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10 things you should be monitoring

pronetadvertising.com — Tracking your buzz is really something that is becoming more and more important over and will continue to increase in importance as time goes on. In order to manage your reputation you need to track the right things, so here's a list of 10 things that you absolutely need to be monitoring.

Who dugg this? Made popular Aug 17, 2006

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  • TheAttacks, on 10/12/2007, -9/+33Not a problem, it happens man.
  • mancat, on 10/12/2007, -3/+14Track my buzz? What? That was possibly the most vague article description I've seen in a while.

    Who is this article targetted at? Companies the size of google have their own PR staffs that handle this. A small online business doesn't have time to wallow in blogs to find negative comments about their company, and then try to influence the opinion of those blog posters.

    Watching employees' blogs is a mixed bag. You want employees to like you? You probably should make sure that they don't find out you're scanning their blogs and photo albums on a regular basis. Even if they're posting to these sites from work, it's none of your business.
  • sinfony, on 10/12/2007, -5/+14I think you can safely file this story under "unbearably obvious."
  • YoungBrews, on 10/12/2007, -1/+9That's not what I thought the headline was saying either.
    "Tracking My Buzz" = counting my drinks.
  • sublime, on 10/12/2007, -3/+10This is good advice. I had my name "securespot" ripped off by D-Link and didnt know about it for a few months.
  • sedition, on 10/12/2007, -2/+9"I am not saying that you should spy on your employees but you do need to monitor these things just in case."

    So what you're saying is: spy on you employees.

    Jackass. And you wonder why tech people hate marketing people.
  • clickwir, on 10/12/2007, -1/+6Inaccurate.

    More accurate: 10 things your company should be monitoring
  • mindstyle1, on 10/12/2007, -0/+5Or another reason not to make questionable content public in the first place.
  • colto, on 10/12/2007, -0/+5Yet another reason to set your MySpace profile to private.
  • trghpy, on 10/12/2007, -5/+9Unless of course you become so big that your company image doesn't matter like Microsoft.

    sorry, had to throw a microsoft joke in... its been a looong buggy day.
  • o0joshua0o, on 10/12/2007, -2/+6Totally not what I was expecting from the headline. I thought it was going talk about monitoring my cholesterol levels or something.
  • ChimRichalds, on 10/12/2007, -0/+4Exactly. If you don't already know these things, you shouldn't be the one responsible for them anyway.
  • Lowry, on 10/12/2007, -2/+5read the article, it's a joke
  • supahj, on 10/12/2007, -1/+2I know I was looking for a Nagios plug-in to track my blood alcohol...damn
  • keiths, on 10/12/2007, -3/+4http://www.duggmirror.com/tech_news/10_things_you_should_be_monitoring/
  • sixister, on 10/12/2007, -3/+4What the hell is this....
  • inactive, on 10/12/2007, -2/+3Grey and blue on a greyish-green background? Really?

    This page makes my eyes go out of focus
  • crawfishsoul, on 10/12/2007, -1/+1Or, for free you can use http://www.trackengine.com

    I use this service to do much of what is listed in this ridiculous article, except for the employee spying. Between Google Alerts and trackengine, no need for us to hire some lame-ass PR tool to surf the net looking for our company.
  • mikebritton, on 10/12/2007, -2/+2Mindless, obvious crap. A handbook for torpid minds.
  • infinium, on 10/12/2007, -2/+2Feels like a Chinese government outline for watching their people.
  • Boor, on 10/12/2007, -1/+1Exactly from the title an discription I thought it was gunna be 10 things you had to monitor to keep up on the latest news in general (if there were such a list im sure digg would be near the top)
  • transeunte, on 10/12/2007, -1/+1> Track my buzz? What? That was possibly the most vague article description I've seen in a while.

    That's exactly what I was thinking. And the guy who wrote the article sounds like he's absolutely clueless.

    FTA: "I am not saying that you should spy on your employees but you do need to monitor these things just in case. It is not considered spying if they already make this stuff public. It might be safe to let your employees know you watch these things."

    Yeah, *definitely* one of the 10 things companies should be monitoring.

    This must be one of those articles that only gets dugg by people who didn't read it.
  • quinnk, on 10/12/2007, -3/+2Wow, ***** the four years of college, when I can read blog entries from geniuses like this. Thanks for lowering what is a legitimate science down to a fruit fly's level.
  • trondiamond, on 10/12/2007, -2/+1This article is pretty useless. Basically saying, "become big brother." Duh.
  • sonofagunn, on 10/12/2007, -3/+2There are companies that will do this for you - like http://www.nielsenbuzzmetrics.com/
  • Lowry, on 10/12/2007, -4/+2pronet advertising sucks
  • kindrobot, on 10/12/2007, -3/+1This article was also not at all what I expected. I'd suggest doing positive things to track how certain ad campaigns are working, or how your company is presented publicly by non-employees instead. This information seems to be much more valuable than this kind of paranoid mindset BS.

    It should have been called "10 PEOPLE you should be monitoring" instead. Worry about your product or services, and maybe a little about your workplace and this stuff will be the least of your worries. It's seems like swabbing the decks during a hull breach.
  • kindrobot, on 10/12/2007, -4/+1On number 7:

    If I never mention the company, then how is it justified or necessary? You don't need to invade someones privacy to officially be considered a stalker. Or in this case, online stalker. I've always considered online stalking to be any tracking or monitoring of someones online activities with the sole purpose of harassing them, collecting information to use against them at a later date or in order to create a record of their daily activities and schedules. Saying it's to "protect the company's image or reputation" is a bit of a cop out, as this excuse has been used for years by other kinds of stalkers. You know, "I'm just keeping track of him because he might say something bad about me when I'm not there".

    Maybe, just maybe, companies need to start having some balls and realize that people have opinions about them. They should start using that information instead of treating it as slander, defamation or a liability.

    The one thing that made perfect sense was the recommendation to notify the employee of these "activities". I'd want to know, as I'm sure many others would so we could plan on finding new employment.

    Just because information is public does NOT mean it's not a violation of privacy to track that information. How about a quick example. When you shop for clothing, that's a public activity. When you go to a bank, that's public activity. The library? The video store? All public. But if you caught someone following you to those places and discovered they worked for your boss for that sole purpose, you'd not only be ticked off, you'd probably report it to the police... sue the company and the person responsible for hiring that person.

    We need to all make a decision. Which is it? Because it can't be both. If you can get a restraining order or have a person arrested for online stalking and the consequences are equal to real world stalking, then the same must be held true for business. Whether or not the series of tubes known as the Internets is considered a public place or not has absolutely nothing at all to do with this discussion. Other kinds of stalking very rarely violate absolute personal, private space. Most of stalking is done in public spaces. It's the appropriateness of the conduct that matters, and the motivation behind it. Simple fear is no excuse. "What might happen" isn't good enough. It makes a company no different than an ex or current boyfriend who is just doing it because he's afraid of "what might happen" when he's not around.

    Personally, if I found out my boss was watching my online behavior and I had never even mentioned his company, I'd go to work the next day and punch him square in the face.
  • quinnk, on 10/12/2007, -4/+1If you're big enough to need to worry about these things, then you're big enough to hire someone who at least has a university degree - you don't need to learn from someone who tries to make a living scamming search engines and writing ridiculous blog entries.
  • horntz, on 10/12/2007, -4/+1do people just digg anything that is in the form of a top 10 list. obvious and superficial article.
  • chromium, on 10/12/2007, -5/+2Seriously, the front page of digg is farcical these days. Who is digging this crap?
  • slacko, on 10/12/2007, -5/+1don't digg this
  • ohhhL3ThaL, on 10/12/2007, -7/+2nice article NOT NO DIGG BYE
  • Vokas, on 10/12/2007, -8/+3LOL GOOD ONE!

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