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387 Comments
- paradoxum, on 11/12/2009, -13/+955Well played, Miracle Whip marketing team. Well played.
- eastwood24, on 11/12/2009, -8/+558Mustard will happily sit on the side lines while these two dressings engage in a bitter civil war. Divide and conquer. Mustard will not be stopped.
- FormerBabby, on 11/12/2009, -2/+500Good to see they have sense of humor. Most companies take the "***** you, prepare to be sued" angle.
- GoKings, on 11/13/2009, -5/+416If this is real this is awesome.
- davidwasman, on 11/13/2009, -1/+291Take note, Corporate America - THIS is how you handle 'New Media'.
- kaisa226, on 11/13/2009, -12/+253Cool wHip
- n064, on 11/13/2009, -4/+244i've never tried miracle whip, I'm an atheist.
- RobertWright, on 11/12/2009, -56/+281Personally,,,,,,,Mayonnaise > Miracle Whip. forever. Miracle whip it's to 'tangy/sweet' to be on my sandwich.
- jrobbi, on 11/12/2009, -0/+220This is what the letter is responding to...
http://www.brandfreak.com/2009/10/stephen-colbert- ... - lantza, on 11/12/2009, -6/+150Dugg for "raising Hell, man"
Also whats up with airlines giving you a mayo packet with your crappy turkey sandwich but no deli mustard? - twiztidsinz, on 11/13/2009, -1/+109You could use the acidic mustard to blind airline staff and hijack the plane.
MUSTARD SUPPORTS TERRORISM!!!!! - emt1451, on 11/13/2009, -1/+97so how about you top your sandwiches with a little YOU'RE GOING TO HELL?
- inquebiss, on 11/13/2009, -1/+81Egg yolks, lemon juice, oil blend > High fructose corn syrup, modified food starch, soybean oil, vinegar
- hblask, on 11/12/2009, -3/+80Take on Colbert at his own game? Interesting......
- docbob84, on 11/13/2009, -1/+71If they paid him, it was a genius idea. If they didn't, this is still a genius idea. Not only have they gotten tons of publicity, they've integrated their ads into the show itself. People watching on TiVo/online will *want* to watch the commercials to see what he's talking about, which is crucial in an age where we can skip commercials if we aren't entertained by them. Whoever had this idea, whether it was planned from the beginning or a reaction to Colbert, deserves an employee of the year award or something.
- Lunchbox37, on 11/13/2009, -2/+69Nothing is better then High Fructose Corn Syrup! It's more American then baseball, apple pie and obesity!
- kamerononfire, on 11/13/2009, -0/+58Hellman's mayonnaise perhaps?
- jalbinson, on 11/13/2009, -5/+63hot sauce > mayo
- cryonix, on 11/13/2009, -7/+62The first week living away from home I didn't know what my mom use to buy, and I bought Miracle Whip... damn near threw up.
- SweetNeo85, on 11/13/2009, -2/+51Cut it out, you're acting wheird.
- Super6, on 11/13/2009, -0/+46Not to crush you too much in one night but "I can't believe it's not butter" isn't actually butter, either
- MasonZombie, on 11/13/2009, -2/+46The word tomcat is and an easy way to remember who is who.
- Platypus3333, on 11/13/2009, -0/+43When I was a child, I thought they were the same thing, and actually believed I didn't like mayo. It makes me sad to this day how many sandwiches of my youth could have been even better.
- CanadaMan87, on 11/13/2009, -3/+45"It's not mayo. It's Miracle Whip™."
- FunkyWitDaSysTm, on 11/13/2009, -3/+42what? i put cool wHip on my sandwich. what's the problem?
- Jhonka, on 11/13/2009, -0/+38Your W is upside down.
- labantnet, on 11/13/2009, -1/+38Mustard goes on everything.
- fuzzynyanko, on 11/13/2009, -0/+36Wow. That ad agency definitely knows their target audience, especially being in tune with the Colbert Report
- mnortei, on 11/13/2009, -3/+39say whip. Now, say cool whip
- MvP1292, on 11/13/2009, -1/+34viral marketing/advertising > tv marketing/advertising
- ianzu, on 11/13/2009, -1/+33Try Science Whip
- JustinHopewell, on 11/13/2009, -0/+32Yeah, but its good to see someone thanking someone here every once in a while, isn't it?
- Shmebber, on 11/13/2009, -3/+35Using "gay" as a demeaning adjective is a little gay.
- sierrabravo, on 11/13/2009, -0/+32"We're going to BOMBARD you with our advertising. And guess what? We're going to PAY YOU!" Colbert: "Okay. Cool"
- xx99, on 11/13/2009, -2/+33I have always been a mayo person, but I will be eating ONE Miracle Whip sandwich tonight for this.
- jonlarge, on 11/13/2009, -0/+30Exactly. Haven't you ever heard of "mustard" gas?
- svendm, on 11/13/2009, -1/+31I'm anxiously waiting for Baconnaise, with their running gag on The Daily Show, get into the fight as well!
- TalkGibberish, on 11/13/2009, -0/+29Thanks, I haven't seen it
- Wavemancali, on 11/13/2009, -1/+30He may be crafty but they are Krafty.
- lansuggs, on 11/13/2009, -1/+29Whil Wheaton
- Schmidtopolis, on 11/13/2009, -1/+29Mustard and Mayo... the REAL secret sauce.
- tadsexington69, on 11/13/2009, -0/+26I think you have brian damage
- eemerh, on 11/13/2009, -0/+26Here's a link to the commercials aired and colbert's response to the letter.
http://www.eatmedaily.com/2009/11/the-commercials- ... - Rell812, on 11/13/2009, -4/+29honestly this is awesome.
- sageerrant, on 11/13/2009, -1/+26Well... almost. The original ad is pretty horrendous and misses the mark completely.
This is a great way to turn it into something worthwhile, though. - Tbags, on 11/13/2009, -18/+42I thought Miracle Whip was mayo...
- IMHydrogen, on 11/13/2009, -0/+24Very real. I saw this ad in the Chicago tribune yesterday.
- Schmidtopolis, on 11/13/2009, -1/+24That's why they use Mayo in Deviled Eggs... I assume.
- srs2000, on 11/13/2009, -0/+21The attention they get from this will far exceed the advertising costs... and they aren't really mad at him.. Just great media/PR people.
- NuclearFriend, on 11/13/2009, -0/+20Because it's called Miracle Whip, which is to say you would need to believe in Miracles for it to exist, therefore, being an atheist you would not eat Miracle Whip. I was going to chastise the ***** out of you but then I felt sorry.
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