online.wsj.com — The last fast few years have seen resurgence in Internet companies not seen since the bubble years of the late 90s. The growth of these advertising-supported "Web 2.0" companies has propelled online advertising sales to $21 billion from $6 billion between 2002 and 2007. But the last recession pricked the bubble in 2001. What will happen?
Dec 19, 2008 View in Crawl 4
Closed AccountDec 20, 2008
Yeah, seriously. In the words of Eric Schmidt, "Web 2.0 is a marketing term." (I challenge you to find someone who knows the World Wide Web better than the CEO of Google.) The term tends to apply to websites that use Ajax, but it's not like all websites with Ajax will die as soon as unemployment increases another percent. While this article raises some good points, the answer to the posed question is simply "NO!"Burried.
cloudberriesDec 20, 2008
Don't dismiss AJAX so easily. But make sure it's put to its proper use - namely creating powerful web apps, and not just adding "schwing" and "pizazz" to comment forms web-wide.I'm tired of clients saying "Yeah, I want my comments forms to be all Web 2.0" and insisting everything is AJAX-ified to the eyeballs.Give me good old HTML forms any day
weetigerDec 20, 2008
Not neccesarily a bad thing...
vade79Dec 20, 2008
I said it wasn't 2001 right in comment, not sure who you're arguing with on that... and advertising if is hurt(which it should be), it will be hurt online too...it's not just tv->internet, they both get hurt. Also, it's fairly ineffective for small non-internet-based business to advertise online, as far as local shops/outlets go.
johnboycanadaDec 21, 2008
2 Webs, 1 Recession.
burrgrinderDec 21, 2008
There's no solid definition of Web 2.0, but I think the major markers of 2.0 (and these won't ever be "killed off") are improved graphics being used on web pages because of widespread broadband access, and AJAX and Flash-like technologies where a single page can have very large amounts of dynamic content without performing a page refresh, streamlining the experience for the end user.And even then, while they mark the transition, computer technology is an ever evolving thing, it just happens to be that pretty pictures and dynamic content directly attract end-users whereas improved algorithms behind the scenes at Google aren't "popular" things to talk about.
Closed AccountDec 23, 2008
The recession makes sure that only the well founded strong companies will survive. That's why our government shouldnt be doing all these bailouts. The auto companies are still gonna f**k around and layoff people, now that they have money doesnt mean that everyone is going to go out and buy a new gm/ford/chrysler.All the good companies survived when the bubble burst, same thing will happen again. Twitter is the new Pets.com
jihoy1Feb 6, 2009
Web 2.0 is just another fancy term (like High Quality Investment Grade Mortgage Backed Securities) to sell non-profitable companies with clueless management who doesn't know how to monetize their traffic, and run their business on a prayer that their site will go viral someday. I will have to dispute his claim, of flight to quality. For example, Google alternatives are actually thriving, as adword isn't exactly offering the best ROI. With money pool drying up, companies have to look for cheaper ways to promote their product. When my "web 2.0" free classified ads / social networking site <a class="user" href="http://www.jihoy.com">http://www.jihoy.com</a> was just starting out, money was plentiful, and I didn't mind spending heavily on adwords to promote the site. So did likes of my competitors when you check their google advertising using spyfu. But now, it's a completely different story, companies like mine are looking for cheaper forms of advertising such as free classified ads, solo ads, and possibly starting our own affiliate programs to lower our cost per customer acquisition and seeking to reduce cash burn rate. On the bright note, search volume for some of our niche keywords went up as much as 30% to 60% so we are able to generate more traffic with less spending. It all comes to economics, web 2.0 isn't going to die, badly run companies are going to die. Whichever companies that emerges from the upcoming Depression 2.0 will be well posed to take advantage of economic recovery, whenever that might be.