sethgodin.typepad.com — The typical American buys precisely one book a year. Ouch. Of course, this isn't true, because when it comes to books, there is no typical American. There are a lot of Americans who buy zero books for pleasure each year....
Apr 11, 2010 View in Crawl 4
gwencookeApr 11, 2010
This is good advice. All year, we've been learning about the importance of target markets. It seems so simple when you think about it: why waste time AND money getting the message out to those who don't care about your message at all? It's a waste of their time and yours.
byeverywordApr 12, 2010
Awesome thought! Mass Marketing to every person is over. Hear that spammers- you're wasting valuable time!