"Web 2.0: How Hard Could It Be?" Mashable / Paul Glazowski

mashable.com — "It’s not easy to make something easy. ... The focus of the story ... is to uncover the true tale of start-to-finish process. That taking something from an idea conjured during time spent in gridlock traffic ... to something you can hold in your hand ... is a process that is almost always longer than one might expect." Feb 3, 2008 View in Crawl 4