adage.com — Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap th
Apr 3, 2009 View in Crawl 4
crunchydeluxeApr 3, 2009
What's a fox pass?/s utterly pointless
rain12913Apr 3, 2009
That's what I said...except keep the cool new orange-shaped cap which clearly trumps the old normal cap. Did you not like the orange-shaped cap? If not, you don't deserve to have the word 'Orange' in your name....
homercles337Apr 4, 2009
I buy Tropicana almost exclusively and the change surprised me. I felt like i had to "make sure" that what i was getting was not from concentrate.
dou6Apr 4, 2009
The new cap looks like a penis head
whiledoApr 4, 2009
Apparently the recession also means people don't want to read the articles. Otherwise they might know that sales of other comparable brands were flat or even in some cases up during the same period.
whiledoApr 4, 2009
Considering how many fans of Tropicana PP have posted here, you should realize it's a matter of personal tastes.
astheriaApr 4, 2009
Pepsi already pulled the new Tropicana packages, they're going back to the previous package.
sugablondeApr 11, 2009
I agree w/ hotpuck6, the new Pepsi logo stands out of the line of soft drinks because the design is so simple. And they kept their main branding logo (with slight changes, of course) unlike Tropicana.