readwriteweb.com — What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales.
May 1, 2008 View in Crawl 4
chrisissocialMay 1, 2008
I zappos for all my shoe purchases!