Viral Marketing Backfires on Sony

businessweek.com — This isn't a good week for Sony. Following Time's declaration of the PS3 being a failure, Sony was discovered to be behind the site "alliwantforxmasisapsp.com" and its "funky fresh" rhetoric. Critics say the site insults their intelligence and takes marketing to a new low on many different levels. Dec 19, 2006 View in Crawl 4