The iPhone App Experience is About to be Destroyed... By Ads

gigaom.com — ?Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile,? the company claimed in a press release. If that is indeed turns out to be a sustainable metric, advertisers are likely to view as iPhone as platform worth supporting. Sep 9, 2008 View in Crawl 4