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Luxury Vodka From the Same Folks Who Brought You Budweiser
adage.com — The King of Beers says: This martini's for you. Bud parent Anheuser-Busch is launching its own superpremium organic vodka brand, Purus, continuing its recent trend of branching out beyond domestic beer.
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- Cink420, on 11/30/2007, -15/+2bud
wies
erm...
vodka - J-roc, on 11/30/2007, -3/+11Well at least they are environmentally friendly, we'll just need to see how it stands up against Grey Goose and Ketel One
- DatVillain83, on 11/30/2007, -5/+4I agree. Greenpeace had me convinced I’d benefit from staying clear from drinking their beer.
http://youtube.com/watch?v=XPZlYmCqALY- Urusai, on 11/30/2007, -0/+6My taste buds convince me of that.
- Berkana, on 11/30/2007, -2/+7Before we even compare it to Grey Goose, it must beat Brita-filtered vodka. (from http://disjointed.org/archives/2004/11/brita_filte ... if you don't remember. The original site, http://www.ohmygoditburns.com/ seems to be gone.) Ketel-One failed to beat 4-pass Brita filtered vodka.
A friend of mine and I did a double-blind taste test of filtered cheap crap vodka against Belvedere, Chopin, and Grey Goose, and the 5-pass filtered cheap vodka beat both Belvedere and Chopin, but failed to beat Grey Goose. 90%+ of the quality of good vodka comes from the lack of badness, but a filter removes flavor indiscriminately; it cannot add subtle good flavors.
(The Mythbusters also did a double blind taste test of filtered vodka vs. "top shelf" vodka–I could tell it was Grey Goose from the look of the bottle even with the logo hidden. What they found was that though filtration made cheap vodka better, it didn't make it better than their premium vodka.)- cnot3, on 11/30/2007, -0/+5As a college student, I've tried it, and brita-filtered skol vodka is no where near ketel one or grey goose. It still tastes like *****. Ketel One is the best, imo. You can get a handle at Costo for $35, so do your liver a favor.
- Berkana, on 11/30/2007, -0/+2The question is, how many times did you filter it? I used Kavlana, which was the cheapest vodka I could get at BevMo. But for sure, the subtleties of luxury vodkas are lost if you mix drinks with them, so for my preference, filtered vodka is the best value for mixers, and recipes that call for alcohol as a solvent for otherwise insoluble flavors. (For example, tomato sauces.)
- rnelsonee, on 11/30/2007, -0/+2Yeah, that Mythbuster's was nuts. They had a professional vodka taster, and while it's not too surprising that he was able to pick out the good vodka from the crap vodka, it was crazy to see him rank the cheap vodka from 1-6, depending on how many times it was filtered (one shot was unfiltered, one was filtered once, another one twice.. etc.)
I'm kind of ruined on random liquor-store vodka though, after going to a bar that catered to Russians (it's down the street from the Russian embassy in DC) - I never new straight vodka could actually taste *good*, and the flavored stuff was downright tasty. If anyone knows vodkas that taste good without mixers, let me know.. - brufleth, on 11/30/2007, -0/+2I tried this and the filtered cheap stuff still has the cheap vodka flavor. It just isn't as over powering. Also, I'm pretty sure that running vodka through a Brita actually removes some of the alcohol.
- cnot3, on 11/30/2007, -0/+5As a college student, I've tried it, and brita-filtered skol vodka is no where near ketel one or grey goose. It still tastes like *****. Ketel One is the best, imo. You can get a handle at Costo for $35, so do your liver a favor.
- Ocelot13, on 11/30/2007, -1/+1vlady ftw!
- signal15, on 11/30/2007, -2/+1Costco's Kirkland brand Vodka is actually made by Grey Goose. They have some sort of contract with them to manufacture it. Taste them side by side, they are exactly the same.
Purus is going to be 99% marketing, and 1% crappy Vodka, just like AB's beers. I think the full name of the Vodka was going to be Purus *****, but focus groups determined that Purus was a better name... and that brown was the best color for it.
- DatVillain83, on 11/30/2007, -5/+4I agree. Greenpeace had me convinced I’d benefit from staying clear from drinking their beer.
- MikeonTV, on 11/30/2007, -22/+5Vodka is unflavored Gin. Why anyone spends more than $10/14oz is beyond me.
- schroeder, on 11/30/2007, -1/+14No it's not dumbass.
- Mothrog, on 11/30/2007, -2/+1Yes, it is. Gin is nothing more than flavored vodka.
- SpudgeBoy, on 11/30/2007, -0/+2Learn something new everyday.
"Gin is a spirit flavoured with juniper berries. Distilled gin is made by redistilling white grain spirit which has been flavoured with juniper berries. Compound gin is made by flavouring neutral grain spirit with juniper berries without redistilling and can be considered a flavoured vodka."
- insomniac8400, on 11/30/2007, -5/+7Gin is terrible.
- schroeder, on 11/30/2007, -1/+14No it's not dumbass.
- PATSCRU, on 11/30/2007, -2/+12I heard that one of the biggest proponents of the usda's re-defining of the word "organic" was Annheiser-Busch. They wanted the rules for organic definitons loosened, so they could make a beer with no organic hops whatsoever, but still call it organic. Anyone know if this vodka is in the same boat? Does anyone know which ingredients in the vodka are actually organic?
- Error601, on 11/30/2007, -6/+4So, the hops are made of plastic?
- oslointhesummer, on 11/30/2007, -2/+5No, organic means without chemical fertilizers and/or pesticides.
- brufleth, on 11/30/2007, -1/+1Everything is a chemical. Are you implying the product must be grown in sterile sand in a vacuum? No? Right then that definition is overly vague.
The organic label is a pile of steaming BS. Read some books like the Omnivores Dilemma or just chat candidly with some farmers. Most of those organic, free range, etc categories are just means to increase profits on commodity items.
- brufleth, on 11/30/2007, -1/+1Everything is a chemical. Are you implying the product must be grown in sterile sand in a vacuum? No? Right then that definition is overly vague.
- Error601, on 11/30/2007, -6/+4So, the hops are made of plastic?
- fiorenza, on 11/30/2007, -4/+9The "premium" vodka market begins at the swill they call "Absolut" (which they charge a ridiculous amount for). It's mostly all *****, except Ketel One which is extremely pure except for their Citron variant.
- Error601, on 11/30/2007, -1/+6You can actually taste a difference? Absolut is the most I'll pay for Vodka since it's by definition tasteless. Of course I'm also a beer person and go for a good malty brew most of the time. I do use vodka to fill up the airlock in my fermenter.
- themouth, on 11/30/2007, -0/+10I'm gonna have to call shenanigans. I've had them all, I'm a mixologist, a liquor guy, and I make enough money to afford pretty much whatever I want. Vodka has about four grades, rotgut, only good for mixing with a strong mixer, overall good, and overpriced.
Saying that Ketel One is "very pure" is like saying that a Porsche is very yellow. Purity with vodka is a basic component, alcohols are regulated by both the ATF and the Food and Drug Commission (or their foreign counterparts) and are essentially all "pure". Most of your cheap vodkas are actually the "purest" having been over-filtered to compensate for the poor maturation process which is what gives you the "burn" and hangover.- triv036, on 11/30/2007, -1/+3But I like that burn.
- MixMastaKooz, on 11/30/2007, -0/+2Don't you mean that the cheap ass vodka is under filtered? Put a cheap vodka through a charcoal filter about 5 times, and it gets rather smooth (use a britta filter, I'm not kidding)
- brufleth, on 11/30/2007, -1/+1And the alcohol content goes down accordingly.
- Error601, on 11/30/2007, -1/+6You can actually taste a difference? Absolut is the most I'll pay for Vodka since it's by definition tasteless. Of course I'm also a beer person and go for a good malty brew most of the time. I do use vodka to fill up the airlock in my fermenter.
- geekchic, on 11/30/2007, -3/+13Considering how weak and insipid Budweiser's beer is - I dread to think what they are planning to produce for Vodka.
I'll stick to Budvar for beers and Finlandia for vodka.- Berkana, on 11/30/2007, -0/+6Czechvar you mean? (http://www.czechvar.com/ )
They've used the trade name Budweiser in the Czech republic for something like 200 years, and call their beer "the Beer of Kings." The Czechs think its a travesty that Anheuser-Busch names their crap "Budweiser".
- Berkana, on 11/30/2007, -0/+6Czechvar you mean? (http://www.czechvar.com/ )
- Shigglyboo, on 11/30/2007, -3/+3good lookin' out. I'll be sure never to buy that crap. budweiser is the king of sheit beer. I recommend Svedka, it's good clean affordable vodka, great for mixing. If you shoot vodka or drink it straight I would recommend Hanger 1. That is the ONLY premium vodka I've found to be worth it. they use real fruits and stuff for their infusions, no sugar syrup flavoring.
- Happy_Phantom, on 11/30/2007, -2/+135 bucks for 750 mil or 1.5 L ?
- Topher06, on 11/30/2007, -1/+10Yeah, just from the name it sounds like they will take grain alcohol and filter it 10 times to the point where its tasteless, and then call in premium vodka.
- Error601, on 11/30/2007, -0/+5Well, that is how it's done. Then of course you need to cool looking bottle. You can even buy cheap stuff and filter it yourself if you've got more free time than free cash.
- xrisnothing, on 11/30/2007, -0/+3Vodka is supposed to be a clear, oderless and flavorless alcohol.
- Error601, on 11/30/2007, -0/+5Well, that is how it's done. Then of course you need to cool looking bottle. You can even buy cheap stuff and filter it yourself if you've got more free time than free cash.
- NYC83, on 11/30/2007, -1/+18let's see budweiser super premium vodka. is that 'super premium vodka' like budweiser select is premium craft beer. riiiight.
- Error601, on 11/30/2007, -6/+5Because only unbalanced beer with excessive amounts of hops is high quality?
- NYC83, on 11/30/2007, -1/+10no. not all craft beer is hyper hopped (though that style is popular in the US)...what i'm saying is that bud/bud light/bud select are nothing more than dirty alcoholic water
- romistrub, on 11/30/2007, -1/+9You think budweiser is high quality? Have you had Paulaner? Warsteiner? Lowenbrau? You're deluded if you think Bud is in the same league as most German beer.
- Ajajadude, on 11/30/2007, -0/+14There are plenty of American beers that are significantly better than Budweiser.
- Error601, on 11/30/2007, -1/+1Sorry, beer quality is defined by the country on the label and how many colors it has on it.
- brufleth, on 11/30/2007, -0/+3I was given a Budweiser Select at a bar once as a promotional thing. Am I the only one who thought it tasted like I was drinking cardboard? If anything it was worse than their regular crap beer. I didn't even finish it and it was FREE beer!
- racekarl, on 11/30/2007, -1/+2You do realize that Budweiser Select is not supposed to be a mass marketed "craft" beer but is in fact a light beer designed to compete with products like Michelob Ultra, right?
- NYC83, on 11/30/2007, -1/+1Uh, nope: http://www.progressivegrocer.com/progressivegrocer ...
Budweiser Select has enhanced the graphics on all cans, aluminum bottles and secondary packages. These changes help reinforce the brand's positioning of smart, modern and sophisticated. The multi-panel secondary graphics provide versatility in image enhancing displays in off premise accounts. The primary graphic changes provide more emphasis on the Bud Select iconic crown.
Brand Role To deliver an upscale, sophisticated beer brewed for a crisp taste and no aftertaste.
- NYC83, on 11/30/2007, -1/+1Uh, nope: http://www.progressivegrocer.com/progressivegrocer ...
- Error601, on 11/30/2007, -6/+5Because only unbalanced beer with excessive amounts of hops is high quality?
- jmgoody311, on 11/30/2007, -12/+2Too bad vodka still tastes like *****.
- Error601, on 11/30/2007, -0/+8Vodka pretty much tastes like what you mix it with. Remind me not to try your special cocktails.
- whataboutdave, on 11/30/2007, -0/+3What the hell kind of vodka have you been drinking? The good stuff is basically tasteless.
- cnot3, on 11/30/2007, -0/+3You must never have had a decent vodka.
- Error601, on 11/30/2007, -0/+8Vodka pretty much tastes like what you mix it with. Remind me not to try your special cocktails.
- LongShlong, on 11/30/2007, -2/+9The next echelon of white trash.
- oslointhesummer, on 11/30/2007, -2/+3Best. Sentence. Ever.
- Billiam627, on 11/30/2007, -2/+3Say what you will about Premium vodkas, they are pretty much the best thing to drink on the rocks. Give me some Goose or Ketel one on ice and good for the night. I can't wait to try this stuff and see how it stacks up.
- cnot3, on 11/30/2007, -1/+6"they are pretty much the best thing to drink on the rocks" Uh, Scotch?! :)
- Mothrog, on 11/30/2007, -2/+1Oh yes, give me a liquor that's supposed to be tasteless on rocks. Nothing better than that. Yeah.. Something like that. I'll take some good bourbon, thanks.
- Error601, on 11/30/2007, -1/+2It's the best thing if you don't want to smell like you've been drinking.
- lladi84, on 01/07/2008, -6/+0Fitting, because vodka in general is pretty lowbrow.
- romistrub, on 11/30/2007, -0/+2OUTRRAAAGEOUS! What manner of wealthy man ARE you?! On DIGG?! I say, some lowly chap ought to be reciting the news while you shower. INDUBITABLY!
- Goodbyeworld, on 11/30/2007, -4/+12Much like budweiser, it will taste like water.
- Ajajadude, on 11/30/2007, -1/+3You mean watered down piss?
- kertong, on 11/30/2007, -0/+7Q: What does budweiser and a couple having sex on the beach have in common?
A: ***** close to water. *ba-dum-pssssshhhh*- omega6, on 11/30/2007, -0/+2I prefer the term "It's like sex in a canoe"
But that one's ok too I suppose.
- omega6, on 11/30/2007, -0/+2I prefer the term "It's like sex in a canoe"
- Berkana, on 11/30/2007, -2/+6As long as Anheuser-Busch stays the hell away from making sake, I'll keep my peace.
- skyshock1, on 11/30/2007, -0/+4Too late. Budweiser use rice in their beer. RICE! IN BEER!
Beer = water + malt + barley + hops + yeast
Put rice in it and you have ***** carbonated sake.- cheesehead, on 11/30/2007, -0/+3GMO rice!!
- brad77, on 11/30/2007, -0/+3I suppose that depends on how strict your definition of beer is. There's generally more to it than that. It's like saying that cake is sugar, flour, eggs and butter, and that anything else isn't cake. I suppose that could be true, but often it's not.
There are a lot of great beers out there that fail to meet the definition set forth by the German Purity Law of 1516.
But yeah, if you want to be pedantic, you're right.- arobar, on 11/30/2007, -0/+3We're in the Digg comments section here, I think it's obvious that we all want to be pedantic.
- brad77, on 11/30/2007, -0/+1Touché.
- arobar, on 11/30/2007, -0/+3We're in the Digg comments section here, I think it's obvious that we all want to be pedantic.
- Error601, on 11/30/2007, -1/+2Uh, the malt is the barley. You can also use rice or wheat malt among others. Why would you ever want to limit yourself to one gain and miss out on the huge number of flavor combinations available?
- SpudgeBoy, on 11/30/2007, -0/+2Because it's ***** RICE. It has no flavor to put in a combination. It's RICE!
- skyshock1, on 11/30/2007, -0/+4Too late. Budweiser use rice in their beer. RICE! IN BEER!
- gl77, on 03/31/2008, -3/+3Absolut *****.
- skyshock1, on 11/30/2007, -1/+11Ugh... This is like SPAM saying that they're going to come out with premium deli meats.
- Nossie, on 11/30/2007, -1/+1they already have that, its cured, enlarged and from Nigeria :)
SPAM! SPAM! SPAM!
- Nossie, on 11/30/2007, -1/+1they already have that, its cured, enlarged and from Nigeria :)
- jkremer3, on 11/30/2007, -1/+6*opinion on product that is made to sound like fact and display my intelligence of alcohol*
- elbergel, on 11/30/2007, -5/+3so to devise this brilliant name did the eggheads down at Anheuser bush just combine the words pure and prius? As in, "drink this and feel pure in your smugness while you drive your toyota prius?
- kickelephant, on 11/30/2007, -0/+2If you read the article, you would know why it is named so..
- KraftDinner101, on 11/30/2007, -3/+1I down the street from a Labatt (Budweiser) factory. YUMM!
- Nossie, on 11/30/2007, -0/+4yep, you sound like it too :)
- mlvassallo, on 11/30/2007, -3/+4Tito's is Handmade Vodka from the states (Austin, Tx to be exact) and I won't drink anything else when it comes to Vodka.
- JKinney, on 11/30/2007, -1/+2Thank god someone has a really good taste in Vodka also. I stay away from that ***** personally, but Tito's is my exception. I generally prefer a nice Jack n Ginger.
- dime, on 11/30/2007, -1/+3***** A!
Titos is my crack. $17.50 for a 750 by me, and it's as good if not better than the "premium" vodkas like Belvedere or Goose.
- xrisnothing, on 11/30/2007, -4/+3It's impossible to make a vodka martini, because the definition of a martini requires gin.
- SquigglyP, on 11/30/2007, -1/+5unless you replace the gin with vodka. Who'da thunk.
(or what i do... just mix gin and vodka together with an olive in it.)- xrisnothing, on 11/30/2007, -1/+1you're obviously beyond help with that gem of a recipe
- MixMastaKooz, on 11/30/2007, -2/+1Gin is vodka with juniper flavoring....So basically, gin was the first flavored vodka.
- ipxodi, on 11/30/2007, -1/+2>It's impossible to make a vodka martini, because the definition of a martini requires gin.<
You're half right. A "Martini" by definition requires gin. When it's made with Vodka, it's properly called a "Vodka Martini" - SpudgeBoy, on 11/30/2007, -1/+1As was point out before, Gin is flavored Vodka.
"Gin is a spirit flavoured with juniper berries. Distilled gin is made by redistilling white grain spirit which has been flavoured with juniper berries. Compound gin is made by flavouring neutral grain spirit with juniper berries without redistilling and can be considered a flavoured vodka."
- SquigglyP, on 11/30/2007, -1/+5unless you replace the gin with vodka. Who'da thunk.
- ZenFountain, on 11/30/2007, -1/+3Popov vodka, it gets ya drunk!
- Mothrog, on 11/30/2007, -0/+2With a nice splitting rot gut headache in the morning, for that genuine Russian bum experience.
- TheSkinsFactory, on 11/30/2007, -1/+2Level is a good vodka. I forget who makes it. Its really smooth and great for mixing. But shouldn't we be talking about Patron Grand Platinum Tequila? Vodka is so... cold war. j/k :-)
- Option84, on 11/30/2007, -1/+2I'm not much of a vodka guy, but usually I just stick to Stoli. Cheap, easy to find and made for glorious benefit of mother Russia!
- MikeFallopian, on 11/30/2007, -3/+2Shouldn't they figure out how to make a beer that doesn't taste like horse piss before branching out to premium liquors? It's a bit like McDonalds suddenly opening a world class steakhouse; not very confidence inspiring.
- mswope, on 11/30/2007, -0/+1Funny you should mention that. McDonalds has decided that they have world-class coffees and are planning to market themselves as an alternative to Starbucks....
- SpudgeBoy, on 11/30/2007, -0/+2Does anybody think Starbucks has good coffee?
- mswope, on 11/30/2007, -0/+1Funny you should mention that. McDonalds has decided that they have world-class coffees and are planning to market themselves as an alternative to Starbucks....
- TomRitchford, on 11/30/2007, -2/+1Premium vodka HAH! What a scam.
And WHAT a poor choice of name. Purus. I instantly think "pus" the first time I see it. Very very bad association for a drink -- Pus Vodka.
If you don't like Anheuser-Busch (and what's to like? They made their money by selling cheap beer to the poor and then illegally cut out the middlemen who'd made their business and replaced them with their own network) then just call this "Pus Vodka" a few times when your friends are around -- they won't order it again! - heystoopid, on 11/30/2007, -3/+1If it taste anything like the rest of the crap that bud mass produce then it would be probably be like drinking dishwater !
- d0odx, on 11/30/2007, -2/+1sounds delicious: http://stockcharts.com/h-sc/ui?s=BUD&p=D&yr=3&mn=0 ...
- STANNO, on 11/30/2007, -1/+1martini? any alcoholic knows that a martini should only be made with gin, and if they dont they should.
- JergoR, on 11/30/2007, -0/+1"Your martini is inferior to mine for mine contains gin"
- BronxBartoni, on 11/30/2007, -2/+1Dugg. AB has to get in the liquor business, thats the way the 18-25 is goin, Most of em are like me, wanna get ***** up, without having t
- gerbil20, on 11/30/2007, -3/+1Yawn.
There are two kinds of vodka:
1) Stoli
2) Bad vodka. - ShokDoktor, on 11/30/2007, -1/+3Budweiser is a ***** beer anyway.
- Error601, on 11/30/2007, -0/+1WOW! That was insightful. No one has every posted anything like that before. I'm impressed!
- Error601, on 11/30/2007, -0/+1WOW! That was insightful. No one has every posted anything like that before. I'm impressed!
- ElbowGeek, on 11/30/2007, -1/+2Beer? Is that what you call it? You've got to be kidding. And if that's any indication, I can only imagine that the vodka will be pretty much pure water with a dash of vodka flavouring. At least we can be sure that we'll never get drunk on the stuff; it's surely nigh on impossible to get drunk on their beer.
- bickdigg, on 11/30/2007, -3/+1To sum up: there are queues outside stores (to get the latest device), privacy intrusions, Gitmo (i.e. goulag), torture (waterboarding + taser), and now U.S.-made Vodka!
And I thought Russia lost the Cold War... - deviationer, on 11/30/2007, -2/+2heh budweiser finally realized all of their beer products are ***** and only white trash and hicks buy it
- MysticSavage, on 11/30/2007, -1/+0If it isn't from the former Eastern Bloc, it's not vodka.
- Error601, on 11/30/2007, -1/+1The ignorant beer snobs are thick in here. How to know if you're one of them:
- You think hops is a grain.
- You think chocolate malt has chocolate in it.
- You think malt is somehow related to milk.
- Bitterness and body equals quality.
- The words lager and ale are synonymous.
- Quality is an equation that includes the size of brewery, the popularity of the brand, and the country it's made in.
- Rice is bad- JKinney, on 12/03/2007, -0/+1Beer is 1000x better than any liquor, anywhere. Give me a Belgian beer or a Vermont IPA any day.
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