nytimes.com — Terry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad. Then in a two-week sales ?blitz? intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000
Feb 28, 2009 View in Crawl 4
dforspidMar 1, 2009
You've obviously read every printed publication in the world so as to come to this unbiased decision?
paradigmxxMar 1, 2009
This won't work.The beauty behind PPC advertising is being able to test your metrics in real time.Newspapers are a slow medium and it will be hard to detect profitability and traffic data.Affiliate Marketers or Merchants will not dig this.
dhenkeMar 1, 2009
This reminds me of the bucket list. Two dying old guys trying to feel alive.
dmcerMar 1, 2009
BREAKING: Dying company teams up with dying industry to sell ads.
Closed AccountMar 2, 2009
The title should be"Liberal aka Communist Yahoo and Liberal aka Communist NY Times will sell lies to the American Public to help Ruin America"
beyondpukeMar 21, 2009
Narrow cast, no longer broadcast....
findhostcouponsMar 22, 2009
very interesting story!