lsvp.wordpress.com— Time Poor people use the internet to get things done. Time Rich people use the internet to kill some time. They are bored. What type of user are you developing your website for?
Mar 19, 2007View in Crawl 4
Aaaand...it's down. Here's the fulltext:Broadly speaking, there are two types of internet users, Time Rich (more time than money) and Time Poor (more money than time). I’d speculate that many of the readers of this blog fall into the Time Poor category, but the vast majority of internet users fall into the Time Rich category. If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.Time PoorTime Poor people use the internet to get things done. They are very task focused, and their favorite websites help them use their precious time more efficiently. Great examples of websites built for the Time Poor include search engines, first gen comparison shopping engines (trying to find the lowest price as quickly as possible), ecommerce and lead gen sites where the purchase is more functional than emotional, and many of the “social news” websites that filter the news for you. If you’re building a website for the Time Poor, your focus should be to minimize their time and pages on site. As a result, business models around e-commerce, CPC and lead generation are good matches for these sort of site - it aligns both user and site around getting to a transaction as quicly as possible. Depending on what you do, you may even be able to charge a subscription as well.Time RichTime Rich people use the internet to kill some time. They are bored. They are willing to be diverted and entertained. Great examples of websites built for the Time Rich include broad based social networks, targeted social networks, picture sharing sites, anything celebrity related, anything sports related, social shopping sites (recreational shopping), social discovery websites that suggest new sites to you, all video websites and causal games websites.If you’re building a website for the Time Rich, your focus should be to give them options to explore. Links density is the name of the game - more links means more clicks. Suggest a next click at any natural pause point, and keep people clicking within your site. Stimulate communication and community - it keeps people engaged and coming back. Give people reasons to bookmark you and come back often with fresh content and evergreen favorites.You’ll likely monetize through advertising - sponsorship and CPM as well as CPC. Subscriptions may work for you too if you have certain features held back. If the products you sell are bought spontaneously, then ecommerce may also work for you. But don’t fall into the trap of creating extra pageviews for your own benefit and not that of your user (e.g. by splitting articles across multiple pages, or creating extra steps in a process to edit a profile page) as your users will wise up to your game soon enough. Time Rich does not mean unsophisticated. Your users spend enough time on the internet, and on your competitors sites, to know what are the best practices. Know your audience when you build your site, keep the target clear, and you’ll have a better chance of meeting their needs.
man, I wish I was time rich. I act like I'm time-rich a lot, but in reality I'm in serious time-debt and have had to take out 3 time-mortgages just to make ends meet.uhh...back to that English paper >.>
dunezoneMar 19, 2007
If I had the time I would punch you in the face...jackass.
newcharMar 19, 2007
I'd say I'm more of a Time Bill, while my buddy is definitely Time Rich.
nx910aMar 19, 2007
Believe me, I'm using Digg solely to increase my productivity
dpdesignMar 19, 2007
Aaaand...it's down. Here's the fulltext:Broadly speaking, there are two types of internet users, Time Rich (more time than money) and Time Poor (more money than time). I’d speculate that many of the readers of this blog fall into the Time Poor category, but the vast majority of internet users fall into the Time Rich category. If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.Time PoorTime Poor people use the internet to get things done. They are very task focused, and their favorite websites help them use their precious time more efficiently. Great examples of websites built for the Time Poor include search engines, first gen comparison shopping engines (trying to find the lowest price as quickly as possible), ecommerce and lead gen sites where the purchase is more functional than emotional, and many of the “social news” websites that filter the news for you. If you’re building a website for the Time Poor, your focus should be to minimize their time and pages on site. As a result, business models around e-commerce, CPC and lead generation are good matches for these sort of site - it aligns both user and site around getting to a transaction as quicly as possible. Depending on what you do, you may even be able to charge a subscription as well.Time RichTime Rich people use the internet to kill some time. They are bored. They are willing to be diverted and entertained. Great examples of websites built for the Time Rich include broad based social networks, targeted social networks, picture sharing sites, anything celebrity related, anything sports related, social shopping sites (recreational shopping), social discovery websites that suggest new sites to you, all video websites and causal games websites.If you’re building a website for the Time Rich, your focus should be to give them options to explore. Links density is the name of the game - more links means more clicks. Suggest a next click at any natural pause point, and keep people clicking within your site. Stimulate communication and community - it keeps people engaged and coming back. Give people reasons to bookmark you and come back often with fresh content and evergreen favorites.You’ll likely monetize through advertising - sponsorship and CPM as well as CPC. Subscriptions may work for you too if you have certain features held back. If the products you sell are bought spontaneously, then ecommerce may also work for you. But don’t fall into the trap of creating extra pageviews for your own benefit and not that of your user (e.g. by splitting articles across multiple pages, or creating extra steps in a process to edit a profile page) as your users will wise up to your game soon enough. Time Rich does not mean unsophisticated. Your users spend enough time on the internet, and on your competitors sites, to know what are the best practices. Know your audience when you build your site, keep the target clear, and you’ll have a better chance of meeting their needs.
listrophyMar 19, 2007
"What type of user are you developing your website for?"Both. Looks like I'm gonna be Money Rich!
neo189Mar 19, 2007
man, I wish I was time rich. I act like I'm time-rich a lot, but in reality I'm in serious time-debt and have had to take out 3 time-mortgages just to make ends meet.uhh...back to that English paper >.>
scottmitchellMar 19, 2007
Seeing as the author describes Time Poor as "more money than time," no, it's not just you.
gromitsendMar 19, 2007
Hint: you're using digg
mysiteshopcomMay 6, 2007
They forgot another......the two-timers.Gerald<a class="user" href="http://MySiteShop.com">http://MySiteShop.com</a>
abalithMay 16, 2007
Quite doubtful. Rubbish.