sethgodin.typepad.com — Chubb, it turns out, is happy to sell me insurance against home invasion, carjacking, etc. The $110 a year includes coverage for psychiatric care and "reward money leading to the apprehension of the perpetrator."
Jun 10, 2008 View in Crawl 4
nmbaileyJun 10, 2008
I like this posting, and I like even more seeing this image for the first time in years. I once worked for the guy who lived in that house. He owned a couple of independent cinemas in Oxford, England.
rsbpublishingJun 12, 2008
It's ALL about fear. Buy this toothpaste or you'll never have fresh breath and no one will love you and you'll be all alone and die. Buy this car or chicks will snub you and no one will love you and you'll be all alone and die. We are hardwired to be part of a group/pack because if we aren't - like cave men left alone - we'll die all on our own out in this big scary world. Advertisers take advantage of this subconscious but powerful need to belong to be safe to make us buy, wear, eat, drink or look like everyone else so we won't be shunned by the group/pack and be left alone - to die. It's ALL fear marketing. Some of it is just more blatant than the rest. The fact is - NONE of us can control fate. All we really buy by buying this crap - insurance, cars, clothes etc is a way of thinking. We believe the THOUGHT that we're safe. We're not really safe. To really make a "killing" using fear marketing - sell something that is MORE powerful than fear. Locks sell. Guns sell. Guard dogs. Home security....they all operate on the premise of making us THINK they'll make us safe. The fact is, home security salesmen scour the police reports every day and get the names and addresses of victims so they can make a sales call - knowing all the time that the victim is 200% MORE likely to buy a home security system after they've been burglarized. Nice point - but well known to marketers....