The Web2.0Effect Hoax: How One Marketing Firm Fooled The Web

devindra.org — You might remember the "Web 2.0 Effect" site from the waves it made a few weeks ago at social news sites... It appears that the Web 2.0 Effect was not a legitimate experiment in any way. We conclude that it was an elaborate viral marketing ploy meant to shovel sales into the hands of Burton Hosting. Jul 6, 2007 View in Crawl 4