Marketing Spend Influences Game Revenue 3x More Than...
gamesindustry.biz — The perception that high scores are crucial to sales is a myth, said EEDAR's Jesse Divnich speaking at the Montreal International Games Summit today, and developers should realize the cold fact that a poor quality game shipped with a big marketing spend will sell much better than a great game with little financial support behind it. (Submitted by CaliforniaEagle) More...
Modern Warfare 2: "Biggest Entertainment Launch of All Time
gamesindustry.biz — "We estimate the combined Xbox 360 and PlayStation 3 installed base for US and Europe has grown 125 per cent and 200 per cent, respectively since Modern Warfare's November '07 release, ushering in a remarkably larger market opportunity for Modern Warfare 2," said Hickey. (Submitted by inactive) More...
EA: DRM-Based Business Model is to Battle Second-Hand Sales
gamesindustry.biz — While retailers reap the benefits of selling the same product multiple times, publishers and developers don't see any income once a title hits the second-hand market. But realising it's powerless to stop retail from selling second-hand goods, EA is looking to combat the problem by capturing the consumer with online content and services. (Submitted by MrBabyMan) More...
Sony is Doubtful about Future Exclusivity with Publishers
gamesindustry.biz — We believe that investment in our own intellectual properties - as particularly Phil Harrison and I tried to do in the last five years with SingStar, or with The Getaway, or with Buzz! - these are ours, we can put them in our cupboard," he said. "It's like a patent. We can take them forward. "We have to accept more and more that platform. . . (Submitted by Four20) More...
EA Will Report a $111 Million Loss
gamesindustry.biz — EA will report a loss of USD 111 million, or USD 0.33 cents per share, compared to a loss of USD 132 million, or USD 0.42 cents per share, last year, for the quarter ended June 30, according to a poll of analysts by Thomson Financial. The publisher's revenue for the quarter is expected to jump 60 per cent to USD 633.9 million - up from. . . (Submitted by Four20) More...
EA says "Every consumer will ultimately go online"
gamesindustry.biz — Electronic Arts will be 'totally digitally-focused' in the future, moving away from the traditional packaged goods model to embrace digital distribution in a bid to avoid becoming 'another music industry'. (Submitted by Four20) More...
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