32 Comments
- russizm, on 10/12/2007, -1/+6I can't believe that game is still around.
PE is the biggest piece of ***** MMO I've ever played. The currency system sucks, the travel sucks, the fighting sucks, and it sucks fighting other players for oil which you get two cents for!
UGH! (I played it a few years ago, so it may have changed since) - digitalgopher, on 10/12/2007, -1/+6while the technology is cool, I think advertisers need to take a step back because one thing it to "inform" consumers via sporadic messages and another is to force messages down to us through clearly intrusive methods. At least with TV, one can step away and not watch an ad (or fwd it using tivo), but with gaming, you're forced to see the ads as you play.
Example: last night I was playing fight night 3 on the 360 and it was so annoying to see the Burger king ads and Dodge ads plastered all over your face. In fact, in one of the main title fights (which was sponsored by dodge) they even showed you the car that the winner of the title fight would be "walking away with". The in-game commentator goes on and on about how the fight it sponsored by dodge. it's really ridiculous!
I just marked dodge off my purchase list forever. - Filoviridae, on 10/12/2007, -1/+4I paid for the damn game. I don't want to be advertised at while playing it. Unless you're going to take $10-20 off the cost for the Advertisement Version then really we're paying twice.
- thetwix, on 10/12/2007, -0/+3Having played Project Entropia for over 2 years, I can say this is one of the worst implemented mmo I have ever participated in.
MindArk (controller of the 'game') is more interested in catering to their high-paying players (since there is no monthly fee, people put in USD which convert to PE dollars) than attracting new players. The last landgrab was an excellent example of this.
The game itself is outdated, full of game-breaking bugs (rubberbanding lag, hits don't register, clipping issues) and has no storyline to speak of.
As for the 'play to make money', this is a load of *****, since you have to put in capital intially to play.
Currently the game is rife with scammers, griefers and resellers, and the community is a tightly-bound group of fanboys who refuse to hear anything critiquing or criticizing their 'game'.
In all, Project Entropia is a complete waste of time (the guy who bought the spacestation was an employee for MA at the time) for the average gamer, having very little to offer in the way of entertainment.
If you are a compulsive gambler, and enjoy 3D chat clients with a fps tossed in, and have no problems losing money month after month, then this is the game for you. - DoctorEvil, on 10/12/2007, -0/+2I'm digging this for being the worse possible idea ever in gaming.
First off, I do NOT have a problem with ads placed in games with the proper context. Advertising being placed by companies currently in games is no different than what you see on websites or TV daily. That's the PROBLEM. They're inserting these ads for underwear, sandwiches, Join the Navy, Join the Army, buy Family Guy, and more into futuristic MMO shooters that you already pay a fee to play, or FPS's you paid $50 for, or online XBOX racing games..
This destroys immersion and cheapens the environment. When $$$ and advertising come together it's just not possible to trust either party to do it in a tastefull manner, this hasn't been going on for more than 6 or so months and they've already screwed it up in 90% of games using in-game advertising.
My rules for how to implement in-game advertising:
1. If the game requires a monthly fee or required a $50 purchase price, no in-game advertising.
a. If the game offers free ongoing multiplayer access or upgrades, advertising would be allowed if it followed the other guidelines below
2. The advertising shown in game must be in CONTEXT with the game, it's envronment, and timeline. If the game is based in the year 2143 on the planet Zaxon, don't show ads for Subway, The U.S. Army, and Family guy. If it's a year 2000 era Nascar Racing game and you want to show billboards during multi-player matches on your free matchmaking network, sure, show current day Subway ads, etc on them.
3. NO Audio, and NO Video Ads whatsoever.
4. Finally, don't rely on a 3rd party to place ads without an explicit contract on the types of ads to be display following the above guidelines, and enforce termination of the agreement should the ad network violate the terms by destroying the gameplay experience of your customers with invasive and potentially immersion breaking advertising.
One last amusing fact. It wasn't more than 4 or so years ago that game developers and CEO's were saying that their games would never be supported by advertising because it was impossible to cover costs with ad generated revenue, and that was back when publisher rates were actually good. - tempest, on 10/12/2007, -0/+2PE is certainly a piece of crap! I played it a couple of years ago. Even though they say you can withdraw your game money into real money, they would never allow me ($2k worth) and most others to withdraw
money. This game is just a scam, they steal from players and from other programmers (they got raided for using stolen source code I think in their commercial game).
Anyway, if you want more of a real currency type feel to your MMorpg, I hear Second Life is pretty sharp and it gives you the ability to customize your enviroment. - danpsmith, on 10/12/2007, -1/+3Nobody should be fine with in game advertisements unless the game is free, period. There's no way that EA or MS or any of these other game companies need more than 60 bucks to make a ***** game. Putting up with in game advertising is ludicrous. I for one will boycott any game I see has advertising in it that is clearly put in just to gain finances for the game maker, and I'd advise you all to do the same before games turn into the commercial cess pool every other kind of entertainment has become (including the news).
- ErrandboyOfDoom, on 10/12/2007, -0/+2More places to effectively advertise means less tell spamming, and encounters with advertising can become more predictable, and can be drawn away from otherwise attractive sites for ad-lag, like banks and such.
- JudgeDredd, on 10/12/2007, -1/+2No potential for abuse here. Nope, I am sure all ads will be tasteful.
- sert, on 10/12/2007, -2/+3interesting, anyone remember when valve was suing people for putting up ads in counterstrike?
- ProAm500, on 10/12/2007, -0/+1kind of off topic, but wasnt there a game back a few years ago that would like liek mix real world with the game, like people would be calling your house and stuff like that?
- liquidjill, on 10/12/2007, -1/+2All advertising aside, that was a really good move on your part.
- tablatronix, on 10/12/2007, -0/+1no it doesnt.
There does has a lot of billboards, but no dynamic content ones.
I think it makes more sense to have permanent dynamic rotation or rental billboards than to let anyone drop crap all over the place.
Of course in an ideal ( non-advertising funded ) world, there wouldnt be any eyesores. - DougPenn, on 10/12/2007, -2/+3Reminds me of "Snow Crash" book.
- DS513, on 10/12/2007, -0/+1I agree. I played PE for a while too and it's no fun to play unless you put money into the game. Unless you pay LOTS of money, you're essentially stuck being a gold farmer, running away from monsters all the time. It's simply just frustrating.
The fact that this games uses real money also makes everyone VERY selfish and unwilling to cooperate. Out hunting large game and run out of bullets? Don't ever hope for a generous veteran to help you out. Are you a noob who needs advice? Don't count on getting any help unless you give someone a buck or two.
I like the sci-fi aspect of the game, but the elitist, selfish players really ruin it. If you're looking for a good MMORPG, look elsewhere. - EliColburn, on 10/12/2007, -0/+1what's up with the non-existent digg-count for this one?
- stansel, on 10/12/2007, -0/+0As I was reading the story I got an email inviting me to the “Advertising In Games Conference”. Good timing, I just might attend.
http://www.advertisingingames.com/east/index.html - kingkong118, on 10/12/2007, -2/+2Advertising in games just ruins the whole point of games.
- koriolis, on 10/12/2007, -0/+0Nothing New.
Eve Online ( http://www.eve-online.com ) has in-game advertising (for in-game guilds - corporations) already.
In fact corporations can and do run ads on the official Eve magazine - EON.
There's even an online-radio station that accepts radio ads from game corporations that get payed in game currency. - SweetChuck, on 10/12/2007, -1/+1I'm fine with in game advertisements, as long as they fit the situation. I have played a lot of Urban Terror, and several of those maps have billboards that advertise for klans and other groups. I wouldn't be apposed to radio advertisements, for example in GTA if in addition to the DJs and Music they had adds. As long as those adds are of reasonable length and not completely intrusive I would be fine with that.. Thirdly, if a game has intrusive adds the sales are going to suffer. People just won't buy games that annoy them.
That being said advertisements should be limited to online play only, and should be controled by the server administrator. This would allow the sever admins and owners to reduce the out of pocket cost for running the server. Thus klans that run servers can charge less for membership fees, and hopefully we can keep online gaming low cost or free. - 5blocksfree, on 10/12/2007, -1/+1@ knightcrawler - let them try. I have control of both the remote and the on-off switch, and I won't hesitate to use either of them.
- inactive, on 10/12/2007, -1/+1Really not much different from most movies. Most people have already been proven to be willing to sit through ads before, during, and after the movie.
- Cerberus047, on 10/12/2007, -1/+1isisnt that the game where the world record for most money was spent in a video game... some guy shelled out i dont know the exact number but it was a lot for a special island in the game...
- ChrisGranger, on 10/12/2007, -0/+0Active Worlds has been doing this sort of thing for the better part of a decade already.
- knightcrawler75, on 10/12/2007, -1/+1I believe that TV will show you adds while you watch very soon. They already have the in show advertising for other shows at the bottom of the screen. They are just getting costumers warmed up for the future. Soon you will be seeing Bonbon ads during "Desperate Housewives".
- thelivingrobot, on 10/12/2007, -0/+0Well, ingame advertising done by other players actually makes a lot of sense. Are you the best tailor in Ironforge? A freelance hero in Paragon City? What better way to let people know you're out there than an ad you made, on display in game. While I can do without real world ads in games, the fact that some games, anarchy online, planetside, can be played for free because of it is a nice side effect.
- skags, on 10/12/2007, -1/+0In 2003, world wide video game industry profits were reported at around 31 billion US dollars. According to Ad Age magazine, advertisement spending in the US was around 245 billion dollars in 2003 (http://www.adage.com). Brand image and identity have replaced the product as the central focus of corporations. Advertising's influence on our culture and society is undeniable. Are we really comfortable with the idea of our culture consisting of corporate messages and agendas? Do we really want our art and intellectual space to be owned and/or controlled by companies competing in a never ending popularity contest? We need to draw the line somewhere, or rather multiple lines in multiple forms of media, art, and culture. One proverbial line should be drawn where we have purchased a product such as a video game. I do not want to see ads in a video game that I have purchased.
- thelivingrobot, on 10/12/2007, -1/+0Yeah, he spent like 120,000 to buy a space station. Thing is, he decked it out big time, rents out apartments and stores and ***** for REAL cash and should make over a million a year running it.
- jvolk, on 10/12/2007, -2/+1@danpsmith
Do you pay for cable? - ndee, on 10/12/2007, -2/+0To me, that kinda adds "realism" to the game. When I play NBA Live or NHL or something else, I kinda "appreciate" the adds, they don't bother me at all. Now if you play the game and the adds pop on to the screen so you can't see anything, that's something different but just a mentioning of some company, no biggie IMO
- john570, on 10/12/2007, -4/+1This doesn't look as good as There.
www.there.com - inactive, on 10/12/2007, -19/+1Yes advertising is actually making marketers think 24/7. Everyone need to be on top of the game because "if they snooze, they will loose" to a 12 years old who comes up with ideas like the pixel advertising and or something similar to shake the market. We are yet to to see many more ideas coming up soon.
I myself have been working on something http://www.oozm.com and it will be ready soon. Something to compete in the search industry. Hope to get all of your "diggers" support when I launch it. Feel free to msg me to offer suggestions for marketing.
Thanks,
NK


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