347 Comments
- HunterTV, on 11/01/2007, -8/+949I think if you pay the extraordinarily ridiculous prices for their software you should be able to say whatever the ***** you want.
- jackal42, on 11/01/2007, -32/+511photoshop this adobe
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................... ..... ... - clesch, on 11/01/2007, -3/+362I digg photoshoping googled pictures
- inactive, on 10/12/2007, -8/+277According to them, instead of "My hobby is photoshopping.", you should say it like this: "Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form." (complete with the ® signs)
Good luck, I guess. - GawtMilk, on 10/12/2007, -3/+233Your trademark can be revoked. Look what happened to "Rollerblade" brand inline skates. There are hundreds of other ones, it's the same reason Google doesn't want you to say "Google it" and then use Yahoo. There are hundreds of them, some of which you probably didn't know about.
http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks - Scheissenegger, on 10/12/2007, -16/+144 CORRECT: The new features in Adobe® Photoshop® software are impressive.
That's actually INCORRECT. - binaryspiral, on 11/01/2007, -4/+131Well, we should all start using GIMP... that'll really make for great new terms.
"Bring out the gimp..."
"That looks so gimped"
"I'm gimping your mom" - defectDS, on 11/01/2007, -4/+115oh dood, that pic looks like it was totally... modified and retouched in Adobe Photoshop CS3!
- callinthelaw69, on 10/12/2007, -3/+99I'd say it's a bit late for them to worry about the word "photoshop" [sic, apparently] being used as a verb.
- Foamator, on 10/12/2007, -2/+92@chrislee149
It means you have to put the generic word (like "software") after the name.
For example, instead of "I P'shopped yo' ass!"
...you should say
"I visually manipulated you, using Adobe® Photoshop® software, downloaded using μTorrent and Isohunt, along with a crack, which took me a week to download because my wi-fi was playing up". - Paroparo, on 10/12/2007, -8/+97This is going to be widely ignored. Heck, the word's already in the Oxford English Dictionary!
http://dictionary.oed.com/cgi/entry/30004810?single=1&query_type=word&queryword=photoshop&first=1&max_to_show=10 - khyberkitsune, on 10/12/2007, -2/+83No *****, since the camera store near my house is named "Photoshop"
I wonder if I could convince them to sue Adobe. This shop hs been around FAR longer than Adobe has. - LegendarySock, on 10/12/2007, -13/+79Hmm.... They didn't say anything about using it as an adjective, did they?
You photoshop idiots!
Adobe is stupid. - AuroraAlpha, on 10/12/2007, -159/+217This may seem stupid to you but it is in order to preserve the copyright. If they do not try and combat such slang then their ownership of the copyright can be revoked. Effectively they have to dance through a hoop for the government to save their copyright while at the same time hoping the general population ignores them.
- elnerdo, on 10/12/2007, -4/+57What program do you use when you photoshop? I like to photoshop using Mspaint, sometimes I photoshop using paint.net, and when I really need to do a good job, I photoshop using gimpshop.
- Humptydank, on 10/12/2007, -1/+54
Okay everybody, your common sense-based posts are all fine, but this is a situation where a little knowledge goes a long way.
It's not a matter of what happens as a result of their defense of the mark; they simply have to be able to show a history of defending their mark. Yes, Google, Kleenex, Xerox, and Jell-O have all made it into the English language and there's nothing those respective mark-holders can do about that, but if you pick up trade magazines you will see paid ads saying things like:
"This is public notice that 'Xerox' is a registered trademark of Xerox Incorporated, and we will aggressively defend...yada yada yada."
This is primarily to defend themselves against people who would use their mark for business benefit and then claim in court that it's really a generic term, such as, say, Brother claiming their multifunction printer can "print, scan, and xerox!" When sued, Brother claims that Xerox allowed their mark to slip into the public domain because everybody uses it, Xerox replies with the long list of actions they've taken to publicly defend and give notice on their continuing claims on the mark, and if the judge agrees those were reasonable, Brother loses.
Relating to this case, Adobe is defending itself against things like an ad saying "Sometimes Nikon CaptureNX is the Best Way to Photoshop It." Nikon would claim that they intended "photoshop" in the generic sense. Adobe would have to prove that slang and dictionaries aside, when it comes down to two business in court they have sufficiently established the the fact that there is no generic sense.
The mere fact that your grocery store has a display of Jell-O and another display of "gelatin desserts" is the result of this process. If Jell-O hadn't been consistently aggressive in protecting their marks you'd see a display of "Rasberry Jell-O" next to a display of "General Foods Rasberry Jello." Jell-O has spent millions since 1895 to develop their reputation, and the trademark defense process is a designed to allow them to protect that, and they do. Ask all the bars who now have to offer "gelatin" or "jelly" shots, or the band Green Jelly.
Or, to put all this more succinctly, when Adobe says "you" can't use Photoshop as a verb, they probably aren't talking to you. - docillenstein, on 10/12/2007, -2/+53Incorrect: That chick's ***** are photoshopped.
Correct: That comely model has had breast ehancement from the Liquify® tool using Adobe® Photoshop® software, which has also provided her with an extended neckline, wider eyes, fuller lips, and smoother skin, rendering her a naturally unattainable symbol of beauty and the bane of women's self-perception, securing the necessity of Adobe® Photoshop® software in homes and businesses for years to come. - jtjenn, on 11/01/2007, -4/+52So what happens when you do say it?
nothing? - zarex, on 11/01/2007, -8/+55Not copyright, trademark. This is absolutely necessary if Adobe wants to preserve the mark, otherwise it becomes generic, like frisbee or xerox. If that happens, anyone can use "photoshop" as a term, whether or not it's referring to Adobe's software. Obviously that's very bad.
If you want to pick on someone, pick on the patent / trademark office, not Adobe. They have to do this, based on current trademark law.
Same thing for Google, etc. - chrislee149, on 10/12/2007, -1/+48"Proper use of the Photoshop trademark"
"Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop."
...Wait, what? - theeXguy, on 11/01/2007, -3/+38So yesterday I Photoshoped myself in a picture. Today I will be Photoshoping a nice background.
- cfpresley, on 10/12/2007, -9/+40British accent
Well I say! That image was enhanced using Adobe® Photoshop® software.
/British accent - HueytheFreeman, on 10/12/2007, -5/+36Today I "enhanced using Adobe® Photoshop® software" an image with "Photoshop®".
- retawd, on 10/12/2007, -0/+29I only use it as a gerund, so I guess I'm OK with them...
- Eugenia, on 10/12/2007, -2/+31This is what Google's lawyers also made public a few months ago, that they don't allow anyone to say "I am googling". So I guess it's a common practice to ask for this kind of thing.
- GawtMilk, on 10/12/2007, -10/+36It doesn't strengthen the brand, it devalues it. People use "Kleenex" to refer to tissue, "Xerox" to refer to photocopy, "Photoshop" to refer to image edit, "Google" to refer to searching...but that's not helping if people are using Tempo brand tissues, Epson brand photocopiers, GIMP or Yahoo. It devalues the brand when the trademark becomes genericized.
- Vision2098, on 10/12/2007, -1/+26Mate, a dingo just ate your baby.
- W0lfcake, on 10/12/2007, -1/+24Mate... It's photoshopped, not photoshoped. Learn to spell or Adobes gonna make another rule, :.
- onionizer, on 10/12/2007, -3/+26I thought you should be honored when the name of your product become a common use idiom.
ah, and remember, from now on, always spell the ® when you use the word "photoshop".
CORRECT: Since you're really ugly, I used photoshop, which is a registered trademark, to make your picture look better.
INCORRECT: I photoshopped your picture to make you look less of an ass then you actually are. - lazyeyesam, on 10/12/2007, -2/+22I'm going to get dugg down here but there's no such thing as a "British Accent". We're a collection of smaller semi-independent but united countries all with different accents and dialects. You only have to drive 50 miles in any direction and you'll find a new one. A person from Devon sounds nothing like someone from London... both are parts of Britain. We're not all posh, we don't all live in castles and our oral hygiene is rapidly improving. Hugh Grant != Britain.
- DrScott, on 10/12/2007, -5/+24IllegalCortex:
Since we're on the subject of proper usage, it's "theirs", not "there's." - jtjenn, on 10/12/2007, -2/+20I respect Adobe®, but Photoshop®, whether it is used as a verb or a noun, is in our culture and you can't really forbid people to say it.
- emjaymj, on 10/12/2007, -2/+18@str3ama
From: http://en.wikipedia.org/wiki/Genericized_trademark
"The process by which trademark rights are diminished or lost as a result of common use in the marketplace is sometimes known as genericide. This process typically occurs over a period of time where a mark is not used as a trademark (i.e. where it is not used to exclusively identify the products or services of a particular business); where a mark falls into disuse entirely; or where the trademark owner does not enforce its rights through actions for passing off or infringement."
For example, one risk factor which may lead to genericide is the use of a trademark as a verb, noun, plural or possessive, unless the mark itself is possessive or plural (e.g. "Friendly's" restaurants)."
If you're not too dumb, you can see that this relates EXACTLY with what Adobe is doing. They don't have to aggressively enforce it - they just need to maintain the appearance that they care. - Jofaba, on 10/12/2007, -6/+22Same story with "Lego" brand building blocks (Legos to us common folk): http://www.adrants.com/images/lego_sorry.gif
- aywwts4, on 10/12/2007, -1/+16I believe if the writers on a show or someone on a talk show says Googling or whatever, usually they get one of those letters to knock it off. But as a private citizen, unless you start a website that uses someone's trademark inappropriately, (like the digg fansites) you are more than safe.
- cleverboy, on 10/12/2007, -0/+15I heard a reporter say that a picture had be "photoshopped" the other day. I stared at the tv for a moment and laughed. Whether its "googling" something or "photoshopping" something, I always smell trademark trouble. I guess that's why I'm "digging" this article. --Um... uh, oh.
- mt066, on 10/12/2007, -3/+18"That image was edited using a popular image editing program!!"
- binaryspiral, on 10/12/2007, -6/+20so, if its so damned important - why do they use lowercase spelling in the URL and anchor?
Hypocrites.
Besides, that site looks so photoshopped. (ha - suck on that one Adobe!) - monospaced, on 10/12/2007, -3/+17Actually, they're not really worried. Those guidelines aren't for the public, they are there for the company to adhere to. Adobe is huge, and different departments often use the brand when creating internal documents, event graphics, etc... It is in their best interest to PRESENT their brand in a consistent way, and that way is outlined in that document.
- tyler0is0sexy, on 10/12/2007, -0/+13Is "***** you Adobe®" OK?
- Usernamesarefun, on 10/12/2007, -0/+13INCORRECT: That image was photoshopped.
CORRECT: That image was ***** with. - tech42er, on 10/12/2007, -2/+15They will LOSE the trademark is they don't enforce it.
- gcnaddict, on 10/12/2007, -0/+12"this means Photoshop has become synonymous with photo-editing, which should be viewed as a good thing, people buy Kleenex, Xerox, Band-Aid, and Jell-O based on brand name recognition. language changes over time; it is unavoidable."
Fails with the Otis Elevator. Now the elevator can be said in lower case because it's a generic term, and no one ties it to Otis. - arjie, on 10/12/2007, -1/+13Pardon me, defectds, but I'm afraid I must arrest you for not having mentioned the ® signs and for not having included this statement:
" Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries." - inactive, on 10/12/2007, -2/+13What a surprise, Photoshop get mentioned we get all the communists complaining it costs too much.
If you had a job, and were using Photoshop in a professional environment where it was intended, you would know you can make the $649 back in a single contract (yes it cost $649 not the $1000's you all manage to make up). If you have a problem with it - use gimp it's free. - FilosopherStone, on 10/12/2007, -1/+12I mean really dude, Photoshop isn't for Joe that wants to put his face on the dollar bill. It's professional photo manipulation software. The reason it costs so much money is its VERY powerful, if you are using a legit copy of Photoshop, you are using it for your job, and you are making money from it. To all the people that are saying it's stupid that they are saying this, OBVIOUSLY they have to, or eles they would love the free publicity.
- maiku00, on 10/12/2007, -6/+15Don't make me photoshop your ass.
- tracespeck, on 10/12/2007, -5/+14I'm surprised most of the people here don't seem to understand the trademark issue that is at stake. Yes, its a good sign of the brand strength that people use the proper noun in other forms but the brand is at risk of becoming worthless. The government can, will, and has taken away exclusive brand names under these circumstances. Then ANYONE can put Photoshop on their product and pass it off like the real deal. Thats why this is a serious issue to adobee and google and other companies. The smart ones catch this sort of thing early on and don't let it happen but it might be a bit late for photoshop.
- inactive, on 10/12/2007, -6/+14Wow, good luck being a professional designer on half assed FOSS. GiMP is terrible. Even our designers say its utter crap, and I'm the one that pitched the idea of PS alternatives to them. The only close one they cuold use in place of PS was pixel32, which is still missing the more advanced features of PS.
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