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Lickable Ads (Lawsuit Waiting to Happen?)

online.wsj.com — Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK."

suxmonkey 139 days ago, made popular 139 days ago

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