340 Comments
- shuuy, on 10/13/2007, -3/+391Maybe it's me, but isn't this one of the ugliest olympic logos in recent memory?
I'm not sure if its the 2012 in graffiti scrpt, or the pink on yellow that really does it for me.
What happened to using the olympic ring colours as colours for the logo? - Ellsass, on 11/05/2008, -3/+279"When people see the new brand, we want them to be inspired to make a positive change in their life." -Tony Blair
A positive change in my life would be to never look at that logo again. Seriously, it's hideous. I couldn't even tell it said 2012 at first -- it looks like a bunch of rocks. - Azimuth1, on 10/11/2007, -3/+219Wow, that is utter *****. What happened to this?
http://www.llrsport.co.uk/images/London%202012%20Olympics%20logo.JPG
While not incredible, it's a million times better than this piece of crap.
Edit: "The new design, which cost £400,000"
*Holds head in hands* - DaveXensen, on 10/11/2007, -6/+211Are you sure this isn't for the 1984 Olympics?
- Jonny5alive, on 10/11/2007, -9/+194Looks like Lisa Simpson giving head. :s
- diggalltopics, on 10/11/2007, -1/+104If no one likes this logo, I recommend a look at this gallery of alternative logos proposed to the BBC:
http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm
Please take a look at #5 before judging my comment.
http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg - flippinjeremy, on 10/11/2007, -5/+107Wow, I hope this is some sort of sick joke.
- ACrazyGerman, on 10/11/2007, -8/+73This is for the special Olympics right?
- omgomgomg, on 10/13/2007, -1/+60dugg, for giving the blind and mentally retarded a chance to become graphic designers. there is hope.
- guise, on 10/11/2007, -9/+63For contrast, the very well designed Chicago 2016 logo:
http://www.benzale.com/images/col.gif - kingkilr, on 10/11/2007, -4/+58The best thing is can say is the color prevents me from thinking it is a turd!
- ChromaVita, on 10/11/2007, -1/+51the 80's called, they want their "radical" logo back.
- LordofChaosIori, on 10/11/2007, -6/+56I bet whoever designed that sports a mullet.
- Tyr7BE, on 10/11/2007, -0/+46Hahaha. From the poll on the side of the page:
"
VOTE RESULTS
How would you rate the London 2012 logo?
Gold
3.39%
Silver
4.93%
Bronze
9.15%
Wooden spoon
82.52%
6838 Votes Cast
" - ninj3, on 10/11/2007, -1/+40wow...so...ugly...hurting eyes...
Check out the designer's site: http://www.wolff-olins.com/
It's similarly awful. Laggy, long loading time, no progress bar, poorly placed navigation. And I heard in the BBC HYS that they got paid £400,000 for this.
That Chicago one is nice.
Another example of proper design: the kick ass Beijing 2008 logo http://en.wikipedia.org/wiki/Beijing_2008 - noahhoward, on 10/11/2007, -1/+39What the hell is this? Where do you sign up to get the clients who are willing to pay £400k for utter *****?
- Bleachers7, on 10/11/2007, -1/+39How could this possibly be approved? I'd hate to see what was rejected.
- expert01, on 10/11/2007, -1/+37Damn, wish I'd known they were taking bids... I could have done something like this in MS Paint in 10 minutes, and I only would have charged them $600,000!
- feoza, on 10/11/2007, -2/+34reddit's headline says it looks like Lisa Simpson giving head....I gotta agree with that.
- anogenic, on 10/11/2007, -4/+35Successful graphic designer = Good sales person. This designer pulled it off pretty well, it ain't easy selling crap!
- stonewaljacksn, on 10/11/2007, -3/+34i just took a ***** that looked like this logo
- theone3, on 10/11/2007, -1/+30"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.
Their brand desparately needs a psychoanalyst and an optometerist. - guise, on 10/11/2007, -4/+32*pukes*
- Caiman, on 10/11/2007, -0/+26I spent as much time on this version of the logo as the original designers did coming up with that
http://uncyclopedia.org/wiki/Image:2012.JPG
Dirt! - Baku, on 10/11/2007, -1/+26Dammit wasn't fast enough to edit.... Ah well anyway.... why didn't they use this dude's design... so much better!
http://news.bbc.co.uk/media/images/39552000/gif/_39552400_pochodzaj_300x300.gif - guise, on 10/11/2007, -1/+26Wow thats pretty lame, i never realised there were so many stupid guidelines around the Olympic logo. I mean no olympic symbols in the logo for the olympics?? Which wiseguy dreamt of that idea.
" The IOC rules state that a logo "shall not contain the Olympic symbol, the Olympic motto, the Olympic flag, any other Olympic-related imagery (e.g., flame, torch, medal, etc.), slogan, designation or other indicia or the distorted version thereof or a design confusingly similar thereto.'' "
... but the london logo has the rings incorporated. I suppose they could be removed from the final version. Which would of course make it looks even sillier. - Ellsass, on 11/05/2008, -3/+26That will not be the logo. The IOC prohibits the use of the torch (and many other images) in the logo. The logo is supposed to represent the host city in some way, not the Olympics themselves (other than the rings).
http://www.chicagoist.com/2007/05/16/chicago_olympic.php
Also, the 2016 site hasn't been decided yet -- that's just a promo. And since London didn't reveal theirs until 2 years after being awarded the Olympics, it's doubtful that Chicago would already have their final logo. - redrighthand, on 10/11/2007, -0/+21Deisgner: What kind of feel do you want for the logo?
Client1: we need more pink
Client2: with yellow
Client3: my daughter likes yellow
Client4: and it should be "Sharp"
Client5: and futuristic
Client6: my kids like the Simpsons, can we fit that in somehow? - noahhoward, on 10/11/2007, -1/+21"It is an invitation to take part and be involved."
And I have taken it... I was moved to give some design help.
http://farm1.static.flickr.com/208/530024489_057366c8ac_o.jpg - terrablebyte, on 10/11/2007, -0/+19This is how it was designed:
http://www.afinkawan.co.uk/sitebuildercontent/sitebuilderpictures/olympiclogo.jpg :D
Courtesy of b3ta.com :) - longboarder543, on 10/11/2007, -2/+215 minutes with MS Word Art would have created a better logo. Insert | Picture | WordArt | "click" -- DONE, where's my $400k?
At least they didn't pick the goatse logo
http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg - Senturion, on 10/11/2007, -0/+19My eyes!!!!! The goggles, they do nothing!
- bossm4n, on 10/11/2007, -0/+18Holy hell! That eye just came out of nowhere and scared the piss out of me. Talk about a creepy web site.
- Easty, on 10/11/2007, -6/+24What the hell? It looks like some sort of fisting orgy in the mid-80s.
- Gella321, on 10/11/2007, -0/+17I love when PR agencies think they understand the youth culture of today.
- Antiproton, on 10/11/2007, -0/+17WTF is with that giant picture of an eye on their website? These people are the worst sort of hacks.
- tizz66, on 10/11/2007, -4/+21It's a woman giving a guy head. Seriously. What a joke!
- JonForTheWin, on 10/11/2007, -3/+19This logo sucks.
- Azimuth1, on 10/11/2007, -0/+16"Lord Coe wants the branding to appeal to young people"
I'm a young person and I think it's *****. - Aliarse, on 10/11/2007, -3/+18@diggalltopics (#7011495)
Wheres the option to vote for the goatse one? - troyguy2, on 10/11/2007, -1/+16I made the same logo in the toilet this morning.
- rebopper, on 10/11/2007, -0/+15I closed that tab immediately after the eyeball started twitching around. I almost let out a whimper of pain.
Horrible Horrible website. - sirmo, on 10/13/2007, -3/+17@DaveXensen
I dunno about you but 1984 Olympics (held in Sarajevo Bosnia and Herzegovina) logo looked much better IMO.
http://en.wikipedia.org/wiki/1984_Winter_Olympics - Subterfug, on 10/11/2007, -0/+13April fools!
Oh... Wait...
*****... :( - azurechaos, on 10/11/2007, -0/+12That is absolutely one of the most terrible websites i've ever attempted to navigate. And I clicked contact to try to email them to explain how utterly horrible their site is, and the page would just not load. Please stop using flash as the basis for your site, web designers. Use it sparingly.
- Ellsass, on 11/05/2008, -2/+14Some poor soul's going to have to go through "Children of Men" and change his sweatshirt on every frame.
- jstohler, on 10/11/2007, -1/+13To paraphrase Calculon, "That logo is so bad I think it gave me cancer!"
- smek2, on 10/11/2007, -0/+12"Maybe it's me, but isn't this one of the ugliest olympic logos in recent memory?" — no, it's not just you. That really IS the ugliest olympic logo in recent memory. Maybe of all time. That "graphic designer" should be fired on the spot. Out of a cannon. Into the sun.
- MrLunar, on 10/11/2007, -1/+12Regardless of the poll, you were always gonna choose Wooden Spoon.
- nikkesen, on 10/11/2007, -1/+12Mommy, what did that man do to the Olympic logo?
-
Show 51 - 100 of 328 discussions



What is Digg?
The Digg Toolbar for Firefox lets you Digg, submit content, and keep track of Digg even when you're not on the Digg site. Download the official