Are You a Fancy Nancy Writer? — Copyblogger
copyblogger.com — Do you know Fancy Nancy? She’s a rather endearing character for children created by writer Jane O’Connor and illustrator Robin Preiss Glasser...................Fancy writing leads to errors of pretension....................Fancy writing wrecks communication..................Fancy writing is unconvincing.................Don’t be afraid of audacity.. (Submitted by MeghnaK) More...
21 Techniques to Be Interesting
copyblogger.com — Over the past few weeks, I’ve paid attention to the things that command attention, both of myself and others, and I’ve made a list of 21 techniques that work. It’s far from all of them I’m sure, but it should be enough to get you started. (Submitted by TalSiach) More...
The Butterfly Effect: How Tiny Actions Can Save the World
copyblogger.com — The corollary of the Butterfly Effect is that tiny changes you make do in fact make a difference. And when those tiny changes are aggregated among millions of people, we can truly make a real difference in how much nature we save for our children, grandchildren, and beyond. We might even be saving them. (Submitted by inactive) More...
Writing for the Social Media Everyman
copyblogger.com — Does social media make us dumb? You may have read the study from the project for excellence in journalism and the general reaction to it (the consensus was that social media sites make you stupid and uninformed). While the conclusions are incorrect, the study is incredibly telling about the social media audience and how to write for it. (Submitted by inactive) More...
Are You Using the Five Types of Links Properly?
copyblogger.com — Not all links are created equally, and not all links serve the same purpose. Brian Clark reminds us that using click here as anchor text is still valid. But Lisa Barone disagrees; her argument being that keywords in the anchor text are critical. They’re both right. In fact, there are 5 types of links that are regularly used... (Submitted by vemerge) More...
Does Telling Someone to “Click Here” Actually Matter?
copyblogger.com — I’ve always been a big proponent of having actionable anchor text for links when I really want someone to click. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do. (Submitted by inactive) More...
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