sfwriting.com — Nearly everyone likes humor. We enjoy telling jokes, and we enjoy hearing them. So it comes as no surprise that companies try to spice up their adv... View in Crawl 4
sfwriting.com — Wonder how well your next ad, website, or brochure will communicate with your readers? Heres a simple test thats remarkably powerful. Count the num... View in Crawl 4
sfwriting.com — Im always fascinated by words that are frequently misspelled and expressions that are widely misused. Some may blame the mistakes on shared ignoran... View in Crawl 4
sfwriting.com — The men and women who sell advertising are among the nicest people you will ever meet. In the interest of full disclosure, Ill also tell you that I... View in Crawl 4
sfwriting.com — Looking for ways to increase your overall sales? Maybe theres a way to increase the size of each sale you already make. One effective technique is ... View in Crawl 4
sfwriting.com — Back when computers were the size of your garage, programmers often summarized a particular situation as garbage in, garbage out. It normally refer... View in Crawl 4
sfwriting.com — In a recent post, I talked about organizations that believe their preferred way of doing things represented the industry standards. In a similar ve... View in Crawl 4
sfwriting.com — One of the many lessons I learned during my ad agency days was the importance of a good swipe file. Never heard the term? Its simply a file (or box... View in Crawl 4
sfwriting.com — Had to share thisexcellent article about a pair of modern-day heroes every writer will appreciate. Thanks to Nancy Brandt for sending it my way. ht... View in Crawl 4
sfwriting.com — In my last post, I bemoaned the out-of-town printer that misspelled Fishers as Fishus on a pizza ad. Some would suggest that mistakes like that are... View in Crawl 4
sfwriting.com — You didnt see it? Its right there. Right over there. You have to be able to see it! For criminy sakes, its an elephant! Its huge! Are you telling m... View in Crawl 4
sfwriting.com — Before starting my own business, I worked for five different ad agencies. As part of my job at each, I had occasion to write a variety of scripts ... View in Crawl 4
sfwriting.com — In a recent entry, I mentioned the value of a good swipe file for newsletter development. Another very handy tool is what areknown as evergreen art... View in Crawl 4
sfwriting.com — There are many reasons that companies will try to handle their marketing communications needs in-house. Sometimes, budget is the primary driver, bu... View in Crawl 4
sfwriting.com — Dont you love when the discount-store cashier turns to you and mumbles, haveaniceday? Theres not much sincerity in her delivery of that familiar li... View in Crawl 4
