thenextweb.com— It's not uncommon to see some of Steve Jobs' more memorable quotes become memorialized in one fashion or another since his passing. One of the most famous, however, is getting a bit ...
Dec 6, 2011View in Crawl 4
Agreed. When I saw the article I got excited. As a teacher I would have love to have a well done poster of this to hang in my classroom. Unfortunately that isn't this one.
Agree also. This style works for some things but it's completely the polar opposite to what Steve Jobs and Apple are about. Hard to read, too many fonts, doesn't get the message across.
I came to post this exact sentiment. And the article calls it beautiful three times. One good font would work. And what about the open quote with no close quote? Any computer guy knows that will cause that poster will never compile.
The use of the fonts serves a number of things in this poster:
- controls the tempo and to a lesser degree pace at which it can be read
- prevents the eye of a speed reader from reading far ahead since it is non-linear and the layout follows more complex geometry than usual
- emphasizes key points by driving them home with the larger size at the end of phrases
Whoever designed the poster is not a dork at using typography for effect.
Your rule applies to memos, correspondence, etc.
This writing is written for dramatic effect. It is not a memo. It is a performance. You're quoting from the wrong playbook.
If they kept quiet about them, how do you know they supported charities? For a guy that flaunted about how great he was and how great everything he did was, it's a great contradiction to say that he would kept quiet about it.
I bet you don't even know that when he returned to Apple in 1997 he cancelled all corporate philanthropy programs. Real classy.
The only philanthropy project Apple joined was "Product Red" with several other companies to help fight Aids in Africa., the only thing he did was giving 10% of profits of the red iPods to charity. And it was considered a failure.
Steve Jobs was probably one of the biggest billionaire celebraties in the world, and one of the few that didn't create any official charitable foundation or pledged a part of his fortune to charity. Real classy.
The work he did to mass market computers [the gateways to free information and cheap publishing] and graphic user interfaces will do more good for humanity in the next 10,000 years than all charities from past history combined.
Are you really giving him credit for the GUI? He stole it from Xeorx PARC. I know you might argue that he "brought it to the masses", while that is true if he hadn't someone else would have. He just happened to be in the right place at the right time and was smart enough to take advantage of the opportunity.
He didn't "steal" that from xparc. Xparc willingly gave that technology to him. He had the vision and foresight to utilize it in a GUI for average people.
As I think people that are really familiar with computer user interface technology and history know:
a) Despite what some not very good fact checkers would have you believe, Xerox did not invent the mouse. Xerox did not invent bitmapped raster displays. Xerox did not invent computer graphics. Xerox did not invent cursors. That work was done and advanced a decade or two earlier at places like MIT, Sutherland graphics, etc. Xerox no more invented these ancient technologies than Apple did. http://en.wikipedia.org/wiki/Ivan_Sutherland http://en.wikipedia.org/wiki/Mouse_(computing)#Early_mice
b) Apple did invent quite a bit of GUI technology; like menu bars, pull down as opposed to popup menus, and so forth.
c) Apple did a huge amount to advance desktop publishing; introducing a low cost laser printer at a time when they typically cost about $50,000 and helping Adobe get on its path to success with its PostScript product. Apple pushed real WYSIWYG computing in word processors and in fact pretty much all apps, at a time when people were struggling to do basically junk mail quality correspondence on 24x80 character mono font displays on Apple II and original IBM PCs.
It sounds like you are merely repeating a lot of incorrect stuff written by other people, and you have not bothered to check it. You just go on spreading their incorrect assertions as if they were fact.
Takes 2 minutes to verify these things. Bother to do it. Then, when you show people how smart you are, you will be showing them you are smart.
As for someone else bringing it to the masses, it is not a sure fire true conclusion someone would have brought the same thing to the masses or something that matched what Apple did or encompassed all the Mac did.
As late as the early 1990s, Microsoft was saying it did not think its customers wanted a C++ compiler yet and it had no object oriented software development tools. Apple had been building with them since the start of the 1980s. As much as Microsoft has copied Apple's 1980s and 1990s technology, whereas it used to license technology to Apple at the end of the 1970s and early 1980s, Microsoft is not a technological innovator. If Microsoft was really a true innovator, it would not have foundered so many times in this decade trying to play catch up with Mac using Longhorn [and now Windows 8], with iPod using Zune; and with iPhone using Kin [died 2 weeks after birth], Courier [stillborn], and the Windows 7 phone that nobody seems to own.
Without Apple's WYSIWYG operating system and applications, the PostScript language and the printers that got a lot of wind in their sales from Apple promoting them might not have taken off and faded away into obscurity like Durango, Eagle Computers, and a lot of other computer tech companies that got dealt unlucky hands instead of windfalls by fate.
Smart phones were a pain in the butt before Apple made iPhone. MP3 players were crappy, low capacity, fragile, and relatively pricy gadgets before Apple came along. Most people did not want a computer in their home or on their desk until Apple came along and made computers friendly and easy.
Apple turned the pages on the history of the computer industry. There is little sign that there were other people in the industry willing and able to take us from chapter to chapter so briskly and in the relatively pleasant direction Apple did.
Hackers have not really been helped by Apple. Apple products are not their bread and butter despite the fact that Apple is at the lip of becoming the world's biggest selling personal computing maker. Apple is the biggest revenue company in the world. Hackers prey on Windows, and the people that make/protect Windows say their work fails because it is "popular" and Apple's doesn't because it is "obscure". Do these people even own a dictionary?
The biggest complaint among Apple's competitors is they cannot buy the exact same parts to make imitation Apple products as Apple selected and used in its designs.
Does it sound to you like Apple is not the primary creative company the industry and consumers are focussing on?
Steve Jobs, the most important man in humanity in all of history? You need to wake up from your hero worship delusion. Steve Jobs had some clever ideas. I give him credit for bringing Apple back from near collapse. That's the appropriate level of credit. People like you make him sound like a messiah. He was nothing of the sort. He looks VERY SMALL next to the real giants humanity has produced. The likes of Isaac Newton, Albert Einstein, Jane Goodall etc. Jane Goodall has done more for the benefit of the planet Earth in her 50 years of work than a million Steve Jobs.
I said his ability to mass market the gateways to mass information and publishing will do more good in the next 10,000 years than all the past charities of history combined.
Wow, he created Apple and Apple created the term personal computer and it chose/promoted the style of programming we mostly use today [compiled OOP languages].
He looks small to you. You have your binoculars on backwards.
Besides, you are making a straw man argument by saying he was not the greatest man in all history.
IBM is the one that mass marketed computers. The IBM 5100 was the first consumer computer and in 1981 the IBM PC revolutionized the use of computers in the workplace and at home, the "PC" that we know today started with it and was cloned by several companies (Dell, HP, Compaq, NEC...)
As for the GUI, Xerox. There's no better answer: Xerox.
And there are several people who contributed more to the modern computer than Steve Jobs (he did contribute, but not at the level people greatly exaggerate to, as if he was an Einstein or Edison)
-Charles Babbage
-Konrad Zuse
-Alan Turing
-Dennis Ritchie
And even in Apple, Steve Wozniak deserves more credit than Steve Jobs.
The thing is these unknown people they're not known they didn't wear the same clothes everyday or didn't abuse the letter "i", they weren't "cool" for dumb idiots like you.
If you're a tech and history illiterate please don't speak of things you don't understand, just keep worshipping your idol like the good sheep you are.
Wow you're really obsessed with the GUI (which was stolen was Xerox).
Yes the Mac was the "first" consumer computer with a GUI. The fact remains the IBM PC and its countless clones where the ones that spread the use of the computer everywhere...there's a reason why in the last 2 decades Windows had over 90% market share.
You Apple fanboys are always obsessed with the "first" thing.
i,e: "The iPhone was the first multi-touchscreen smartphone ZOMG THERE WERE NO PHONES BEFORE APPLE MADE THEM!!!!!! The iPad was the FIRST TABLET TOO ZOMG THERE WERE NO TABLETS BEFORE APPLE MADE THEM ZOMG"Comment is buried, click here to see the rest.
Dude, I am surprised you think that the IBM PC was the first mass marketed computer.
I worked at a computer store years before the IBM PC came out that sold tons of Commodore, Zenith/Heath, and Apple computers.
IBM decided to make the IBM PC because it was inspired by how much sales volume and profit companies like Apple were making. Apple coined the term "personal computer". IBM made an acronym out of it.
My store sold computers to small businessmen, international arms sellers, defense contractors, mothers who brought their children in with them, elder gentlemen working as consultants or managers at vital institutions. We also sold magazines packed with articles telling what you could do with the computers, how you could problem them, what masses of people were using them for.
Apple and a handful of other companies were mass producing personal computers well before the IBM PC came along.
The full widespread success of personal computers did not come until Apple invented the Macintosh and made computers fun and easy to use by everybody.
I'm not going to waste a lot of time on you, but if you care to actually research the subject try starting with education. The contributions will be under his wife's name.
Yes his wife did. Before marrying Steve Jobs she already had her company of natural foods and she funded an educational program.
However, the fact remains that Steve Jobs had nothing to do with it. As you said, it was his wife's doing.
Compare Microsoft's and Apple's education and philanthropy programs. Compare Bill Gate's and Steve Jobs philanthropy. Both billionaires, only one helped other people. I rest my case.Comment is buried, click here to see the rest.
jnemonicDec 7, 2011
Anyone who knows what Steve stood for would know that he would HATE this poster. Was this made at an Intro to Fonts 101 class?
wocenasniDec 7, 2011
Agreed. When I saw the article I got excited. As a teacher I would have love to have a well done poster of this to hang in my classroom. Unfortunately that isn't this one.
dobbaDec 7, 2011
Agree also. This style works for some things but it's completely the polar opposite to what Steve Jobs and Apple are about. Hard to read, too many fonts, doesn't get the message across.
Think . . . it needs a re-think.
misterdeerwoodDec 8, 2011
Agreed. Steve would not approve of this font sampler. He would want a single design with purpose, rather than a bunch of designs thrown together.
srgtickDec 8, 2011
Good. There's enough Helvetica and Lucida Grande already in the world.
rkstarDec 8, 2011
I came to post this exact sentiment. And the article calls it beautiful three times. One good font would work. And what about the open quote with no close quote? Any computer guy knows that will cause that poster will never compile.
johnnysoftwareDec 8, 2011
The use of the fonts serves a number of things in this poster:
- controls the tempo and to a lesser degree pace at which it can be read
- prevents the eye of a speed reader from reading far ahead since it is non-linear and the layout follows more complex geometry than usual
- emphasizes key points by driving them home with the larger size at the end of phrases
Whoever designed the poster is not a dork at using typography for effect.
Your rule applies to memos, correspondence, etc.
This writing is written for dramatic effect. It is not a memo. It is a performance. You're quoting from the wrong playbook.
norman619Dec 8, 2011
This is priceless. Jobs was not known for his charity or philanthropy yet he is being used to promote it.
usarugulaDec 7, 2011
"Crazy Ones" was written for a commercial by a guy named Ken Segall. It's not a Steve Jobs quote.
johnnysoftwareDec 8, 2011
Yep, found that in Wikipedia. Thanks.
http://en.wikipedia.org/wiki/Think_Different
asdafasdfafsadfafadafsasDec 7, 2011
So he needed to be dead in order (for someone else) to support charity.
socalcitizenDec 7, 2011
Actually he and his wife supported charities, they just stayed quiet about them. It's called having class.
asdafasdfafsadfafadafsasDec 7, 2011
If they kept quiet about them, how do you know they supported charities? For a guy that flaunted about how great he was and how great everything he did was, it's a great contradiction to say that he would kept quiet about it.
I bet you don't even know that when he returned to Apple in 1997 he cancelled all corporate philanthropy programs. Real classy.
The only philanthropy project Apple joined was "Product Red" with several other companies to help fight Aids in Africa., the only thing he did was giving 10% of profits of the red iPods to charity. And it was considered a failure.
Steve Jobs was probably one of the biggest billionaire celebraties in the world, and one of the few that didn't create any official charitable foundation or pledged a part of his fortune to charity. Real classy.
And yet people keep worshipping this assh**e because he made computers, MP3 players and phones. f**king wake up.Comment is buried, click here to see the rest.
laborerDec 7, 2011
Says the fool using a GUI.
Perhaps it is you who should wake up.
The work he did to mass market computers [the gateways to free information and cheap publishing] and graphic user interfaces will do more good for humanity in the next 10,000 years than all charities from past history combined.
jdmulloyDec 7, 2011
Are you really giving him credit for the GUI? He stole it from Xeorx PARC. I know you might argue that he "brought it to the masses", while that is true if he hadn't someone else would have. He just happened to be in the right place at the right time and was smart enough to take advantage of the opportunity.
ophelloDec 7, 2011
He didn't "steal" that from xparc. Xparc willingly gave that technology to him. He had the vision and foresight to utilize it in a GUI for average people.
laborerDec 7, 2011
I didnt say he created it.
I said he had the ability to market it to the masses.
Xerox wasnt doing anything with it.
He did.
johnnysoftwareDec 8, 2011
As I think people that are really familiar with computer user interface technology and history know:
a) Despite what some not very good fact checkers would have you believe, Xerox did not invent the mouse. Xerox did not invent bitmapped raster displays. Xerox did not invent computer graphics. Xerox did not invent cursors. That work was done and advanced a decade or two earlier at places like MIT, Sutherland graphics, etc. Xerox no more invented these ancient technologies than Apple did.
http://en.wikipedia.org/wiki/Ivan_Sutherland
http://en.wikipedia.org/wiki/Mouse_(computing)#Early_mice
b) Apple did invent quite a bit of GUI technology; like menu bars, pull down as opposed to popup menus, and so forth.
c) Apple did a huge amount to advance desktop publishing; introducing a low cost laser printer at a time when they typically cost about $50,000 and helping Adobe get on its path to success with its PostScript product. Apple pushed real WYSIWYG computing in word processors and in fact pretty much all apps, at a time when people were struggling to do basically junk mail quality correspondence on 24x80 character mono font displays on Apple II and original IBM PCs.
It sounds like you are merely repeating a lot of incorrect stuff written by other people, and you have not bothered to check it. You just go on spreading their incorrect assertions as if they were fact.
Takes 2 minutes to verify these things. Bother to do it. Then, when you show people how smart you are, you will be showing them you are smart.
As for someone else bringing it to the masses, it is not a sure fire true conclusion someone would have brought the same thing to the masses or something that matched what Apple did or encompassed all the Mac did.
As late as the early 1990s, Microsoft was saying it did not think its customers wanted a C++ compiler yet and it had no object oriented software development tools. Apple had been building with them since the start of the 1980s. As much as Microsoft has copied Apple's 1980s and 1990s technology, whereas it used to license technology to Apple at the end of the 1970s and early 1980s, Microsoft is not a technological innovator. If Microsoft was really a true innovator, it would not have foundered so many times in this decade trying to play catch up with Mac using Longhorn [and now Windows 8], with iPod using Zune; and with iPhone using Kin [died 2 weeks after birth], Courier [stillborn], and the Windows 7 phone that nobody seems to own.
Without Apple's WYSIWYG operating system and applications, the PostScript language and the printers that got a lot of wind in their sales from Apple promoting them might not have taken off and faded away into obscurity like Durango, Eagle Computers, and a lot of other computer tech companies that got dealt unlucky hands instead of windfalls by fate.
Smart phones were a pain in the butt before Apple made iPhone. MP3 players were crappy, low capacity, fragile, and relatively pricy gadgets before Apple came along. Most people did not want a computer in their home or on their desk until Apple came along and made computers friendly and easy.
Apple turned the pages on the history of the computer industry. There is little sign that there were other people in the industry willing and able to take us from chapter to chapter so briskly and in the relatively pleasant direction Apple did.
Hackers have not really been helped by Apple. Apple products are not their bread and butter despite the fact that Apple is at the lip of becoming the world's biggest selling personal computing maker. Apple is the biggest revenue company in the world. Hackers prey on Windows, and the people that make/protect Windows say their work fails because it is "popular" and Apple's doesn't because it is "obscure". Do these people even own a dictionary?
The biggest complaint among Apple's competitors is they cannot buy the exact same parts to make imitation Apple products as Apple selected and used in its designs.
Does it sound to you like Apple is not the primary creative company the industry and consumers are focussing on?
r0g3rDec 7, 2011
Steve Jobs, the most important man in humanity in all of history? You need to wake up from your hero worship delusion. Steve Jobs had some clever ideas. I give him credit for bringing Apple back from near collapse. That's the appropriate level of credit. People like you make him sound like a messiah. He was nothing of the sort. He looks VERY SMALL next to the real giants humanity has produced. The likes of Isaac Newton, Albert Einstein, Jane Goodall etc. Jane Goodall has done more for the benefit of the planet Earth in her 50 years of work than a million Steve Jobs.
laborerDec 7, 2011
I didnt say that.
I said his ability to mass market the gateways to mass information and publishing will do more good in the next 10,000 years than all the past charities of history combined.
johnnysoftwareDec 8, 2011
Wow, he created Apple and Apple created the term personal computer and it chose/promoted the style of programming we mostly use today [compiled OOP languages].
He looks small to you. You have your binoculars on backwards.
Besides, you are making a straw man argument by saying he was not the greatest man in all history.
asdafasdfafsadfafadafsasDec 8, 2011
Apple mass market computers? That's hilarious.
IBM is the one that mass marketed computers. The IBM 5100 was the first consumer computer and in 1981 the IBM PC revolutionized the use of computers in the workplace and at home, the "PC" that we know today started with it and was cloned by several companies (Dell, HP, Compaq, NEC...)
As for the GUI, Xerox. There's no better answer: Xerox.
And there are several people who contributed more to the modern computer than Steve Jobs (he did contribute, but not at the level people greatly exaggerate to, as if he was an Einstein or Edison)
-Charles Babbage
-Konrad Zuse
-Alan Turing
-Dennis Ritchie
And even in Apple, Steve Wozniak deserves more credit than Steve Jobs.
The thing is these unknown people they're not known they didn't wear the same clothes everyday or didn't abuse the letter "i", they weren't "cool" for dumb idiots like you.
If you're a tech and history illiterate please don't speak of things you don't understand, just keep worshipping your idol like the good sheep you are.
laborerDec 8, 2011
Apparently you never heard of the Macintosh 128k.
Mass marketed computer with a GUI.
Something neither IBM nor Xerox did.
asdafasdfafsadfafadafsasDec 8, 2011
Wow you're really obsessed with the GUI (which was stolen was Xerox).
Yes the Mac was the "first" consumer computer with a GUI. The fact remains the IBM PC and its countless clones where the ones that spread the use of the computer everywhere...there's a reason why in the last 2 decades Windows had over 90% market share.
You Apple fanboys are always obsessed with the "first" thing.
i,e: "The iPhone was the first multi-touchscreen smartphone ZOMG THERE WERE NO PHONES BEFORE APPLE MADE THEM!!!!!! The iPad was the FIRST TABLET TOO ZOMG THERE WERE NO TABLETS BEFORE APPLE MADE THEM ZOMG"Comment is buried, click here to see the rest.
laborerDec 8, 2011
I dont own any Apple products.
I use only XP.
ibdilbertDec 8, 2011
Correct, the Xerox PARC was the first GUI, second came the Perq graphical workstation, by TRCC, and then came the Macs.
johnnysoftwareDec 8, 2011
Dude, I am surprised you think that the IBM PC was the first mass marketed computer.
I worked at a computer store years before the IBM PC came out that sold tons of Commodore, Zenith/Heath, and Apple computers.
IBM decided to make the IBM PC because it was inspired by how much sales volume and profit companies like Apple were making. Apple coined the term "personal computer". IBM made an acronym out of it.
My store sold computers to small businessmen, international arms sellers, defense contractors, mothers who brought their children in with them, elder gentlemen working as consultants or managers at vital institutions. We also sold magazines packed with articles telling what you could do with the computers, how you could problem them, what masses of people were using them for.
Apple and a handful of other companies were mass producing personal computers well before the IBM PC came along.
The full widespread success of personal computers did not come until Apple invented the Macintosh and made computers fun and easy to use by everybody.
socalcitizenDec 7, 2011
I'm not going to waste a lot of time on you, but if you care to actually research the subject try starting with education. The contributions will be under his wife's name.
asdafasdfafsadfafadafsasDec 8, 2011
Yes his wife did. Before marrying Steve Jobs she already had her company of natural foods and she funded an educational program.
However, the fact remains that Steve Jobs had nothing to do with it. As you said, it was his wife's doing.
Compare Microsoft's and Apple's education and philanthropy programs. Compare Bill Gate's and Steve Jobs philanthropy. Both billionaires, only one helped other people. I rest my case.Comment is buried, click here to see the rest.
eviltheturtleDec 8, 2011
"I rest my case."
Because you have no case.
juniorbDec 8, 2011
This is the polar opposite of Apple's aesthetic.
ophelloDec 7, 2011
I'm actually not that impressed. A throwback to an old newspaper ad with modernized display fonts in a narrow column? Meh.
escamotageDec 7, 2011
Ironic that the words represent originality, yet there's nothing original about this poster design.
androsformDec 7, 2011
Love that commercial; that's a very well done poster as well...