techcrunch.com — Nearly every company has a social media presence these days, right? And, naturally, tech companies execute best. Although perhaps not.
A slightly self-serving study by PR and marketing agency Wildfire, which analysed the social media activity of the 2009 Deloitte Fast Tech 50, found that 90% of the UK tech companies featured had a presence on two or more social networks but the majority fail to actually use social media in a social way. Instead, far too many brands are treating the likes of Twitter and Facebook as a traditional marketing channel.
Staggeringly (or maybe not), while 74% of companies operated an official Twitter account, 43% of brands had never replied to a single tweet. Overall, the study found that 57% used Twitter solely for one-way marketing activity.
Aug 5, 2010 View in Crawl 4
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It's quiet in here... can you hear the echo?