The Engaging Brand: How leaders inspire, engage people at work
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Show #194 - Creating a Sense of Urgency within Business
Today I talk the leadership expert and Harvard Business School Professor John Kotter - if you haven't read Leading Change, one if his early works it is a great read! John has just written a new book called A Sense of Urgency and I ask
…Show #193 - How to Think Successfully
Today I talk with Kim Ades from Opening Doors who says "Coaching is about empowering you with the tools of deliberate thought that top performers are able to access instantly and use to drive their success" so I wanted to speak to Kim
…Show #192 - How Nokia Created Brand Awareness
Today I talk with Howard Pyle who is the Creative Director of Local Theory who create integrated marketing campaigns. Howard has recently planned an "integrated campaign for Nokia Nseries, documenting the Young Creatives Film Competition at
…Show #191 - Creating breakthrough ideas for your consumers
Today I talk wtih David Meerman Scott about how to uncover breakthrough ideas for your business, based around his new book Tuned In. You can visit the Tuned In website for more information here. We talk about
Is there truly a commodity…Show #190 - How to Create an Encore Effect Pt2
Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the second part of a two part interview when we talk about
How important is preparation and practice in …Show #189 - How to Create an Encore Effect Pt1
Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk about
What do we mean by the encore effect?Does a…Show #188 - Understanding Video as Brand Engagement Tool
Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas
Why is video growing in…Show #187 - Making Innovation Work in Green Marketing
Today I talk with Rob Shelton who is an expert on innovation and talks about how innovation is needed for the green marketing initiative. You can email Rob, or check out his making innovation work site for more information. We talk about
Is…Show 186- The Relationship Economy
Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from
…Show #185 - Execution Of Brand Strategy
Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step
…Show #184 - Engaging Through Spoken and Written Words
Today I talk with Frances Cole Jones, founder of Cole Media Management, who has just written the book How To Wow. You can find more resources at the How to Wow website. We discuss
Why initial research on clients and customers is so…Show #183 - Creating Engaging Brand Experiences Online
Today I talk with Jenny Lam from Jackson Fish Market. We are talking about how to create engaging brand experiences on line and how advertising is evolving. Jenny would love your comments on the wonderful PDF called Branded Software Experiences
…Show #182 - Study of Business Usage of Social Media
Today I talk with Dr Nora Barnes who is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Dr Barnes has recently published along with Eric Mattson A Study in Social
…Show #181 - Role of Traditional Avertising in 2008
When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising Age and the Advertising Age team at their offices. I wanted to get Jonah on to the show to discuss the role of "traditional" advertising …
Show #180 - Steps to Building a Personal Brand Pt2
Today is the second part of the interview with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. If you haven't heard the first part of how to
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