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1st Person P.O.V. Soccer Video Ad: Take It To The Next Level watch!

youtube.com — The ad follows the fortunes of an unknown teenager who is plucked from a youth team game by Arsene Wenger and ends up starring for Arsenal and Holland.

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  • canewediggit, on 05/06/2008, -6/+35wow, fantastic. although shouldn't christiano ronaldo been the one to fall down? i keed, i keed.

    i hope they do one for basketball too.
    • proghead, on 05/06/2008, -3/+34how do i REACH these KEEDS!!
    • Chatchkie, on 05/06/2008, -6/+7Cristiano Ronaldo is fouled way more than he dives.
      • cj485, on 05/07/2008, -4/+1no, i think it is really about the same amount of times. and still, even the fact that he IS diving is annoying.
      • auto98, on 05/07/2008, -2/+1Problem with him is that he dives even when he is fouled
    • jbenson2, on 05/07/2008, -20/+1Soccer is a game for wimps. The players are glorified actors who pretend they have been clobbered when another player runs by them 5 feet away.
      • khaose, on 05/07/2008, -0/+1That's because its soccer and not basketball. If you don't fall down the refs normally will not call it to keep the game moving.
      • makkaveli19, on 05/07/2008, -0/+6ha, lets see you run for 45 mins straight...
        • jbenson2, on 05/11/2008, -1/+1Why would anyone want to run for 45 minutes straight and not make a goal. Better yet, why would anyone stay in the stands and watch the game end up Nil-Nil. It's like watching some male ballerinas dance back and forth from one goal to the next goal.
      • estvir, on 05/07/2008, -0/+4Play a real game of soccer, watch a UEFA match, hell, basically watch anything outside of the World Cup (Or at least watch teams like Australia who aren't pansies) or Olympics and you don't have to put up with this rubbish.

        You're a bigoted moron if you actually believe what you wrote. Go put on some padding.
        • jbenson2, on 05/11/2008, -1/+1I lived in Europe for a couple years and watched the blokes beat each other silly. And that was the fans in the stands! I guess they just got bored silly watching another Nil-Nil pointless game.
      • chrismen, on 05/07/2008, -1/+2who are you?
    • nicc, on 05/07/2008, -0/+1a bunch of us on a Arsenal forum were joking that there werent enough scenes of the medical staff as RVP has a penchant for always being injured :)
      it would have been even worse if the POV was for Thomas Rosicky!
    • sLydE, on 05/07/2008, -0/+2I love soccer, but I think an ice hockey video would be wild.
  • theblueprint, on 05/06/2008, -1/+13I saw this during the ManU/West Ham game this past weekend.

    Incidentally, CRon put a West Ham defender on his ass in a strikingly similar manner to the protagonist in the commercial. That guy's playing out of his mind this year (and carrying my Premier League Fantasy squad).
    • metapop, on 05/06/2008, -0/+4mine too. i lost a little bit of my soul when i bought him though.... but i had to force myself to do it.
    • estvir, on 05/07/2008, -5/+1Uh, I hate him so much and I thought he wasn't playing particularly well this season? Or that might have just been recent matches. Meh, I'm probably wrong, I don't keep up with it half as much as I'd like to.

      I still dislike CRron strongly.
      • SuperMoses, on 05/07/2008, -1/+1Not playing particular well? He's dominating and he just scored two goals last match. No one is even close to him in goals scored.
      • auto98, on 05/07/2008, -0/+140 for the season so far i think
      • Phoetality, on 05/07/2008, -1/+31 more goal and he equals alan shearers most-goals-in-a-season in the premiership.
        • estvir, on 05/07/2008, -1/+1Hah, fair enough, I was quite incredibly wrong.

          I really need to watch more matches and so on, but they're more or less only on at 4:30AM over here. :s
      • nicc, on 05/07/2008, -0/+2while I dislike Ronaldo, the man is a absolute monster on the pitch! it seems like his only weakness is possibly the "big games" where he tends to disappear a little. if he doesnt get WPOY then there is a serious problem.
  • Alix7, on 05/06/2008, -1/+10Sick.
  • 88e88, on 05/06/2008, -0/+64Much better quality video available here: http://www.nike.com/nikeos/p/nikefootball/en__EMEA ...
  • horscategorie, on 05/06/2008, -17/+2For some reason I found this really hard to follow and choppy.
    • mediaphile, on 05/07/2008, -1/+1That's because it was directed by Guy Ritchie.
  • amdforever, on 05/06/2008, -4/+69They should start making porn like this.
  • neocr0n, on 05/06/2008, -9/+3OR watch it in high quality here. http://www.nike.com/nikeos/p/nikefootball/en__EMEA ...
    Just click "watch now"
  • KingGorilla, on 05/06/2008, -12/+3Entertaining but the camera is a bit headache inducing
  • EnderMB, on 05/06/2008, -3/+15It's like they've taken my dreams and put them into FLV format.

    Except I'm English, so there's no way Arsene Wenger would play me. Manchester United all the way!
    • futebollounge, on 05/07/2008, -13/+1***** man-u. players like tevez scholes rooney carrick are not fun to watch. the only people that like man-u are the ones from manchester or the people that dont know ***** about soccer.
    • kolinkoolface2, on 05/07/2008, -3/+5go gooners.
    • bluechips23, on 05/07/2008, -2/+3Dugg for The Gunners!

      Oh and also for Ronaldinho!
    • Phoetality, on 05/07/2008, -0/+5"Except I'm English, so there's no way Arsene Wenger would play me"

      I Lol'd. Exceptional joke xD
    • nicc, on 05/07/2008, -0/+2hahaha...yeah, just because your English means Arsene wont play you.
      someone should tell Theo Walcott to get out as soon as he can! :)
      • EnderMB, on 05/08/2008, -0/+1Definitely, and if he has any brains he'll leave England as soon as possible. English players are overrated and overpriced in the Premier League, so if I were him I'd join a mid-range club elsewhere and earn his place amongst real footballers.
  • akohut, on 05/06/2008, -0/+32Best commercial I've seen in long time.
  • W1LS0N, on 05/06/2008, -12/+26i wish i could kick ronaldo in the face.
    • Whelo10, on 05/07/2008, -0/+2You'd never catch him m8!
    • tenaciouslee, on 05/11/2008, -0/+1He'd put it through your legs and be 3 yards behind you before you could raise your foot
  • azntzouie, on 05/06/2008, -0/+123Dugg for the girlfriend's reaction to the boob-signing.
  • aceakm, on 05/06/2008, -6/+13Still my favorite(not RickRoll): http://www.youtube.com/watch?v=GX_5tzwVz3I
  • mariowario, on 05/06/2008, -5/+6Robin van Persie
    • metapop, on 05/06/2008, -1/+5good thing they didn't use flamini, this commercial wouldn't have a very long shelf life
    • reddevil3, on 05/06/2008, -1/+12Ven Persie is left-footed.
      • nicc, on 05/07/2008, -0/+3while his left foot is his strongest, he uses both feet.
    • SolidSnake24, on 05/07/2008, -2/+3Which other Dutch players do Arsenal have? It's got to be Van Persie!
      • Supernova36, on 05/07/2008, -0/+9Its meant to be an anonymous person, the point of the advert is on a basic level 'If you buy Nike, you will become good', thats why it is POV, to impy that you [the viewer] are the one doing all this.
  • unrealJEDI, on 05/06/2008, -6/+5Again proving Nike has creative and effective ads for all sports... not just basketball and football
    • PussInBoots, on 05/06/2008, -0/+7Nike has always been creative. It's just here in the US they show football and basketball commercials only, and do not show soccer ads
    • pgouy, on 05/07/2008, -0/+5They make the best soccer ads for at least a decade..
    • estvir, on 05/07/2008, -1/+2I thought Nike had been known for their good and creative soccer commercials for.. like 10 years?
  • iconoclast7, on 05/06/2008, -2/+37This commercial was directed by Guy Ritchie, the same Guy who made Snatch and Lock Stock and Two Smoking Barrels
    • HerbSolo, on 05/07/2008, -0/+9don't know if you're right, but now you say it, it certainly reminds me of the scene in Lock, Stock, where the main character realizes he's lost a fortune in a poker game. I loved that scene, by the way!
    • srhus15, on 05/07/2008, -1/+4you mean mr. madonna
      • odganarb, on 05/07/2008, -0/+3Yeah, but Mr. Madonna didn't direct Lock, Stock, or Snatch for that matter. They were released before the two were married. I do think that we can blame Madonna for the mental breakdown, and subsequent ***** that is Revolver, if we happen to be looking for a reason for why the mighty has fallen.
        • mediaphile, on 05/07/2008, -0/+2Forget about Revolver, Swept Away was the zenith of his insanity.
    • Doomsan, on 05/07/2008, -0/+3and who also ***** madonna
  • Chatchkie, on 05/06/2008, -0/+16Nike's soccer commercials are always brilliant.

    This one is one of my new favorites.
  • AntBing, on 05/06/2008, -0/+27Was that a tooth I saw?
  • jdcpharoh, on 05/06/2008, -0/+2awesome ad. Beats the old best one: Brazil fooling around with the ball in the dressing room before a game.
  • zombie2, on 05/06/2008, -3/+7Tom Hicks will ruin your club.
  • mctom987, on 05/06/2008, -17/+1Lame. Put a camera on someone's head and it instantly becomes popular. Not to mention to low quality of the video on YouTube stating "high quality."
  • blurrie, on 05/06/2008, -2/+2i saw this during the manchester united / barcelona game. i loved it. i love ronaldo in it. so smug. so cool.
    • kolinkoolface2, on 05/07/2008, -0/+3i would have to go with fabregas getting worked up when they let the goal in. Fabregas is the man.
      Even the van persie scene at the end is dope. Commercial is out of control.

      • futebollounge, on 05/07/2008, -0/+4ronaldinho's scene was the smoothest except well... he can only do that in commercials now :(
  • devinmurphy, on 05/06/2008, -0/+10GREAT ad! Who is responsible for it though? As far as production. Seems like a Richie thing to me.
  • Rainemaker, on 05/06/2008, -0/+5I'm, how do you say, "Not seriously in to Football (Soccer)." BUT, that commecial, honestly now... makes me want to watch/play/participate in some soccer.
  • Providence, on 05/06/2008, -0/+5Hell yeah, Eagles of Death Metal rock.
    • Umstizzle, on 05/06/2008, -0/+1Haha, I logged in to comment about the band, and you beat me to it =P but hell ya!
    • darkskinfan87, on 05/07/2008, -0/+1What's the name of the song?
    • volacide, on 05/08/2008, -0/+1***** yeah man! EoDM and QOTSA!

      The name of the song is "Don't Speak (I Came To Make A Bang)"
  • EonZ, on 05/06/2008, -0/+2Does anybody know which agency made this ad?
    • Commonwealth, on 05/06/2008, -0/+4According to Motionographer it was directed by Guy Ritchie for agency 72andSunny.
  • sandanista, on 05/06/2008, -2/+9It's the best Nike soccer advert for a while.
    It's still doesn't come close to the classic 'the mission' ad though IMO:
    http://www.youtube.com/watch?v=F8EhzuvtbEM
  • metapop, on 05/06/2008, -3/+2amazing ad, shame they chose arsenal to be the club in question. another year with no silverware...
    COME ON YOU SPURS
  • mal1964, on 05/06/2008, -0/+5Ive watched porn for years, And all it took was one video game to find out the meaning of "POV"
  • metapop, on 05/06/2008, -2/+9dugg for accuracy: the arsenal player clearly was not english.
    • iridescence, on 05/07/2008, -1/+1Well he plays for the Netherlands at the end. Holland isn't technically correct, so the title is wrong...
      "The proper name of the area in both Dutch and English is "Holland". "Holland" is a part of the Netherlands. "Holland" is informally and quite incorrectly used in English and other languages, including sometimes the Dutch language itself, to mean the whole of the modern country of the Netherlands. (This example of pars pro toto or synecdoche is similar to the tendency to refer to Great Britain as "England".)"
      http://en.wikipedia.org/wiki/Holland
  • itsgotyou, on 05/06/2008, -23/+2What a boring sport. Put this one in the redneck oval "races" and the stupid little ping-pong category of usless sports.
    • sat0shi, on 05/06/2008, -0/+7I know you're trolling, but what's sad is that some people really do think this...
      • itsgotyou, on 05/06/2008, -6/+1*****. What gave it away?
        • MetadierollONE, on 05/07/2008, -0/+3you watching a video and commenting on a sport you are not supposed to care about? Nice one tho. ^_^
  • amneosis, on 05/06/2008, -11/+3Rips off The Prodigy's Smack My Bitch Up vid.
    • SnuKs, on 05/06/2008, -0/+4You swear that was first attempt at POV.
  • chopsky, on 05/06/2008, -2/+5Best.Commercial.Ever.
  • mlu3d, on 05/06/2008, -1/+1www.the-mill.com All the info about agency and people involved should be on that page as well. Glad you guys liked it. =P
  • Arock66, on 05/06/2008, -0/+2Direct links to download (thanks aeon):

    Low: http://nikefootball.nike.com/nikefootball/content/ ...

    High: http://nikefootball.nike.com/nikefootball/content/ ...
  • theghoul, on 05/06/2008, -1/+1Wow..I was there.
  • KWCool13, on 05/06/2008, -4/+2Should have warned me about the vomit shot...

    I'm done with this sandwich now.
  • paloooz, on 05/06/2008, -7/+2Could've done without the barf. Guess I'm kinda squeamish.
  • smalljue, on 05/07/2008, -6/+3I suppose this is from van Persie's angle, theoretically?
  • kolinkoolface2, on 05/07/2008, -2/+5ha, i have been watching these commercials forever. They never show them in the states only when they play the champions league games. All of a sudden soccer is cool? I got made fun of relentlessly in high school but now all of the football jock guys think its cool? Crazy how television/marketing can make things look cool.

    Does anyone even know who the first black guy is/ the coach...

    go gooners. Third place is a bitch.
    • Ducksa, on 05/07/2008, -0/+1you think diggers are football jocks?
  • AmericanGunner, on 05/07/2008, -4/+4arsenal fc baby
  • acidwire90, on 05/07/2008, -0/+2That was intense.
  • Kristijan12, on 05/07/2008, -0/+4This is how football gaming should look like when we put 3d helmet or glasses on our heads in some 5 to 10 years!
  • oatdc, on 05/07/2008, -4/+3How disappointed was I to find out this was about soccer...I saw P.O.V. and immediately thought 'porn' and clicked really quickly...but to no avail.
  • Criftus, on 05/07/2008, -0/+5Amazing ad! It really is "The Beautiful Game."

    … except for when there's diving. Stupid, stupid diving. =S
  • johanneshint, on 05/07/2008, -0/+0dont forget to add &fmt=18 to the url

    this commercial is awesome :F
  • Dustgunner, on 05/07/2008, -1/+5I wish someone would make an entire movie like this. A world war 2 movie, or something equally epic.
    • Craftybadger, on 05/07/2008, -2/+7Blaire Witch and Cloverfield are the closest. And imo, Cloverfield was ***** epic.
      • odganarb, on 05/07/2008, -4/+2Buried for misuse/overuse of the word "epic".
        • kinggimped, on 05/07/2008, -0/+1Hey, this is the internet. If you don't say 'epic' every 4 seconds, you're just not cool.

          Same goes for 'for the win', 'fail', 'oh hai guys' and reciting - character for character - the Admiral Ackbar ASCII picture.

          On topic, great commercial. Nike's footie ones usually are, though - I think this still takes second/third place to the Scorpion Cage tournament one on the tanker (feat. Eric Cantona et al) and the airport one (feat. Ronaldo and the rest of the Brazilian squad, back when Ronaldo wasn't a fat oaf and still gave a *****). The full version of the tanker ad is... well... it actually *is* epic.
    • Dustgunner, on 05/08/2008, -0/+1I did enjoy those movies very much. Another close one would be [REC]. It's spanish but not hard to find a DVD rip with english subs. Absolutely excellent film.
  • Super6, on 05/07/2008, -0/+3It's like the sports version of "the diving bell and the butterfly"
  • camilos007, on 05/07/2008, -1/+3Good stuff. They captured my career in amazing detail....
  • fxu1989, on 05/07/2008, -1/+5Nike's commercials that involve soccer are the best.
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