Let me save you the time of reading this horses**t, because this guy contradicts himself repeatedly. First he (or someone he cites) claims that Apple is considering price changes or subsidies, but when you read on you find it's all AT&T's plan. Give me a break. Buried as inaccurate."One analyst claims that Apple is seriously considering a subsidy strategy for the iPhone. This is completely the opposite of what Apple planned to do when it launched the iPhone in January. Could this be yet another sign that Apple is scrambling to save the iPhone?American Technology analyst Shaw Wu claims that Apple is rethinking its reseller and distribution for the iPhone: "We are hearing rebates of $50-150 that will be offered by AT&T to lower the price points for iPhone (currently $499 for 4 GB and $599 for 8 GB) and to entice customers to sign longer term voice and data contracts," the analyst wrote. "From AT&T's perspective, a rebate is a great marketing tool and small sacrifice to make to entice a customer to sign up for 2-year voice and data cell phone plans that cost about $75-100 per month (before taxes and fees), meaning $1800-2400 in 'guaranteed' bi-annual revenue."And that's not all. AT&T may pay Apple for each customer it signs up:"Yeah, so where in there do you see Apple doing jack s**t? Nowhere. So stop pandering to noobs in a pitiful effort to get something on the front page of Digg.
Closed AccountApr 19, 2007
Let me save you the time of reading this horses**t, because this guy contradicts himself repeatedly. First he (or someone he cites) claims that Apple is considering price changes or subsidies, but when you read on you find it's all AT&T's plan. Give me a break. Buried as inaccurate."One analyst claims that Apple is seriously considering a subsidy strategy for the iPhone. This is completely the opposite of what Apple planned to do when it launched the iPhone in January. Could this be yet another sign that Apple is scrambling to save the iPhone?American Technology analyst Shaw Wu claims that Apple is rethinking its reseller and distribution for the iPhone: "We are hearing rebates of $50-150 that will be offered by AT&T to lower the price points for iPhone (currently $499 for 4 GB and $599 for 8 GB) and to entice customers to sign longer term voice and data contracts," the analyst wrote. "From AT&T's perspective, a rebate is a great marketing tool and small sacrifice to make to entice a customer to sign up for 2-year voice and data cell phone plans that cost about $75-100 per month (before taxes and fees), meaning $1800-2400 in 'guaranteed' bi-annual revenue."And that's not all. AT&T may pay Apple for each customer it signs up:"Yeah, so where in there do you see Apple doing jack s**t? Nowhere. So stop pandering to noobs in a pitiful effort to get something on the front page of Digg.