The Top 100 brands in social media

immediatefuture.co.uk — Interesting look from Immediate Future at the buzz share-of-voice and sentiment around top brands, and how this compares with the Interbrand Top Brands chart. Some good, simple background on "what is social media." How robust are the numbers? What are the methodologies (especially for assessing sentiment?) Jun 29, 2007 View in Crawl 4