You Got Game Theory! It was fun until we realized that no business uses it.

fastcompany.com — "Undaunted, we assembled a panel of 30 respected game theorists around the world, and we sent them a survey asking, "Can you think of any examples of real, live companies that have consciously applied game-theoretical concepts to a real business problem?" The response was . . . a deafening chorus of head scratching." May 29, 2006 View in Crawl 4