digg

Facebook Connect Join Digg About

Brands 2.0: Branded Utility

jackcheng.com — Big brands and their ad agencies are struggling to engage people online and make themselves relevant and useful, while small web 2.0 startups are building cool and useful applications but struggling to find a viable business model. Is "branded utility" the key to tipping web 2.0 into the mainstream?

Who dugg this?

Digg DudeWhat is Digg?

Digg is a place for people to discover and share content from anywhere on the web. Digg surfaces the best stuff as submitted and voted on by the community. Take the Tour to learn more.

1 Comments

show profanity settings
expand all
  • leemcewan, on 10/12/2007, -0/+1Great discussion from Jack - too many brands are just bolting on online social networking & user generated content "ephemera" because it is trendy rather than asking the obvious questions: what does the user want & what will help to grow my brand?

  • Add a Comment

    Login or register to comment!
    Or, sign-in super fast with your Facebook account ...


© Digg Inc. 2009 — Content created and posted by Digg users is dedicated to the public domain | Terms of Use Updated | Privacy Policy
DIGG, DIGG IT, DUGG, DIGG THIS, Digg graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Digg Inc.