Official Google Blog: Offline, meet online: a marketing experiment with Google Goggles

googleblog.blogspot.com — Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands. Nov 16, 2010 View in Crawl 4

Official Google Blog: Offline, meet online: a marketing experiment with Google Goggles