How Social Media & Social TV Will Change Super Bowl 2012

readwriteweb.com — This year's Super Bowl will be more social than ever before. With the rise of social TV and the first-ever 2,800-square-foot social media command center, fans who have trekked down to Indianapolis and people at Super Bowl parties across the country can now opt to have a super-connected experience. This marks the first time that the NFL has partnered with a Super Bowl host city. Like a Midwestern truck stop that's got a restaurant, convenience store, bathrooms, random coin-operated claw games (that you can't ever win) and gas, the Super Bowl social media command center seeks to be all things... Feb 4, 2012 View in Crawl 4

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How Social Media & Social TV Will Change Super Bowl 2012

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prestono Feb 4, 2012

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Superbowl.. an advertiser's wet dream.

melanie_watson7 Feb 9, 2012

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Super Bowl XLVI was not only a big hit with broadcast viewers, it also excelled in the social TV space.

Hollywood news site Deadline reports that 111.3 million Americans tuned in to watch the New York Giants defeat the New England Patriots. That puts Super Bowl XLVI just ahead of last year’s record breaking broadcast, making the 2012 Super Bowl the most-watched U.S. TV broadcast ever.

fucter Feb 4, 2012

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superbowl is so mainstream and lame.

termousadka Feb 4, 2012

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There is no doubt, any major sporting event, or any sporting event for that matter, will be deeply social. It's absurd, if in fact it is actually true "not one of the Olympic volunteers can make a comment about the games without permission"