg."

    No, your goal is to make money.
  • TopSlacker, on 06/03/2009, -17/+90Pleasantly suprised by this. At first I thought it was just digging traditional ads (As in 300x300 flash squares), which seemed kind of stupid. But actually having sponsored stories on the home page, and allowing users to 'rate' them is a fantastic idea.

    Props to the digg team.
  • ThaDRD, on 06/04/2009, -0/+71I had no idea that the list of stories on the front page was called "the river."
  • inactive, on 06/04/2009, -0/+65Thats (Coca-Cola) ridiculous (Coca-Cola). That would (Coca-Cola) never work! (Coca-Cola)
  • SkippyDoorknob, on 06/04/2009, -1/+63Will I have the opportunity to punch the monkey to win?
  • USER1236, on 06/04/2009, -6/+67I'm digging down the "whiter teeth ads"
  • mechnoch, on 06/03/2009, -0/+51noscript probly won't block these.
  • dukeeeey, on 06/04/2009, -12/+60digg adds ?
    i thought the iphone articles were already digg adds !
  • D3koy, on 06/04/2009, -2/+49Try new Digg Comment Ads! Some people can't even tell they're computer generated! They fit right in to the Digg Comments so viewers will see them and not even know they're being marketed towards!
  • heyimfromreddit, on 06/04/2009, -1/+47I completely agree with you on this. Anyway, this is a little off-topic but did you know that over 17 million iPhones have been sold, and that there are over 35,000 apps for iPhone? There's an app for almost anything you can think of, from business apps to games.

    Consumers ranked iPhone the highest in customer satisfaction with consumer smartphones. But iPhone isn't just for fun and games, it comes with exchange support right out of the box, so you have email with you wherever you go, and you're always able to work. And with iPhone 3G you can now browse the internet at twice the speed!

    Do you think you're ready for the iPhone experience™?

    The fastest way to buy iPhone is here: http://www.apple.com/iphone/buy/
  • AndrewDB, on 06/04/2009, -0/+40Kevin Rose dugg your comment Alan, so here's hoping they're listening. :]
  • inactive, on 06/04/2009, -0/+38The armies assembled by the ad placers to decrease their ad cost.
  • inactive, on 06/04/2009, -8/+45***** PavelMah. You don't turn off AdBlock when you visit worthy sites. It's a noble sentiment, but its ***** nonetheless.

  • Chakat, on 06/04/2009, -1/+36Adblock plus lets you block on CSS elements by ID as well. As it looks like they're going to use a special css id for a sponsored link, it's going to be trivial to block once the feature is rolled out.
  • thenativeraver, on 06/04/2009, -3/+37adblockplus>noscript

  • inactive, on 06/04/2009, -0/+33I suspect the ads will be ignored (just like all ads).
  • darlingt, on 06/04/2009, -0/+33I'm suddenly thirsty. Hold on... I'm gonna go get a Pepsi.
  • jackattack51, on 06/03/2009, -11/+43Innovative ads... I'm not surprised they are coming from digg. Hope they work!
  • DavidTurnbull, on 06/03/2009, -11/+41To all the people thinking about just burying all the ads: if Digg doesn't profit at some point it'll die. This is is a pretty sleek ad solution that gives us users some control over the ads that are shown, so don't abuse it.
  • woofers07, on 06/04/2009, -1/+29I didn't know what he was talking about till you said that.
  • mechnoch, on 06/03/2009, -7/+35As long as they're truly relevant, and not more than one or two of these on any given page, I'm ok with this. I don't want the normal content to be buried in a sea of ads, though.
  • krolm, on 06/03/2009, -6/+31YAHWEEEEEHHHHHH!!!!!
  • form3hide, on 06/04/2009, -4/+29Just like all ads? Funny, my mortgage is paid because of users clicking ads on my website.
  • inactive, on 06/04/2009, -4/+29What if the Digg community responds by burying every ad?
  • worseforwine, on 06/04/2009, -3/+28How do you feel about subtracts?
  • slyzxx, on 06/04/2009, -6/+30No one likes adds, who would digg them ?
  • xaeon, on 06/04/2009, -2/+25@sensonize
    And $10 sounds ridiculously expensive.
  • bubbameister33, on 06/03/2009, -4/+27Isn't the point of an advertisment to be seen? If its buried didn't it do it's job?
  • themadhatter444, on 06/03/2009, -15/+37Before the inevitable tirade of "Digg FAIL" folk come and trash this topic, I think this is a solid way to implement an ad structure that's both innovate and conducive for the consumer. Advertising on the web is a necessity to keep sites like this one alive. This is a good opportunity to tailor what gets seen and what gets the axe while benefiting all parties involved.

    At the end of the day, AdBlocker will do all the work for you and this seems like a pretty easy system to game. Most ads will probably get buried anyway. Much like this comment. Cue the brigade.
  • dynamojoe, on 06/04/2009, -1/+23coming soon: advertisements targeted to the lowest common denominator. (because who is going to bury T&A?)
  • 2Bnor2B, on 06/04/2009, -0/+20Wasn't there a version of Adblock that did not display the ads but still downloaded the banners. It allowed whitelisting the site but still blocked the actual ad display. This way the content provider still got his money.

    Google has the best idea, simple text based ads based on search entries. The current version of flash based ads vary from annoying to needing health warnings about causing epileptic seizures.
  • StickWST, on 06/04/2009, -0/+20this ***** is ***** hilarious man lol! Almost as funny as "Night at the Museum: Battle of the Smithsonian!", in theaters now!
  • dogstylee, on 06/04/2009, -0/+20"The more an ad is Dugg, the less the advertiser will have to pay"

    Rofl, this isn't going to be gamed at all, is it..........
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