The Taber Report on Leads 2.0

taberconsulting.com — Way back last millennium, B2B Sales folks figured out that having leads was a lot easier than cold calling. It became part of marketing's job to generate leads, but it's become way too expensive to do the last-century way. All that backwards inefficiency isn't necessary now, and community-of-interest marketing is the basis for Leads 2.0. Read on.