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BMW's marketing campaign uses RFID tags to greet its drivers on billboards

forbesautos.com — Thanks to an inventive pilot marketing program, some Mini owners will be greeted by name when they drive by electronic billboards in New York, Chicago, San Francisco and Miami. Mini calls the project “Motorby” and has offered more than 4,500 drivers the opportunity to participate in the program. It uses RFID tags which have been criticized...

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  • andrewman, on 10/12/2007, -0/+1I think this is great. The last time I saw something along these lines was up in Sacramento Ca. There was billboard that would show what radio station people driving by had playing. Anything that makes an advertisement more personal is always going to be a hit.

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