What is Digg?7 Comments
- inactive, on 07/18/2008, -1/+10Wow, great article about misguided corporate social communities. I agree with the author
-- No one should submit themselves to the indignity of creating a user profile and friend connections based on cola or cat litter. - speechpoet, on 07/18/2008, -1/+3Part of the problem is the concept behind many of these projects: are people really driven to network together by their shared passion for plastic food wrap? Don't assume that your brand is enough to inspire a huge party in cyberspace - instead, look at the values that underlie your brand, and the values your customers care about. Now, maybe, you have something to work with.
- xeos, on 07/18/2008, -1/+3I completely agree, and this is something I always advise corporate clients that always want to have social media components. Building the platform, and marketing it is expensive. Finding the right community manager that fit within the community is not an easy task too.
However, I still believe there are certain cases where a self-built social network is better. A rather rare case though. - docmphd, on 07/20/2008, -0/+1Interesting article and findings. I think corporate social networks have there place but proper implementation is tough.
- hugoguzman, on 07/19/2008, -1/+2I actually believe that there is room for certain corporate social networks. It's just a matter of understanding when the land is fertile as opposed to when you're building on rocky ground.
- marshallk, on 07/18/2008, -1/+1Re finding the right community manager, we also wrote about that here: http://www.readwriteweb.com/archives/hiring_a_comm ...
- foggygurl, on 07/18/2008, -2/+1Great article about social media done wrong.
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