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Blogging for Retailers White Paper - Why it matters and how to get started

company.getelastic.com — New white paper explores the benefits of blogging as an online retailer including how-to's and tips to improve customer communication, increase search engine exposure, and ultimately sell more stuff. Written by experienced corporate blogger and podcaster, Dave Olson, the white paper puts forth five "Critical Success Factors" to ensure success.

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  • elasticpath, on 10/12/2007, -0/+0Thanks Snapperhead! It was a treat to write and really focus on the community outreach aspects more than the technical bits and pieces. Stay tuned for the daily blog posts with annotations, pics and more examples. Plus a podcast went up today with three of us chatting about the paper.
  • snapperhead, on 10/12/2007, -0/+0This white paper is the most useful i have found in a long while.

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