theundersigned.net— More and more companies starts blogging, but why do they do it - what are the benefits? This article gives several arguments and ideas - is blogging the right choice for your company too?
Jun 18, 2006View in Crawl 4
"Johnson, is that presentation ready for this morning's meeting?""Well, uh, no, but my latest blog entry makes the marketing director look like a complete noob! He only got 2 comments on his last post, and I already got 5!"
For our small non-profit, we have found that our blog helps us keep the students we work with informed about our on going efforts as well as keep them in touch with our organization in general. Obviously our blog is not on par with those kept by Fortune 500 companies, but in the education it's helping us get our name and work out there.
The author forgot one, company sponsored blogs allows the competition to see more details about your company and mine more data. Not good if keeping a low profile is necessary.
That article is right, but mostly for the small business. They help you promote your business, especially if you are a helpful guy who is willing to share his or her knowledge. Not only they improve your PR, but more people will hear about your company, if you manage to become popular in the blogosphere.Big business, on the other hand, they might be better off without a blog. For example, whenever some MS software engineers writes something about Vista, the MS haters will misquote it and further their own agenda.
bicxJun 19, 2006
"Johnson, is that presentation ready for this morning's meeting?""Well, uh, no, but my latest blog entry makes the marketing director look like a complete noob! He only got 2 comments on his last post, and I already got 5!"
oureducationJun 19, 2006
For our small non-profit, we have found that our blog helps us keep the students we work with informed about our on going efforts as well as keep them in touch with our organization in general. Obviously our blog is not on par with those kept by Fortune 500 companies, but in the education it's helping us get our name and work out there.
burmaskJun 19, 2006
The author forgot one, company sponsored blogs allows the competition to see more details about your company and mine more data. Not good if keeping a low profile is necessary.
radu79Jun 19, 2006
That article is right, but mostly for the small business. They help you promote your business, especially if you are a helpful guy who is willing to share his or her knowledge. Not only they improve your PR, but more people will hear about your company, if you manage to become popular in the blogosphere.Big business, on the other hand, they might be better off without a blog. For example, whenever some MS software engineers writes something about Vista, the MS haters will misquote it and further their own agenda.
moebisJun 19, 2006
My company decided to start hosting investor blogs several months ago as a grass roots effort to get messages out to smallcap investors: <a class="user" href="http://www.zangani.com/blog">http://www.zangani.com/blog</a> ....it seems to be working well so-far.
Closed AccountJul 7, 2006
Blogs give businesses a personal touch.