91 Comments
- zweben, on 10/12/2007, -0/+82Now that the word is out, Digg is probably going to have to change their banner:
http://www.zwebendesign.com/files/digg.gif - iDealL, on 10/12/2007, -5/+52Dude what are you talking about I just bought 4000 shares of that stuff.
- sneakerelph, on 10/12/2007, -3/+46Yvan eht nioj!
- inactive, on 10/12/2007, -0/+40The real subliminal advertising is this story promoting the guy's blog.
- eplawless, on 10/12/2007, -0/+38Are you kidding? That was the most liminal thing I have ever seen.
- reverand, on 10/12/2007, -4/+40How is this subliminal? It's perfectly obvious and something everyone would notice.
- joerod, on 10/12/2007, -4/+31guess what... these messages never made me buy anything like this.
- cr125er, on 10/12/2007, -0/+25sub·lim·i·nal
1) Below the threshold of conscious perception.
2) Inadequate to produce conscious awareness but able to evoke a response
Survey says.................................Not Subliminal - elebrio, on 10/12/2007, -0/+21Im surprised we dont see a lot more of this, then again maybe we do.
- inactive, on 10/12/2007, -10/+25This is about as subliminal as a billboard. It's just a gif, get your paranoia under control.
- goldcityguy, on 10/12/2007, -2/+14Very cute reminds me of "They Live"
Maybe these digital picture or wallpaper frames aren't such a good idea.. "Produce" "Consume" "Vote Bush" - Bob042, on 10/12/2007, -0/+10It seems pretty blatantly obvious to me... Then again, I probably just wouldn't read spam or wouldn't get it to start with.
- phronko, on 10/12/2007, -0/+10Um, those aren't subliminal either. If you can see it without external aid, it's not subliminal. I can see hot models advertising beer pretty well with my own two eyes, thanks. You are just perpetuating more myths by typing crap you know nothing about.
- iamexcite, on 10/12/2007, -2/+11superliminal even.
- kodek, on 10/12/2007, -0/+6That subliminal message makes me laugh.
- anagoge, on 10/12/2007, -1/+7I have never viagra bought anything loans after recieving any kind of subliminal messages hardcore in my inbox.
- geminitojanus, on 10/12/2007, -0/+5Sexy girls aren't subliminal, they're superliminal; they're so obviously apparent you don't even think about it.
Advertisers found out a long time ago that superliminal messages are much, much better at advertising than subliminal ones. With subliminal messages, you have to hope the person's subconscious is active enough to pull out something like that (or hope that their conscious missed it, whichever may be the case). With superliminal advertisements, it's so patently obvious the conscious mind glazes over it and the subconscious mind (which is primal and driven off primal urges) goes ape over it.
Think about that the next time you're watching an advertisement; what parts of the ad are they actually trying to make you look at, and what's there for you to miss, but still peak your interest. - CorpT, on 10/12/2007, -1/+6It's not a myth, it's what subliminal messages are.
A subliminal message is a signal or message embedded in another object, designed to pass below the normal limits of perception. These messages are indiscernible to the conscious mind, but are alleged to be perceptible to the subconscious or deeper mind: for example, an image transmitted so briefly that it is only perceived subconsciously, but not otherwise noticed. Subliminal techniques have occasionally been used in advertising and propaganda; the purpose, effectiveness and frequency of such techniques is debated.
http://en.wikipedia.org/wiki/Subliminal_advertising - rm999, on 10/12/2007, -0/+5How do you know you didn't accidently buy a bunch of V14gR4 and R07e>< watches in your sleep last night?
- frikk, on 10/12/2007, -3/+8If you click on the link in that article's comments, there is a blog of someone suggesting that the reason for the GIFs is to fool anti-spam filters. The spammer would presumably generate the animated gifs so they are slightly different from message to message, generating a different hash each time. Maybe its just convenient to add 'buy' at the end instead of whitespace.
Blaine - insinuate, on 10/12/2007, -1/+6uh...nope. Sprite's 'sublymonal' advertising is more subliminal than that.
- krinthekuz, on 09/16/2008, -2/+6subliminal messages are stupid anyways. anyone who takes a basic psychology course knows this. there is no perception without awareness - proven fact.
+1 to cr125er.
even then, these are grossly obvious... it's like the image ad's that say "Click Here!" as their img name tags. seriously... what the *****. - anagoge, on 10/12/2007, -1/+5The whole point of subliminal messages is that you *don't* see them. :-p
- ylph, on 10/12/2007, -0/+4Good summary here: http://en.wikipedia.org/wiki/Subliminal_advertising
"James Vicary, a market researcher, falsely claimed in 1957 that quickly flashing messages on a movie screen had influenced people to purchase more food and drink. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test in which he flashed the slogans "Drink Coca-Cola" and "Eat popcorn" during a movie for 1/3000 of a second at five-second intervals. Vicary claimed that during the test, sales of popcorn and Coke in the New Jersey theater where the test was conducted increased 57.5 percent and 18.1 percent respectively.[2][3]
...
In 1962, Vicary admitted that he fabricated his claim[4]. Efforts to replicate the results of Vicary's reports have never resulted in success.[2]" - anagoge, on 10/12/2007, -4/+7You do all the time in the real world (as opposed to email)
Those sexy girls selling >Insert product< are there specifically to entice you to buy it. - bitcloud, on 10/12/2007, -0/+3You're a free thinker joe rod.
DNEY1ETH1PWOER1FO1SBLIUNAL1AVDRETISNG1JEOROD - Agret, on 10/12/2007, -0/+3"Without the screenshots of the individual frames, my brain wouldn't even have had time to process the word "Buy!""
You've obviously got very slow perception, you might want to go and get a brain scan. - HappyScrappy, on 10/12/2007, -1/+3One frame appears for 10ms?
Even though the refresh rate on my monitor (and anyone else with an LCD) is 16ms (60Hz)?
It's either there for 1 frame (16ms) or 0 (0ms). It can't be there for 10ms, at least on my monitor. - CounterCW, on 10/12/2007, -2/+4Damn it! I should have seen this ad before and bought the stock. It was up over 30% today.
- oOLiquidNightOo, on 10/12/2007, -0/+2Don't know if I can agree with your comment.
I am unaware of any conclusive proof of subliminal advertising.
Great idea, but there's more to
Marketing than trying to
Exploit people's unconscience .. but some people will stoop to anything. - llnk, on 10/12/2007, -0/+2The spam contains an animated GIF with four frames.The spam contains an animated GIF with four frames.This post sucks. The spam contains an animated GIF with four frames.The spam contains an animated GIF with four frames.
- inactive, on 10/12/2007, -2/+4Site is running kind of slow, use this:
http://www.duggmirror.com/security/Subliminal_advertising_in_spam_gifs_to_prove_it/ - jawbreaker4fs, on 10/12/2007, -0/+2No. Actually.. you're completely mistaken and the theater experiments failed miserably. This is a common misconception. It just came up in a discussion I had in a cognitive psychology class.
- angusm, on 10/12/2007, -0/+1This is the next evolution of a spam technique designed to defeat OCR-based filters, such as SpamAssassin's fuzzy OCR. The first version of this didn't contain the "Buy! Buy!" message; it just contained a small number of very thin diagonal lines in random colors and orientations. The idea was that the use of an animated GIF would defeat the OCR programs (until they were updated) but the thin lines wouldn't distract human readers of the stock pitch. The "Buy! Buy!" frames are presumably intended to work the same way (although they're flashed up briefly and then replaced with the stock pitch, whereas in the diagonal-line variant the different frames were overlaid on each other). It may have been the spammer having fun, but I doubt it was intended as a serious attempt at subliminal advertising.
Incidentally, these animated GIFs don't display correctly in many email clients (which only show the first frame). They do, however, display properly in a web browser: presumably the spammers are now going after webmail users. - torrap, on 10/12/2007, -0/+1Me and a bunch of people on my domain get these. HOW DO I STOP THIS SPAM!!!!!11!!!eleven!!!!
- superterran, on 10/12/2007, -0/+1"That was about ***** retarded."
-Me, about twenty seconds ago. - inactive, on 10/12/2007, -0/+1@vlph:
I was just reading that as well, beat me to the post... given that story that claimed effectiveness at 1/3000 of a second (1/3ms), this ad in question is far from the subliminal range, if it actually exists (as you point out, the movie theater study was falsified, and most other studies find no significant effect)... the suppossedly "subliminal" messages in this add are therefore easily percieved, with times of 10ms and 40ms... Basically, even if the subconcious cognition is a real phenomenon, this ad is nowhere near the right time to create the effect... - Mejogid, on 10/12/2007, -0/+11/90th of a second most likely wouldn't show up, since Windows redraws non DX windows 50 times a second (every 20 ms), and most screens only update every 60-75 seconds (60-75 hz).
- inactive, on 10/12/2007, -0/+1Ya know, It's not really subliminal if it shouts "I'M BEING SUBLIMINAL!"
- totorototoro, on 10/12/2007, -1/+2i have the sudden urge to buy a diggnation tshirt. or maybe thats just the suicide girl talkin.
- DocDEB, on 10/12/2007, -0/+1To be subliminal it has to be below the level of conscious perception. It just doesn't work for me. Probably a spamer trying to be creative -- it could happen.
Now if you'll excuse me I have to go shopping. - pixelmixer, on 10/12/2007, -1/+2That has to be one of the worst advertisements i've ever seen..... at least those flashy annoying flash banners are able to be read... most of the time...
Truthfully, this looks like some dude made up a fake advertisement to claim it has subliminal effects... lame. - aura, on 10/12/2007, -0/+1I have GIF animation disabled, so all I saw was the first Buy! Buy! image which advertised nothing...
- the_snitch, on 10/12/2007, -0/+1This is hardly subliminal. Marked as lame.
- thearchitect, on 10/12/2007, -0/+1Seems to have worked:
http://finance.yahoo.com/q/bc?s=TMXO.OB&t=5d - Spo8, on 10/12/2007, -0/+1I think this is rediculous. That's not a subliminal message, just another incredibly cheesy .gif trying to market something... and failing. Subliminal messages occour without the target knowing. This just smacks you in the face with some marketing exec's terrible idea. No better than those flash banners about feeding dogs trying to sell you insurance.
- kgasso, on 10/12/2007, -0/+1Nice to see the digg community modding down someone for being accurate and descriptive.
I've seen this with semi-blank/trash frames in the animation for several weeks now. It was done EXACTLY for this reason. I've investigated OCR image-scanning plugins to combat image spam. Most of the ones I tinkered with only see the first frame of an animated GIF.
In this case, some clueless spammer probably thought it was prime real estate for another sales spiel. - groceryheist, on 10/12/2007, -0/+160fps, not 60hertz 60 hertz is what you get when you play doom3 on max settings with Intel integrated graphics.
- PathDaemon, on 10/12/2007, -0/+1I don't usually stare at my spam for 17 seconds before reporting and deleting…
- inactive, on 10/12/2007, -0/+1where the ***** is the actual gif animation?????
no ***** digg ***** -
Show 51 - 84 of 84 discussions



What is Digg?
Check out the new & improved