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New, But Not Improved: 14 Disastrous Revamps

avclub.com — The rollout of New Coke was legendarily misguided, based on the supposition that Coca-Cola's flagging sales were due to the younger generation's preference for sweeter sodas, and backed by blind taste tests that failed to take into account the power of marketing and brand loyalty.

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  • acmaurer, on 01/07/2009, -0/+4Ha, my dad actually saved one of those New Coke cans - and then we sold it to some guy in Germany, lol
  • firefly2271, on 01/08/2009, -0/+2that is true. American coke has more cinnamon in than English coke
  • JamesBondJr, on 01/07/2009, -0/+2A little off topic, but once I heard that Coke tastes different according to the country it's made in, supposedly the ones in the Caribbean are much sweeter

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